Purpose: User-generated content (UGC) affected consumer trust and purchasing intention in social commerce platforms. It evaluated the growing influence of user-generated content on online consumer behavior and how online trust mediates the association between UGC and purchase intention. This study intended to understand how different types of UGC affect consumer trust and buy intentions, moving beyond previous studies' focus on individual UGC parts.
Methods: A quantitative study design was utilized, employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were gathered via an online survey disseminated among persons in Vietnam who regularly engage with social commerce platforms. The questionnaire employed established multi-item scales derived from previous research to assess UGC, online trust, and buy intention.
Findings: The findings demonstrated that user-generated content favorably impacted online trust, which subsequently enhanced purchase intention. UGC is essential for establishing trust and influencing purchasing decisions in social commerce. The model elucidated a significant variance in online trust and purchasing intention.
Originality: This study shows how trust mediates the relationship between UGC and buy intention in social commerce, improving understanding of online consumer behavior. It stresses the importance of good UGC for consumer trust and purchase intention, giving valuable data for social commerce platforms and marketers. Future research may examine these findings in different cultures and examine other factors affecting consumer trust and purchase intention.

Purpose: This research investigates how media--especially social media and artificial intelligence (AI)--help older adults overcome psychological and social challenges associated with Post Retirement Syndrome. It aims to understand how digital platforms address communication difficulties in retirement. By examining media usage and AI-assisted interactions, the study explores how technology enhances emotional well-being and promotes social integration in the post-retirement phase of life.
Methods: This research employed a qualitative method to analyze the media behavior of retirees through interviews and field observations. Older adults in Bandung were selected using a maximum variation sampling strategy to reflect diverse occupational backgrounds. Bandung was chosen due to its demographic makeup, which includes a growing population of retirees with varying levels of digital engagement, making it an ideal setting to examine the relationship between media use, aging, and retirement experiences.
Findings: The findings indicate that social media--particularly Facebook and WhatsApp--has become a transformative tool in addressing Post-Retirement Syndrome. These platforms help older adults maintain social connections, share experiences, and engage with supportive communities. With the help of AI, seniors can more effectively identify and interact with relevant groups, tailoring digital experiences to personal needs and fostering meaningful relationships.
Originality: Although much research focuses on interpersonal communication in the elderly, few studies explore how media and AI act as bridges for retirees to reconstruct self-concept and build resilience through social media.

Purpose: This study examined how family communication transmitted environmental values among the Baduy (Indonesia), linking their unique traditional ecological knowledge, cultural practices, and identity-based frameworks to sustainability outcomes to inform broader conservation efforts.
Methods: This qualitative study conducted in-depth interviews with four purposefully selected Baduy participants (Banten, Indonesia) to capture diverse perspectives. Informants included a ‘Tokoh Adat’ (customary leader), the ‘Kepala Desa Kanekes’ (village head), and two ‘Warga Baduy’ (general community members), representing traditional authority, administrative leadership, and community viewpoints.
Findings: Findings illuminate the Baduy people's profound integration of traditional agriculture and environmental preservation. This commitment manifests in their strict chemical prohibition, reliance on natural fertilizers, deep reverence for protected forests, and adherence to eco-friendly farming methods. These practices are embedded within a robust framework of customary law (‘adat’) and significantly informed by ‘Karma’ belief, reflecting a sophisticated understanding of long-term ecological consequences. Furthermore, these ingrained traditions fundamentally shape intergenerational communication, positioning the family as the primary conduit for transmitting vital environmental values and ecological knowledge. This dynamic process actively cultivates environmental responsibility and perpetuates a harmonious coexistence with nature within the community.
Originality: Providing novel insights, this qualitative study uniquely examined family communication's role in embedding environmental values across Baduy generations (Indonesia). Findings illuminate how traditional ecological knowledge and cultural practices synergize, driving sustainable agriculture/waste management and reinforcing community resilience through ancestral wisdom, informing culturally grounded conservation.

