This study aims to examine the extent to which social media is utilized in agribusiness learning among students at Universitas Adzkia. A quantitative descriptive approach was employed, using a Likert scale-based questionnaire as the research instrument. The collected data were tabulated and classified into score percentages to determine the category of social media utilization. The research was conducted from June to July 2024 using a census method, involving all 38 students enrolled in the Agribusiness Study Program at Universitas Adzkia. The findings indicate that overall, the use of social media in agribusiness learning falls into the moderate category, with a score percentage of 55.76%. When broken down into agribusiness sub-systems, the results show that the use of social media in the agricultural input supply sub-system was 55.76%, in farming activities 56.14%, agricultural product processing 49.67%, marketing 44.08%, and agribusiness support services 47.20%. These results suggest that although social media has been used in the learning process, its utilization is still at a moderate level and not yet evenly distributed across all agribusiness sub-systems. This presents both opportunities and challenges for lecturers and educational institutions to develop more innovative, technology-based learning strategies. To enhance the effectiveness of agribusiness learning, it is recommended that lecturers actively encourage students to use social media in a productive manner. This could be implemented through the assignment of structured tasks that require the use of social media platforms for academic discussions, information searches, and the creation or sharing of relevant agribusiness content. Such efforts are expected to make social media not only a tool that enriches students' learning experiences but also a means to deepen their understanding of the dynamic and ever-evolving field of agribusiness. Ultimately, integrating social media into learning can support the development of digital competencies and practical insights among agribusiness students in higher education.

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.

To find out  the beef cattle business in Perbaungan sub-district is potentially profitable from a financial, social and environmental perspective. Primary data were collected through interviews with farmers and secondary data from relevant agencies. Descriptive-analytical method was used. Benefit-Cost Ratio (BCR), Net Present Value (NPV), and Internal Rate of Return (IRR) were used to assess business feasibility. The results showed that the beef cattle business is financially viable with a BCR value of 1.35, NPV of 25,000,000, and IRR of 18 per cent. In addition, the business has a positive impact on income generation, job creation, and farmer welfare. But there are some problems, such as changes in feed prices and cattle waste management. Even if feed prices and cattle selling prices change significantly, the business is still viable, according to the sensitivity analysis. To make the business more sustainable, the government should help through training programmes, feed subsidies and access to finance. Beef cattle enterprises have great potential to grow and have a positive impact on both the environment and the community if managed properly.

Abstract. This research focuses on knowing the income and feasibility of the R/C ratio of the main tempe business in Temayang Village, Bojonegoro Regency purposively. This research analyzes the total costs incurred in one month of the tempe business to determine income, revenue and R/C ratio. The method in this analysis uses a descriptive quantitative method which shows a number scale and the respondents taken are tempe business owners. The results of the analysis show that the total costs incurred were Rp. 2,738,000, with income of Rp. 2,662,000, and the revenue obtained was Rp. 5,400,000. In the R/C ratio, there is an R/C ratio. It can be seen that the calculation results obtained are an R/C ratio of 1.97. With the guiding provisions that every R/C ratio issued is IDR. 1.00 costs incurred will get a profit of Rp. 1.97 and if the R/C is more than 1, it can be concluded that this business can be said to be worth continuing.
 
Keywords: Income, Eligibility, and Tempe

This study aims to determine: (1) To determine the productivity of hybrid yellow corn farmers in Mrobea Village, Sawerigadi District, West Muna Regency and (2) To determine how much income hybrid yellow corn farmers get in Marobea Village, Sawerigadi District, West Muna Regency. The results of this study indicate that (1) The productivity of hybrid yellow corn farmers in Marobea Village, Sawerigadi District, West Muna Regency is 2,127/kg, which can be said to be quite productive with an average production of 3.128/kg and an average land area of ??1.47/ha. (2) The amount of income is obtained from the difference between total income of Rp14,050,976/ha/planting season with total production costs of Rp4,365,666/ha/planting season, resulting in an income of an average of Rp9,685,310/ha/planting season.

Harvesting is a crucial stage in the palm oil production process that impacts the efficiency and productivity of the plantation. Choosing the right harvesting method can increase the effectiveness of time and labor. This study compares harvesting efficiency using manual and mechanized methods by measuring the duration of fruit harvest and transportation time to the collection point (TPH). This study was conducted in November–December 2024 at PT. Kencana Sawit Indonesia, located in Talao Sungai Kunyit, South Solok, West Sumatra. The equipment used included stationery, a stopwatch, and data related to working time and harvest results. Data were collected through direct observation. The analysis was carried out using the t-student statistical test to evaluate the difference in working time between the manual and mechanized methods. The results showed that harvesting with mechanization was more efficient than the manual method. The difference in harvest time reached 12 seconds per bunch with a P value of 0.0002, while the transportation time to the TPH was 23.48 minutes faster per ton with a P value <0.0001. Monthly production with mechanization averaged 48.69 tons, while the manual method only produced 38.13 tons per month. Thus, the use of mechanized harvesting methods has proven to be faster in the harvesting process, fruit transportation, and increasing monthly production results. The implementation of mechanization can be a strategic step to increase operational efficiency and productivity of oil palm plantations.

