The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

Humans as social creatures can live by having relationships with other people. Every relationship requires interaction or communication to be able to maintain and maintain the relationship. Especially in matters of love, which requires clarity in every situation so that there is no conflict or misunderstanding. The key to overcoming all problems is to maintain good communication with your partner. Not limited by distance and time, communication must continue. Through interaction on digital media it can make it easier for today's teenagers to communicate, especially for couples.

This journal analyzes Russia's security strategy in facing the challenges posed by NATO and Ukraine through the perspective of offensive realism. The main focus of the study is Russia's latest military modernization program in response to the perceived threat of NATO expansion and the ongoing conflict in Ukraine. One of Russia's main concerns is NATO's eastward expansion, which has sparked fears even though Ukraine has not yet joined NATO. Using the theoretical framework of offensive realism, the journal explores how Russia seeks to maximize its relative power in the region and maintain its influence in the former Soviet states. This analysis shows that Russia's security strategy is based on the perception of an existential threat from the West and the desire to restore its status as a great power on the global stage.

Social media has become an integral part of the modern era, characterized by the use of the internet in daily life, with one of the most popular platforms being Instagram. Currently, the rise of Instagram content about beauty, known as beauty vlogs, has captured the attention of women, encouraging them to enhance their appearance. Abel Cantika is one of the beauty vloggers in Indonesia who consistently shares posts in the form of make-up tutorials, beauty product reviews, tips and tricks, and so on. The content presented by beauty vloggers, including Abel Cantika, certainly has an influence on changing behaviors and perspectives, as women often want to look stunning at all times. Therefore, it is not surprising that cosmetics can be seen as an essential means to enhance one's appearance. This research aims to determine whether the content of beauty vlogger Abel Cantika on Instagram has an influence on the imitation behavior of Inter Studi female students and to what extent this influence exists. The method used in this research is a survey method with a descriptive quantitative approach. Using simple linear regression analysis techniques. The population in this study consists of female students of Communication Science at STIKOM Inter Studi from the class of 2020 to 2022, with a sample size of 50 respondents. Data analysis techniques using SPSS 26.0. The research results indicate a positive and significant influence of media exposure on brand image, with a moderate effect size.

In an increasingly connected digital era, companies are faced with great challenges in managing crisis communication to maintain their reputation when facing emergency situations. This research aims to analyze effective crisis communication strategies in maintaining the company's reputation, focusing on the application of the theory of “Situational Crisis Communication Theory” (SCCT) and “Integrated Crisis Mapping” (ICM). The research method used is a qualitative approach through case studies on companies in Indonesia that have faced a reputation crisis. The results show that rapid response, use of social media, and transparency are crucial components in an effective crisis communication strategy. Companies that apply the SCCT approach, taking into account the type of crisis and the appropriate response, prove to be better able to reduce negative impacts and strengthen a positive image in the eyes of the public. In addition, ICM helps companies customize their communication strategies based on audience emotions, such as fear or anger, thus increasing the level of public trust during a crisis. In conclusion, a structured and adaptive crisis communication strategy can help companies maintain and even improve their reputation in emergency situations.

Social media has become a strategic platform to support education and promotion, including in the energy sector. This research aims to optimize the role of Instagram as a means of electricity education and promotion of the Electrifying Lifestyle at PT PLN (Persero) UP3 Surabaya Utara. The research method uses a qualitative approach with descriptive analysis, based on observation of company Instagram account activities, interviews, and social media performance data. The results show that the utilization of interactive features such as stories, reels, and informative feeds can increase audience engagement and strengthen public understanding of electricity-based services and lifestyles. This study concludes that optimizing content strategy, consistency of posts, and collaboration with local communities are effective in expanding reach and supporting the company's digital transformation.

Love relationships during adolescence cannot avoid problems, the problem that most often occurs is misunderstanding in a situation. Communication is the process of conveying messages or symbols between the communicator and the communicant through a medium with a specific purpose. Selfishness is the majority of respondents' answers to communication barriers that influence conflict in relationships. Environmental influences: External factors such as peer pressure or certain social norms can be a barrier to maintaining good communication in a romantic relationship. Relationships that exist require effective communication from both parties, especially for teenagers who are still unstable in controlling their emotions.

This study aims to analyze the role of human relations in developing effective communication in the workplace. Effective communication is one of the most important factors in an organization's success, which depends not only on technical skills, but also on the quality of interpersonal relationships between team members and managers. Healthy human relations, which involve respectful interactions, building trust, and open communication, can support the achievement of organizational goals by creating a more productive and harmonious environment. This research method uses a qualitative approach with literature analysis and literature review techniques to identify relevant theories and previous research results regarding the relationship between individuals in the workplace and their impact on organizational communication. Data sources are taken from various scientific articles, books, and journals that discuss topics about organizational communication, human relations, and work psychology. The results of this study show that positive interpersonal relationships in the workplace play a crucial role in creating effective communication. Employees who feel valued and supported by their colleagues and employers tend to be more open to communicating information, providing constructive feedback, and collaborating efficiently. Conversely, interpersonal tension or poor communication can lead to miscommunication, conflict, and decreased productivity. The research also highlights the importance of communication training and interpersonal relationship management as part of organizational development to create a better work environment and support long-term success.

The rapid use of smartphones and the internet in the modern era has brought significant impacts, especially in the spread of animal abuse content. In 2021, there were 5,480 animal abuse contents spread around the world, with 1,626 contents coming from Indonesia. The Art Director's role as the supervisor and director of art and visual elements in various creative projects, including public service announcements, is crucial. Art Directors are responsible for ensuring the aesthetic and creative vision of a project is in line with the objectives and target audience. This research aims to explain the importance of concept preparation in the creation of public service advertisements to readers or audiences. The general benefit of this study is to increase public understanding of the role of the Art Director as the conceptualizer behind public service advertisements. This study focuses on a public service announcement titled "Stop Animal Torture as a Means of Entertainment," which aims to remind people about the human rights of animals. Considering that Indonesia is the world's top producer of animal torture content, this ad calls for improving this bad data as it highlights the importance of the issue. With around 1,600 animal abuse content originating from Indonesia out of a total of 5,480 global content, this ad is an effort to reduce the negative impact on living beings and raise awareness of the issue.

Social media is currently in demand by many people. Star Radio Tangerang utilizes Instagram social media to promote its broadcast programs so that listeners do not find it difficult to continue listening to their broadcasts. The purpose of this research is to find out the utilization of Instagram social media at Star Radio Tangerang in promoting broadcast programs for its listeners and to find out how the feedback obtained after utilizing Instagram social media. This research uses Social Media theory, using a qualitative approach, and descriptive method. Data collection techniques were carried out through documentation, observation, literature study, and in-depth interviews. The results of this study show social media as a medium for socialization between broadcasters and listeners, making it easier for them to access and listen to broadcasts. Social media is proven to be the latest development of new internet-based web development technology, which makes it easier for everyone to communicate, participate, share and form a network online.