Purchasing decision is a process where individuals evaluate many factors and decide to buy a product. Product Quality and Perceived Price are independent variables that influence purchasing decisions. The formulation of the problem in this study is whether product quality and price perceptions partially and simultaneously influence purchasing decisions on furniture at UD. Rahayu Klungkung? The research objective was to determine the effect of product quality and price perceptions partially and simultaneously on purchasing decisions on furniture at UD. Rahayu Klungkung. The population in this study are all consumers who buy furniture products at UD. Rahayu Klungkung. The number of samples was determined by purposive sampling technique, namely as many as 96 respondents. Data were analyzed using the classical assumption test, multiple linear regression analysis, determination analysis, simultaneous significance test (F-test) and partial significance test (t-test). The results showed that product quality has a positive and significant effect partially on purchasing decisions. Perceived price has a positive and significant effect partially on purchasing decisions. Product quality and price perceptions have a positive and significant simultaneous effect on purchasing decisions.

This study aims to examine the influence of multinational companies on the local economic sector in Indonesia. The method used is qualitative descriptive research with a literature study approach, which is based on the analysis of various secondary data sources such as scientific journals, policy reports, and economic documents. The results of the study indicate that the presence of multinational companies has a positive contribution to the local economy, including through improving state apparatus, modern technology transfer, job creation, and strengthening global production networks that can drive regional economic growth. However, this study also identified a number of negative impacts, such as dependence on foreign technology, low added value of local industry, and the emergence of social inequality and environmental damage. Therefore, a centralized and targeted policy is needed from the government to regulate the role of multinational companies so that the benefits obtained can be greater than the risks, especially in the context of sustainable economic development at the regional level.

This study aims to analyze the influence of price and product quality variables on the demand for Kerupuk Opak at UD. Karya Bersama. This research is a quantitative study utilizing primary data collected through questionnaires distributed to 30 customers, using a saturated sampling technique. Data collection methods include questionnaires and literature studies. Instrument testing consists of validity and reliability tests, while classical assumption tests include normality, heteroscedasticity, and multicollinearity tests. Data were analyzed using multiple linear regression with the help of SPSS version 26. The results show that the price variable does not have a significant effect on product demand (tvalue = -0.253 < ttable = 1.70329; significance > 0.05), whereas the product quality variable has a significant effect on product demand (tvalue = 5.391 > ttable = 1.70329; significance < 0.05). Simultaneously, price and product quality significantly influence product demand (Fvalue = 65.853 > Ftable = 3.35; significance = 0.000 < 0.05).

This study aims to analyze the determinants of the Open Unemployment Rate (TPT) in East Java Province during the 2017-2024 period using a panel data regression approach. The independent variables analyzed include population, Gross Regional Domestic Product (GRDP), expected years of schooling, district/city minimum wage, and poverty rate. The data was obtained from the Central Statistics Agency and analyzed using three model approaches, namely the Common Effect Model (CEM), the Fixed Effect Model (FEM), and the Random Effect Model (REM), with the FEM selected as the best model based on the Chow and Hausman tests. The results showed that economic growth and the poverty rate have a significant effect on TPT, each with a negative and positive direction. Meanwhile, the minimum wage has a significant positive effect on unemployment, while the population and the human development index do not show a significant effect. These findings indicate the need to formulate employment policies that are more focused on improving the quality of economic growth and poverty alleviation to reduce the unemployment rate at the regional level.
 
 

The switching of consumer purchases from offline to online is an interesting phenomenon to conduct in-depth investigation. This triggers consumers to make impulsive purchases online. Thus, the purpose of this study is to investigate the antecedents that have the potential to increase online impulse buying behavior, namely, hedonic shopping motivation, urge to buy, and positive emotion. This study used 100 respondents who had made online impulse buying in e-commerce in Kebumen. Respondents were taken using purposive sampling technique, data was processed with the help of SPSS statistical software and analyzed using multiple regression analysis. The results of the study found that all hypotheses were accepted. Hedonoc shopping motivation, urge to buy, and positive emotion partially and simultaneously proved to have a positive effect on online impulse buying behavior. Another finding of this study is that urge to buy is the variable that has the greatest influence in increasing online impulse buying behaviour.

The aim of the research is to identify and analyze the influence of service quality and location on customer satisfaction. This type of research uses a quantitative approach, because the data to be processed is ratio data and to determine the magnitude of the influence between the variables studied with a sample of 170 people. Where the samples taken have been using products from the Mona Fashion store and this research uses a statistical tool, namely SPSS. The analysis technique used in the research is the validity test, reliability test and normality test. The results of the research can be concluded that service quality partially has a positive effect on satisfaction. customers. This is proven by the t-calculated value being greater than the t-table, namely 2,134 > 0.1506. With a significance level of 0.000 < 0.05, location partially has a positive effect on customer satisfaction. This is proven by the t-calculated value greater than in the t-table, namely 0.503 > 0.1506. With a significant level of 0.000 < 0.05, simultaneously service quality and location influence customer satisfaction at mona fashion store and there is no indication of multicollinearity in this model so the analysis results are considered valid.

This research aims to examine the influence of work discipline on employee performance at PT. Indah Lestari Medan Brand. This type of research uses a quantitative approach. The data collection technique in this research uses descriptive observations. The instrument used was a questionnaire. With a population of 100 and a sample size of 20. The data analysis technique used is simple regression using SPSS statistical tools. The results of the research found that there is an influence between work discipline on the performance of PT employees. Indah Lestari Medan Brand.

Organizational commitment in higher education institutions plays an important role in improving the quality of education. The demands and needs of society for the quality of education are aligned with organizational commitment. On the other hand, the merger of universities is also a strategic step in improving the quality of education. At this point, the merger of organizations can influence the work commitment of its employees, with various moderating factors. This study aims to describe how organizational commitment is, especially on post-merger period. By using 5 dimensions of organizational commitment, the differences in commitment in each group are tested quantitatively. Of the five dimensions of organizational commitment, namely: affective commitment, ongoing commitment (active), ongoing commitment (passive), normative commitment, and value commitment, there are significant differences in ongoing commitment (active) and values. The implication of this finding is that there is no common orientation towards career and shared values ​​after the merger.

This research aims to analyze the role of batik styles and tembung souvenirs from Percut Sei Tuan District, Deli Serdang Regency, North Sumatra, in developing local communities, especially in economic and cultural aspects. Batik with a typical regional style and tembung souvenirs are superior products that have the potential to increase people’s income and introduce local cultural riches. The method used in this research is a qualitative approach using observation techniques, interviews and content analysis of these craft products. The research results show that these two products have a positive impact on the community’s economy, especially through increasing the skills of local craftsmen and increasing tourist interest. Apart from that, batik products and tembung souvenirs help strengthen regional cultural identity and promote local uniqueness at a wider level. This research concludes that the development of batik style and tembung souvenirs has a strategic role in economic empowerment and cultural preservation in Percut Sei Tuan District. 

 Apple has become a global highlight, particularly due to the products they release. Their products have generated significant profits for the company, especially in terms of marketing and customer loyalty to the Apple brand. This study uses a descriptive research approach. Apple has spent a considerable amount of money marketing their first products, driven by Steve Jobs as the company's leader when they launched their initial products. This is similar to their best-selling product, the iPhone, which has numerous strengths and weaknesses in the global market. Apple continues to strive to maintain a high standard for their iPhone compared to other companies. Therefore, companies engaging in marketing do not always need to spend large amounts, especially if their brand has been well-established for a long time and offers high-quality products.