The era of industrial revolution 4.0 has had a major impact on the digitalization process in all fields. Including the use of social media which has dramatically changed marketing trends in the world from conventional to digital. Business people are targeting increasing brand awareness by utilizing digital marketing. The aim of this research is to determine the influence of digital marketing variables in increasing brand awareness about coral products among users of the @coraledukasi account. This research uses a quantitative approach, data obtained from a questionnaire distribution with 37 respondents and then analyzed using multiple linear regression analysis with the help of the SPSS version 22 application. The results of this research show that digital marketing simultaneously has a significant influence on brand awareness and partially on the variables accessibility and informative has a significant effect while the interactivity variable has no significant effect.

This study to determine the effect of product, proce, and location on customer satisfaction either partially or simultaneously. The location of this research was conducted at UD. Guna Karya Grogol, Kediri Regency. The objects in this research are rice cutomers from UD. Guna Karya Grogol, Kediri Regency. This research is quantitative research. Data cllection was carried out using questionnaires, interviews, observation, documentation and literature, Data analysis was perfomed usuing validity test, realibility test, classic assumption test., multiple linear test, hypothesis test, determination test. From the result of the research that has been done, it shows that the first problem formulation regarding the product partially has a significance level effect on customers satisfaction. This is evidenced by the t count value of 2.850 with a significance level of 0,009. Price partially has a significance effect on consumer satisfaction. This is evidenced by the t count value of 1.948 with a significance level of 0,044. Place partially has a significant effect on customer satisfaction. Product,price and Place on customer satisfaction simultaneously have a significant effect on customer satisfaction. F count is 3.968 with a sig level of 0.021 where the figure is <0.05.

This artichle is entitled: EMPLOYEE PERFORMANCE EVALUATION IN BANJAR DISTRICT OFFICE, BANJAR CITY, which aims to determine the weaknesses and strengths of employee performance at the Banjar District Office, as well as to describe the work process based on employee performance indicators included in this thesis. Employee performance evaluation is carried out periodically, which is an effort to improve employee performance deficiencies and strengths so that employee performance becomes optimal. Evaluation of employee performance is also a motivation for employees to continue to improve skills and develop productivity at work so that they can meet predetermined work standards. Employee performance evaluation is one of the drivers of increasing employee human resources through employee performance evaluation. So in this way employee human resources can continue to increase accompanied by continuously better performance in order to achieve the objectives of the Banjar District Office, Banjar City. This study uses qualitative methods to determine the search, collection and processing and analysis of data. This qualitative research is descriptive in nature, namely explaining events or activities at the time of research or actual. By describing, describing, recording, analyzing, interpreting events and facts into research results. The results of the study show that employee performance evaluation has been carried out routinely through SKP (Employee Performance Targets). Thus so far, the evaluation itself has been running effectively and quickly

This research aims to investigate ethical business practices in sustainable digital marketing among Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to delve into the intricacies of ethical decision-making processes within digital marketing strategies. Sampling techniques involve purposive sampling to select MSMEs known for their sustainable practices. Data analysis employs thematic analysis, allowing for the identification of patterns and themes related to ethical considerations in digital marketing. Preliminary findings indicate a growing consciousness among MSMEs towards adopting ethical principles in their digital marketing endeavors, contributing to the sustainability of their businesses while fostering consumer trust and loyalty. This study sheds light on the importance of ethical conduct in digital marketing for the long-term viability of MSMEs in the contemporary business landscape.

Differences in previous research regarding the influence of liquidity and company size on a company's capital structure. The focus of this research is to examine and analyze how liquidity affects the capital structure of a company. Apart from that, it will also be analyzed how company size affects the capital structure of the same company. This research focuses on testing and analyzing how liquidity and the size of a company affect the structure of a company's capital. A technique where multiple linear regression is used to process data using this technique to estimate the value of the dependent variable using multiples of the independent variables. Liquidity has a positive and significant influence on the structure of a company's capital. 2. The size of a company has a positive and significant influence on the structure of a company's capital.

