Waste management is a major environmental problem in Indonesia. The presence of social media provides the public with more opportunities to raise awareness of this issue. This study aims to explore the role of the Sungai Watch account in the waste cleanup program and how it affects the recovery of environmental awareness. This study uses a qualitative analysis method, involving a case study of Sungai Watch's activities and interactions on its social media accounts. The results show that Sungai Watch's effective use of social media increases community participation and raises public awareness of the importance of maintaining a clean environment. Waste cleanup programs promoted through social media can change community behavior in the short term and build the foundation for greater change in the long term.

 
The textile and textile products (TPT) industry is one of the strategic sectors in the Indonesian economy with a significant contribution to Gross Domestic Product (GDP), employment, and national exports. In the first quarter of 2024, the manufacturing industry sector contributed 19.28% to national GDP, with the textile and apparel sub-sectors showing growth of 5.90% and 2.64% respectively year-on-year (yoy). However, this sector faces challenges in the form of global competition, illegal imports, and declining export volumes, which in 2023 reached their lowest point in the last nine years with a decline of 2.43%. In response, the government has tightened import policies, provided incentives, and reformed investment policies to attract more domestic and foreign investment. With these efforts, the TPT industry remains an important pillar of the national economy, although it requires further strategies to face challenges and ensure its sustainability. The type of data used in this study is secondary data that is quantitative in nature. The data needed is the annual financial report of PT ABC Tekstil Tbk from 2020-2024. The model used in this study is the Altman Z-Score model. This method is used to predict the risk of bankruptcy in a company. From the results of this study, it can be concluded that the analysis using the Altman Z-Score method at PT Sri Rejeki Isman Tbk, for the period 2020-2024 is in an unhealthy condition or in a Distress Zone condition and has quite serious financial problems.

This study aims to examine the implementation of compliance audit in addressing non performing loan risk at PT Bank Perekonomian Rakyat Bina Usaha Dana in East Flores Regency. The research method used in this study is descriptive qualitative with data collection techniques using observation, interviews, documentation, and literature review. The research informants were the compliance director, internal audit executive officer, compliance and risk management executive officer, credit department head, and two debtors. The research results indicate that the implementation of compliance audit has not been optimal because it does not use tools such as C2R for detecting credit applications and the application of the 7P principle has not been maximized in the prospect, payment, and profitability, so there are still non performing loans in quite large amounts.

Marketing of local culinary products in the post-pandemic era is necessitated by adaptation to significant changes in consumers’ habits and behavior. Arak Gwan Gwan Hoo, a traditional Balinese beverage of significant historical and cultural importance, is produced by Arak Gwan Gwan Hoo (GGH) Company, the oldest rice arak manufacturer in Singaraja, established in 1920. Therefore, this study aimed to analyze the marketing strategy carried out by Arak Gwan Hoo Bali in the New Normal era. A qualitative method was adopted with a focus on data collection through interviews and observations, which was then analyzed using SWOT (Strength, Weakness, Opportunity, Threat). The results show that the applicable marketing strategy to increase sales of Arak Gwan Gwan Hoo includes several main steps, namely business restructuring, product diversification, and expanding market access. Optimization of the main strategy was carried out through a retrenchment method by reducing assets and costs to increase operational efficiency. Furthermore, the implementation of a diversification strategy, both concentric, horizontal, and conglomerate, enables the company to expand its product line and adjust the offerings to market needs. Other strategic steps include divestment or reduction of unproductive assets and liquidation of less profitable parts of the business.
 
 

This study aims to examine the partial and simultaneous effects of taste and word of mouth on purchasing decisions at Rumah Makan Dieng Prabumulih. The sample consisted of 100 respondents who are customers of Rumah Makan Dieng Prabumulih. This research employed a quantitative method with a descriptive approach using questionnaires as the primary data collection tool. The data were analyzed using multiple linear regression with SPSS version 26. The statistical test results indicate that the taste variable has a positive and significant partial effect on purchasing decisions, with a t-value of 4.265 greater than the t-table value of 1.661 and a significance level of 0.000 < 0.05. Similarly, the word of mouth variable has a positive and significant partial effect on purchasing decisions, with a t-value of 4.455 > 1.661 and a significance level of 0.000 < 0.05. Simultaneously, the taste and word of mouth variables have a positive and significant effect on purchasing decisions, with an F-value of 56.467 > 3.09 and a significance level of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.528, indicating that 52.8% of purchasing decisions are influenced by taste and word of mouth, while the remaining 47.2% are influenced by other factors such as price, location, and so on.