Physical modification of starch using microwave heat treatment (MHT) technology serves as an efficient and environmentally friendly alternative to enhance the functional properties of starch without chemical additives. This article aims to examine the influence of microwave power and heating duration on the swelling power and solubility of various starch types, including tapioca, taro, sago, and lotus rhizome. A review of four studies revealed that power and time parameters significantly affect the crystalline structure of starch granules, resulting in either enhancement or reduction of their functional properties. High power or prolonged heating may decrease swelling power due to crystal restructuring and granule disruption, while solubility increases as a result of amylose and amylopectin degradation. MHT has proven to accelerate the heating process in a volumetric and efficient manner, improving water absorption capacity and viscosity. Despite its drawback of uneven heat distribution, this method remains relevant as a physical modification technique aligned with green processing principles in the food industry.

The demand for sweet corn continues to increase in line with the rapid development of the food industry. Therefore, every company must be able to develop a strategic business plan to achieve the company's goals, whether short-term, medium-term, or long-term. One Day Promotion is one of the promotional activities with a gift given for every purchase of MADU-59 F1 sweet corn seeds, which is held at the Agricultural Store. This activity aims to know, implement, and identify the effectiveness of One Day Promotion (ODP) to increase sales. This activity was conducted in Karangploso, Malang, East Java, using two methods: collecting primary data through interviews, observations, recordings, and documentation, as well as collecting secondary data through literature references such as journals, books, and the internet. The One Day Promotion activity was conducted at three agricultural stores in Karangploso, Malang, East Java. This activity is considered effective in increasing brand awareness and serving as an educational medium for farmers to know the advantages of MADU-59 F1 sweet corn seeds. Additionally, the One Day Promotion activity aims to help achieve the company's goal of increasing product sales volume. With the One Day Promotion strategy, it will attract consumer interest and provide satisfaction to consumers, thus accelerating and expanding the market for MADU-59 F1 sweet corn seeds.
 

Fertilization is one of the important activities in plant cultivation because it plays a role in increasing productivity by maintaining soil fertility. This experiment aimed to test the effectiveness of NPK fertilizer (20-51-13) on the growth and production of cabbage plants and its agronomic effectiveness. The experimental design used was a randomized block design. The treatments tested: without application of the tested fertilizer (P0), application of inorganic fertilizer comparison (2 kg/ha/application) (P1), and 5 levels of NPK fertilizer (20-51-13) tested, namely: 1.0, 1.5, 2.0, 2.5, and 3.0 kg/ha/application. The recommended doses of urea, SP-36, and KCl fertilizers were  200, 100, and 100 kg/ha, respectively. The results showed that the application of NPK fertilizer (20-51-13) can increase the growth of cabbage plants as indicated by the variables of plant height and number of cabbage leaves compared to the control treatment. In addition, the application of NPK fertilizer (20-51-13) increased the yield components of cabbage plants compared to the control treatment. The treatment of 0.75 doses of NPK fertilizer (20-51-13) was agronomically effective because it produced the highest relative agronomic effectiveness value of 145%, which means it can increase yields by 1.45 times. The recommended dose for cabbage plants is 1.5 kg/ha/application of NPK fertilizer (20-51-13) applied 5 times at 2, 3, 4, 5, and 6 WAP.

The agricultural sector is one of the most important sectors. The majority of rice paddies serve as the main food commodity consumed by the community, making rice farming the majority in the agricultural sector. However, there are challenges in production such as low agricultural efficiency, limited access to resources, and dependence on traditional techniques. Therefore, strategies are needed to improve rice production that can impact the welfare and economy of farmers. The goal of this research is to analyze the condition of rice farming in Banten, specifically in Ciruas. It aims to identify the problems affecting production as well as the efforts that have been made by the government previously. Additionally, the research will provide strategies that are appropriate for increasing production yields and improving the welfare and economy of farmers. In this study, a qualitative research method was used with SWOT analysis method, along with data collection through primary data in the form of interviews and secondary data in the form of a Literature Review. The results showed that rice production in Banten declined to 298.84 thousand hectares and 1.52 million tons of GKG in 2024, but Ciruas District remains a rice granary despite facing many problems such as pests, low selling prices, drought, and extreme weather. Although various efforts have been made, such as training, provision of equipment, and water pumps, a SWOT analysis is needed to evaluate the effectiveness of strategies and plan alternative actions to improve farmers' production yields. Thus, through the SWOT analysis method, it is hoped that paddy field production will increase sustainably, thereby supporting food security and the economic welfare of rural communities in Banten and Ciruas District.