Inventory is an important factor in carrying out a production. Many companies experience problems in terms of inventory control, one example is inventory scarcity. The purpose of this study is to optimize the need for goods so that the company will not experience problems with inventory shortages or inventory buildup. This study uses  the Min-Max method  by collecting data in the form of inventory of goods needs, ordering costs, and storage costs. The result of this study  is that the safety stock value  of 80,887-tons is useful for protecting and anticipating inventory shortages, so companies must be on guard when they are at that value. Then, the Reorder Point value was obtained at 108,165 tons. Furthermore, the value of the Minimum Inventory  is 269,879-tons and the Maximum Inventory is  378,044-tons so that companies are not recommended to have more inventory than that value.
 
 

This research aims to analyze the influence of communication competence, organizational culture, and professionalism of public relations officers on the quality of public service in the era of artificial intelligence. The study employs a quantitative method through descriptive analysis, and data collection is conducted online by distributing questionnaires using the Microsoft Forms platform with a Likert scale ranging from 1 to 5. Purposive Sampling is used as the sampling technique, and a total of 100 respondents aged 17-30 who have undergone internship or are currently employed were obtained. The data is processed using the SmartPLS application program with SEM. The research findings indicate that communication competence has a significant impact on the quality of public service. When someone chooses words carefully and treats others with courtesy, it can build trust, respect, and comfort in social interactions. Organizational culture also plays a crucial role in the quality of public service by fostering trust, mutual respect, and cooperation among employees. The study concludes that the professionalism of PROs influences the quality of public service. If the professionalism of PROs improves, the level of service quality will be high, and conversely, if it decreases, the level of service quality will also decline..
 
 
 

The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires.  The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The data analysis technique uses SPSS version 22 software, in which the data will be processed, described and discussed to answer and prove the hypotheses proposed. The research results are as follows: (1). Tiktok Content Marketing (X1) has a positive and significant effect on consumer behavior (Y1). (2). Conformity (X2) has a positive and significant effect on consumer behavior (Y1). (3). Tiktok Content Marketing (X1) has a positive and significant effect on Purchase Decision (Y2). (4). Conformity (X2) has a negative and significant effect on Purchase Decision (Y2). (5). Consumptive behavior (Y1) has a positive and significant effect on purchasing decisions (Y2).

Sustainable Tourism management in the Narmada Park faces significant challengers related to adequate human reseourch. This challenge is one of thr most prominent aspect and needs to be overcome with this right strategy. The research method used is qualitative with case study data analisysis tecniques, then conducting interviews and observation as well as sselecting informants using the purposive sampling technique where the informant is taken with the consideratinon that the informant can represent the research’s goal to obtain accurate information. The results of study show that there are several main challenges, such as inadequate infrastructure and facilities, environmental hygiene problems, and lack of awareness and participation of local communitites. Improvements efforts have been made, but a more targeted staregy is still needed to overcome shese challenges.

Mitsubishi Chemical Indonesia is a producer of Purify Terepthalic Acid (PTA) in Indonesia with an important role in meeting the primary needs of the Indonesian population by managing raw materials to produce purified terepthalic acid. Purified terepthalic acid is the main raw material for polyester fiber. The problem that occurs is the phenomenon of the bullwhip effect, namely the occurrence of fluctuations between orders and demand which results in a shortage of raw materials or low inventory which can cause production to stop. So the purpose of this study is to calculate the value of the bullwhip effect, determine the causes of the bullwhip effect, and determine solutions to reduce the bullwhip effect. This study begins by calculating the value of the bullwhip effect at the two echelons. The method used in this research is FMEA. The results of this study are the value of the bullwhip effect at echelon 1 (suppliers and PPIC) = 1.27 and echelon 2 (PPIC and distributors) = 0.93. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable.