The increasingly competitive competition in international market is a challenge for Indonesia. In the development and economic growth, Small and Medium Industries (SMEs) play an important role. This study was conducted to find the most relevant marketing strategy so that sales at CV. Delta Raya, Sidoarjo, can increase. Based on the results of observations, CV. Delta Rata is in quadrant 1, which indicates a favorable situation. For CV. Delta Rata, because it has the strength that can be utilized as an opportunity to increase sales results. With this study, it is expected that business actors will improve the quality and quantity of optimal services, expand the market, and maximize the development of information technology.
 

This study aims to analyze the marketing strategy of the Multi-Service Ijarah product at BMT Mentari Bumi Panican, Purbalingga, using a SWOT analysis approach. The Multi-Service Ijarah is a service-based financing product used for non-asset needs such as education, healthcare, and other urgent expenses. Despite its great potential, the utilization rate remains low, accounting for only 19% of the total financing distributed. This research applies both descriptive quantitative and qualitative methods, through questionnaires and interviews with BMT's internal parties. The findings reveal that the main strengths of BMT lie in its fast and friendly service process and the provision of customer education regarding the contract. Its weaknesses include limited socialization and insufficient use of digital technology. Opportunities exist in fulfilling emergency financial needs, particularly for customers requiring flexible repayment options. However, threats arise from the public's lack of understanding of the Ijarah concept and competition from more recognized and accessible financial institutions and Islamic fintech platforms. Based on the identified SWOT factors, the study recommends strengthening promotional strategies, leveraging digital tools, and enhancing community education to improve competitiveness and market penetration of the Multi-Service Ijarah product. This research is expected to contribute to developing more effective marketing strategies in Islamic microfinance institutions.

This study aims to analyze the influence of Gross Regional Domestic Product (GRDP), Average Years of Schooling (AYS), Provincial Minimum Wage (PMW), and realized foreign investment on the Labor Force Participation Rate (LFPR). The background of this research is based on the urgency of understanding labor market dynamics as a strategic indicator of economic development, particularly following the COVID-19 pandemic. A quantitative approach is utilized in this study, applying panel data regression across 34 provinces in Indonesia during the period 2020–2023. The analysis results indicate that GRDP, AYS, PMW, and foreign investment have a positive and significant influence on LFPR. An increase in the average years of schooling reflects an improvement in human resource quality, which encourages labor force participation. The rise in the Provincial Minimum Wage plays a role in strengthening incentives to enter the formal labor market. GRDP growth demonstrates an economic expansion effect that broadens job opportunities, while foreign investment serves as a catalyst in the creation of new employment opportunities.These findings offer important implications for the formulation of strategic policies in the fields of employment, education, and investment, specifically in strengthening the involvement of the productive workforce in Indonesia's development and output creation.

the digital and globalization era, entrepreneurs face complex challenges related to intellectual property rights (IPR) violations, such as piracy, brand counterfeiting, and idea theft. This phenomenon not only has an impact on the legal aspect, but also creates significant business ethics dilemmas. This study aims to analyze the relationship between the application of business ethics and IPR protection in the context of entrepreneurship, and to explore how the integration of the two can improve business competitiveness and sustainability. The methodology used is a qualitative literature study with a descriptive-analytical approach, reviewing various sources such as scientific journals, legal regulations related to IPR, and case studies of entrepreneurs who apply ethical principles and IPR protection. The results of the study indicate that the application of strong business ethics has a significant impact on the awareness and compliance of business actors in protecting intellectual property. Meanwhile, an understanding of IPR law can encourage innovation and create a fair and sustainable business climate. This is in accordance with the theory of the application of business ethics, IPR protection and legal protection for consumers have a significant influence on business, emphasizing the importance of integrating the three to support fair and sustainable business practices. This study confirms that the integration of business ethics and IPR protection is not only a formal legal aspect, but also an important strategy in building a positive image, consumer trust, and long-term business sustainability. Therefore, education and awareness of the importance of business ethics and IPR protection need to be increased among entrepreneurs to create a healthy, competitive and sustainable business ecosystem.