This research aims to explore the marketing communication strategies applied by Marjan MSMEs in increasing the sales income of Bima woven fabrics in Ntobo Village. The type of research conducted is qualitative descriptive research using the theory of Integrated Marketing Communication (IMC). The place where this research was carried out was at MSMEs Marjan Rt 01, Rw 01, Ntobo Village, Raba District, Bima City. The study involved four informants, consisting of two key informants who are owners or managers of Marjan MSMEs, and two additional informants who are consumers or customers of Bima woven fabrics from Marjan MSMEs. The data collection techniques used include observation, interviews, and documentation. The results of this study are expected to provide a comprehensive overview of effective marketing communication strategies in increasing sales revenue of Bima woven fabrics, as well as provide recommendations that can help Marjan MSMEs in improving their marketing performance. As well as showing that Marjan MSMEs can increase sales of their products by planning marketing strategies through social media and direct media. The supporting factors in the marketing of Marjan MSMEs are the affordable price of products because they are direct producers, as well as the relatively small capital spent because they utilize social media and direct promotion. This conclusion provides an idea that an effective marketing communication strategy can be the key to improving MSME sales performance, by utilizing the potential of social media and direct promotion as the main means of reaching the market and increasing revenue.

This study aims to examine the influence of inflation, monetary policy, and market volatility on interest rate changes in state-owned banks in Indonesia during the 2019–2024 period. A quantitative associative approach was applied using secondary data collected from official financial reports. The analysis involved multiple linear regression, t-tests, and F-tests. The t-test results revealed that only inflation had a significant and negative impact on interest rates, while monetary policy and market volatility did not show significant effects. Simultaneously, the F-test indicated that the three variables did not significantly influence interest rates, supported by a low Adjusted R² value of only 13.4%. These findings suggest that other external factors outside the model play a more dominant role in determining interest rate fluctuations. The results emphasize the critical importance of inflation control and the need for a more comprehensive approach in shaping interest rate policy within state-owned banking institutions.

Environmental, Social, and Governance (ESG) performance is seen as a key factor in creating long-term corporate value and influencing investor perceptions of sustainability. Meanwhile, financial slack serves as a reserve that offers flexibility to support sustainability strategies. This study aims to examine the effect of ESG performance on corporate financial performance (CFP), with financial slack acting as a moderating variable. The research focuses on energy and basic materials companies listed on the Indonesia Stock Exchange during the 2019–2023 period. The sample consists of 18 companies with 83 total observations, selected using purposive sampling. ESG data were obtained from Bloomberg. Data analysis was conducted using multiple linear regression and moderated regression analysis (MRA). The results show that ESG has a significant positive effect on CFP, while financial slack does not significantly moderate the relationship. These findings indicate that financial reserves have not been used strategically to support sustainability initiatives. ESG practices in Indonesia tend to be symbolic or merely window dressing and have yet to be fully integrated into long-term and substantive corporate strategies.

This study aims to analyze the influence of influencer marketing on consumer loyalty of generation Z in Indonesia. Along with the development of technology and the dominance of social media, the marketing approach through influencer figures has become a strategy widely used by companies. Generation Z, which is a consumer group with high exposure to the digital world, tends to be more responsive to authentic and personal content than conventional advertising. This study uses a quantitative method with a survey approach to 150 respondents aged 18–24 years who actively use Instagram and TikTok. The results of the study indicate that influencer credibility, brand suitability, and content engagement levels have a significant influence on consumer loyalty of generation Z. This study provides theoretical and practical contributions to the development of digital marketing strategies based on emotional relationships and social trust.
 

Garuda Indonesia, as the national airline, has a strategic role in supporting connectivity and economic growth in Indonesia. In recent years, the company has experienced significant financial pressure due to the pandemic, high operational costs, and dependence on external financing. This study evaluates Garuda Indonesia's financial performance through an analysis of its 2022 and 2023 financial statements, focusing on liquidity, profitability, and solvency indicators. Using a quantitative descriptive approach, data is analyzed through financial ratios and trend comparisons. The results of the study show that although the company recorded a net profit in 2023, most of the profit came from non-operational items, while cash flow and equity actually decreased further. These findings indicate that the financial recovery process is still fragile and highly dependent on temporary adjustments. This study emphasizes the importance of a more comprehensive restructuring strategy and provides practical implications for managerial decision-making, as well as being a relevant reference for academic studies in the field of aviation sector financial management.