This study explores the complex dynamics of online consumer behavior in Indonesia's online marketplaces, particularly focusing on how hedonic and utilitarian browsing, alongside electronic word-of-mouth (eWOM), impact e-satisfaction and e-loyalty. Grounded in theoretical frameworks like the Technology Acceptance Model (TAM), Expectancy-Disconfirmation Model (EDM), and Social Influence Theory (SIT), the research investigates the varying behaviors across different age groups—Millennials, Generation X, and Baby Boomers. Using a quantitative approach, data was collected via online surveys targeting active marketplace users. The findings reveal distinct generational responses: Millennials and Generation X exhibit stronger associations between browsing behaviors and positive electronic outcomes, such as e-satisfaction, eWOM, and e-loyalty, compared to Baby Boomers. The study underscores the role of marketing communications in fostering positive consumer experiences, highlighting that tailored, segment-specific strategies are essential for improving brand loyalty. Millennials are more influenced by personalized and engaging content, while Generation X values practicality and reliability, and Baby Boomers prioritize trust and customer service. This research provides empirical insights into how businesses can leverage marketing communications to enhance consumer satisfaction and loyalty. The study also offers practical recommendations for businesses to optimize their strategies in Indonesia’s competitive online marketplace by addressing the unique preferences of different generational cohorts. Future research should investigate additional factors influencing consumer behavior and evaluate the long-term effectiveness of segment-specific marketing approaches.

Purpose: This study aims to analyze communication strategies in empowering online communities for the development of digital social innovation through Youtz Community Hub. This study was conducted to determine how communication strategies can support community empowerment and encourage the creation of social innovation in the digital era.
Methods: This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews and participant observation of programs implemented by Youtz Community Hub. This is because the community has an interesting communication strategy in empowering the community online. The focus of this study includes five stages of communication strategy, namely analysis and research, policy formulation, program planning, communication implementation, and evaluation and feedback.
Findings: The results of the study show that the digital communication strategy implemented, especially through social media, can increase participation, involvement, and the impact of community empowerment. This strategy is also effective in encouraging social innovation and building a collaborative ecosystem between communities, institutions, and other stakeholders.
Originality: The novelty of this research lies in the participatory and data-driven digital communication approach applied in the context of online community empowerment. What sets this study apart is the integration of qualitative analysis tools, particularly Atlas.ti, to systematically code, visualize, and interpret narrative interview data and observational findings. These findings contribute to the advancement of inclusive and sustainable communication strategies in the digital era, particularly in digitally native youth communities.

Purpose: This research aims to explore how endorsements by celebrities on Instagram play a role in the formation and development of social identities among users. It will investigate the psychological processes, including relationships and the desire for social connection, that influence the link between celebrity impact and identity development.
Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Researchers choose influencers with high engagement rates. Key Informants that being choosen are three celebgram from Palembang, South Sumatera, Indonesia.
Findings: A celebrity's social identity is shaped by their interactions with their fans, as seen by the quantity of views, comments, direct messages, re-posts, and mentions. Along with participation, interpersonal interactions, communication style, social relationships, lifestyle relevance, and the presence of online communities. The visual appearance of celebrities is a major factor in the success of product endorsements because visuals are the first element that attracts the audience's attention.
Originality: The originality of this study stems from identifying a distinctive concept known as ‘Local Empathetic Communication’ as an essential element in forming social identity among celebgrams in Palembang. In contrast to prior research, this study combines the Social Construction of Reality Theory with the VisCap Model to illustrate that followers engage more deeply with influencers who embody local culture and values through empathetic and relatable dialogue. This emphasis on a localized emotional connection has not been previously addressed in earlier works, making it a new and significant contribution to the discipline.