The application of business ethics in the sharia banking industry plays an important role in differentiating sharia banks from conventional banks, with a focus on the values of justice, honesty and transparency. This article analyzes the challenges and opportunities for implementing business ethics in the context of Islamic banking. Some of the main challenges include a lack of understanding of sharia principles, conflicts between profitability and ethical values, as well as regulatory obstacles and competition with conventional banking. However, big opportunities also arise through increasing public trust in sharia financial services, using technology to increase transparency and efficiency, and supporting pro-sharia government regulations. By overcoming these challenges and exploiting existing opportunities, Islamic banking can strengthen its position as a more ethical and sustainable alternative in the global financial industry

In the modern work environment, perceived organizational support is an important factor in increasing work engagement and productivity. Organizations that provide emotional, professional, and structural support to employees tend to have a more motivated, loyal, and productive workforce. However, social workers, especially in the Malang City Social Service, often experience minimal organizational support, resulting in work stress, burnout, and high employee turnover. Most previous studies have used a quantitative approach, while few have examined how organizational support is socially constructed in everyday interactions. This study aims to understand how social workers in the Malang City Social Service construct the meaning of organizational support and how it affects their work engagement. This study uses a qualitative approach with a social phenomenology method. Data were collected through in-depth interviews, participant observation, and document analysis, with informants selected using homogeneous purposive sampling. The findings of the visualization construct confirm that effective organizational support acts as a catalyst in increasing work engagement, strengthening motivation, and improving the performance and productivity of social workers in the public service organization environment. Organizational support is not only an administrative aspect, but also a social phenomenon that is formed through interaction, communication, and work experience. These findings contribute to the social phenomenology literature in organizational management studies, as well as provide recommendations for social organizations to improve the well-being and engagement of social workers.

This study aims to analyze the effect of production cost optimization on increasing profits (profit) in Micro, Small, and Medium Enterprises (MSMEs) in Pancing, Medan City. MSMEs have an important role in the Indonesian economy, contributing around 60% of Gross Domestic Product (GDP) and absorbing more than 97% of the workforce. However, many MSMEs face challenges in managing production costs efficiently, which can reduce their profit margins and competitiveness in the market. The method used in this study was a survey with a questionnaire distributed to 10 registered MSME respondents. The results of the analysis showed that 80% of respondents had businesses registered as MSMEs, and 60% of them conducted production cost analysis regularly. In addition, 70% of respondents believed that good production cost management could increase their business profits. Correlation analysis showed a strong positive relationship between production cost optimization and increased profits, with a correlation coefficient of 0.75 and a significance value of p <0.05. The regression results showed that every one unit increase in production cost optimization would increase profits by 1.20 units. This study concludes that production cost optimization has a significant effect on increasing profits in MSMEs in Medan. Therefore, it is recommended that MSME owners continue to improve their understanding of the importance of production cost optimization and implement technology that can help efficiency and conduct cost analysis regularly.

The study aims to determine how the financial performance of PT. Telkom Indonesia (Persero) Tbk is when assessed using cash flow statements and cash flow ratios. Data collection was carried out using Library research techniques and documentation. The population in this study is the 2019-2023 financial statements of PT. Telkom Indonesia (Persero) Tbk. The entire population in this study is also a sample. The research method uses descriptive analysis using cash flow from operating activities, investment, and financing as well as ratio analysis, namely the Operating Cash Flow ratio (AKO), Fund Flow Coverage Ratio (CAD), Cash Flow Coverage Ratio to Interest (CKB), Cash Coverage Ratio to Current Liabilities (CKHL), Capital Expenditure Ratio (PM), and Cash Flow Adequacy Ratio (KAK). The results of this study show that the amount of the company's cash flow during the 2019-2023 period shows that the company is in a liquid condition when assessed in terms of its operational activities. With the ratio analysis that has been done, it can be concluded that there is an increase in cash flow, especially in operating activities each year and the company's ability to overcome its current liabilities can still be overcome. This shows that PT. Telkom Indonesia (Persero) Tbk is in a fairly good position during the 2019-2023 period.

The problem so far is that there is no determination of how much beef business income, especially in the lower market of Takengon, so to find out the amount of beef business income in the Lower market of Takengon, an analysis of income measured in economic terms is made. The data collection method used is a field study technique, which is research conducted directly on the object by interviewing beef sellers, especially in the lower market area of Takengon which will be analyzed by quantitative methods by comparing field data based on ratio calculations using the income formula. The results showed that the total costs incurred for the beef business within one year reached Rp. 274,700,000 with an average of Rp. 22,891,700 while the amount of production in the beef business within one year reached Rp. 447,600,000 in one year with an average receipt of Rp. 37,300,000 and the net profit received within one year was Rp. 65,300,000 with an average profit per month of Rp. 5,441,000.

This research aims to develop a training model based on Artificial Intelligence (AI) and blended learning to improve the professional competence of elementary school (SD) teachers in the digital era. This research uses the Research and Development (R&D) method with the Borg & Gall approach which involves ten systematic stages. The results of the study show that AI-based training models and blended learning are able to provide adaptive, personalized, and based on the real needs of teachers in the field. The evaluation of the effectiveness of this training model shows an increase in teachers' professional competence in integrating technology in learning. This research makes an important contribution to the development of technology-based teacher training policies in Indonesia.