Introduction: This study explored the role of mass media in enhancing tsunami preparedness among young adults on the southern coast of Central Java, a region highly vulnerability to tectonic events. Mass media, with its extensive reach and persuasive influence, played a significant role in disaster communication, shaping public awareness and preparedness.
Methods: Guided by Elaboration Likelihood Model (ELM) and neuroscience perspectives, the research examined how cognitive and emotional responses to disaster information influenced preparedness behaviors. A survey was conducted with 175 respondents aged 18-24 from Calaca, a high-risk tsunami zone. Among these, 91 respondents had prior disaster experience, with 60.38% relying on mass media as their primary source of emergency information.
Findings: The survey results showed that 74.9% of respondents indicated readiness for disaster preparedness. The study integrated the ELM framework with cognitive neuroscience, emphasizing modification to critical element such as ability to process information and the nature of cognitive processing. These adaptations supported more effective, persuasive disaster communication.
Originality: The finding underscored the potential of mass media as powerful stimulus, shaping cognitive responses and preparedness behavior. This research contributed to understanding the interplay between disaster communication, cognitive processes, and behavioral outcomes, offering insights for designing targeted interventions to enhance preparedness.

Introduction: The aim to this research to determine and analyze how to learning by access and utilization digital technology for high school visually impaired students (SLBN A) at Bandung City, Indonesia, because only in this school provide computer information technology specialization class, so it is important to have learning communication that is appropriate to the conditions of students who study computer technology without using visuals.

Methods: This research used qualitative with case study method, and data collection techniques use observation, interviews, and documentation. The participants consist of visually impaired students and teachers, the school principal, and a representative from the West Java Provincial Education Office.

Findings: The research findings, reveal several essential aspects of access computers for visually impaired students, such as familiar with screen readers, the ability to remember and utilize shortcuts, proficient typing skills using all ten fingers, and the use of assistive tools. Digital-based learning involves using computers and smartphones due to the various supporting software applications. All participant have the computer skill use to type word, input data to excel, email and as well as search for materials on the internet and participants reported that smartphone was used to communicate, using conference applications, and searching for information online, and some participants used it to produce creative content.

Originality: The novelty is a collaborative learning model based on communication technology for visually impaired students. Communication technology enables this collaboration through digital applications and devices that support communication and interaction between students and teachers, and interaction between students.

Introduction: Government public relations ideally conveys policies and regulations in an integrated manner (one government one voice), but in reality there is often different and contradictory information in each government institution, thus confusing the public and hindering the handling of the pandemic. This research answers the question of how the crisis narrative is built by 5 (five) central government institutions in Indonesia through their official websites, whether the narrative tends to be integrated or vice versa.

Methods: The method used in this study is qualitative content analysis where the author collects all news materials on 5 (five) official websites of government agencies, namely: the Covid-19 Task Force, the Ministry of Information and Communication, the Ministry of Health, the Cabinet Secretariat and the State Secretariat, in March-August 2020.

Findings: Data were analyzed based on the principles of crisis and emergency risk communication (CERC) as a reference for coherence (integration) of narratives between institutions. The results of the study indicate that CERC principles are used comprehensively by the five institutions studied. In general, the narratives built by the five institutions tend to be integrated on the issues: (1) the narrative of the initial responding; (2) the narrative of handling and controlling; (3) the narrative of helping and caring; (4) the narrative of regulating and advising.

Originality: The study has novelty in the application of crisis communication based on the CERC principles of the Covid-19 pandemic which is viewed comparatively in the narratives of 5 (five) Indonesian government institutions.

Introduction: This study aims to describe the important role of organizational culture in strengthening the deontology ethics of local media journalists. Deontological ethics states that the will to do good must arise from within a person's individual. Organizational culture is one of the means used to instill, strengthen and internalize these values. Technological disruptions that have an impact on changes in media consumption, the closure of print media, the development of online media have changed the dynamics of journalistic practice in Indonesia. The important role of ethics comes to the fore in maintaining the quality of local media journalistic practices.
Methods: This research was conducted with a phenomenological approach. The data were obtained from interviews with local media journalists in Central Java. Informants in this study are journalists who have worked for more than 20 years in local media, members of journalist organizations and actively provide journalistic ethics training.
Findings: Ethics are still considered important by journalists. Therefore, it is necessary to strengthen ethics considering that not all journalists have adequate knowledge and understanding of ethics. The culture of media organizations and professional organizations plays an important role in strengthening the deontology ethics of local media journalists.
Originality: This research provides a novelty on how to strengthen the deontological ethics of local media journalists through strengthening organizational culture. This research provides it in terms of building journalist ethics as individuals and the media as a press company that sells news ideology.