The purpose of this study was to describe the effect of product excellence and service excellence on consumer purchasing decisions at CV Pucuk Daun Lestari. The population in this study were all consumers of CV Pucuk Daun Lestari totaling 1,320 consumers. The number of samples for research uses a margin of error of 2.5% of the total sample, namely 92 consumers. The sampling technique used is incidental sampling method. The data collected was carried out using questionnaires and interviews which were then analyzed using validity tests, reliability tests, and linear regression analysis. The results showed that there was a positive and significant influence between the variables of product excellence and service excellence and service excellence on consumer purchasing decisions at CV Pucuk Daun Lestari, either jointly or partially.

The development of the digital world today is very rapid, in fact progress every year cannot be avoided in the online world. This really affects all sectors, including the business world and the economic sector. One of the digital-based business sectors is e-commerce. The word e-commerce actually comes from English, namely electronic commerce or electronic commerce. And like trade that is carried out directly or face to face, e-commerce also includes the process of promoting, purchasing and marketing products. This research uses a qualitative approach with descriptive research. If the definition of a descriptive method is as follows: a method used to study a group of people, an object, a set of conditions, a system of thought, or a category of events at that time. a systematic, fact-based and precise description, picture or painting of the facts, character and connections of the phenomena studied. During the research and up to the interview and observation stage, the informant did not object to providing information to the researcher. The informants in this research are as follows:Abah (informan) The first informant was an informant named Abah. This Abah was the first informant that researchers were able to interview and observe directly at the location. This is done directly so that you know and see directly how to make it, the process and the final result of the boboko craft. Based on the results of the discussion and explanation above, it can be concluded that, E-commerce is a very easy sale nowadays, which can be accessed by everyone throughout the world who understands the challenges of e-commerce. In contrast to this research, they want to sell their handicrafts via e-commerce / shop, but there are many obstacles that they don't understand, from the flow of creating an account, marketing and the process of sending the goods they want to sell.

The purpose of this article is to find out the marketing strategies implemented by PT Tomoe Valve Batam in reaching its business to various countries. As a branch in Indonesia located in Batam City, marketing is implemented efficiently and well in marketing products. International marketing has been implemented through social media platforms so that this makes it easier and increases the company's sales targets. Marketing strategy is one of the effective product introduction tactics.

Various types of music that exist today, one of which is Korean pop (k-pop), adds color to the world of music and entertainment. One of the most famous music groups from South Korea itself, namely blackpink, in early 2023 has held a world tour concert (born pink) at GBK. The fans were very enthusiastic to watch the concert, especially the blinks who don't only live in JABODETABEK, but also from outside JABODETABEK. The Blackpink concert which was held for two days fulfilled trends on various social media, not only happiness but also other judgments from the audience which made the audience uncomfortable with the concert. So this study aims to evaluate, analyze, and examine strategic management efforts on the service quality of the Blackpink world tour (born pink) concert at GBK. The data were collected directly from the respondents, the tools used in the research were through questionnaires and using SPSS data processing. The results of this study are proven by that strategic management has a significant effect on service quality.

This study aims to examine the influence of lifestyle, influencer marketing and product design on Eiger purchasing decisions. The population of this study is Eiger consumers who make purchases at outlets. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires using the non-probability method with a purposive sampling technique to 100 respondents. The results showed that lifestyle has a positive and significant effect on purchasing decisions. The results of the study show that influencer marketing has a positive and significant effect on purchasing decisions. The results show that product design has a positive and significant effect on purchasing decisions. The results show that the lifestyle, influencer marketing and product design variables have a positive and significant impact on purchasing decisions.

This research aims to analyze the influence of family environment and religiosity on entrepreneurial intensity. This research is included in the category of causal research using a quantitative approach. The population in this study were students at the Faculty of Tourism and Hospitality, Padang State University. The tool used to collect data is a questionnaire. Multiple linear regression is the data analysis technique used in this research. The findings of this research indicate that family environment and religiosity have a significant influence on entrepreneurial intensity. In particular, the family environment has a significant effect on intensity and does not have a significant effect on entrepreneurial intensity. Entrepreneurial tendencies are significantly influenced by the family environment. Meanwhile, religion has little impact on a person's ambition to start a business. This research can be applied to encourage students at FPP UNP to become entrepreneurs.
 

In the world of thrft shops, I isan activity of marketing used goods online or offline, most of these seles are related to the marketing of used goods. The rampant marketing of used goods is one of which is the 1994Squad sales platform. Based on the observations that have been made related to the marketing used on the 1994Squad platform, currently marketing is still carried out directly by conducting bazaar event activities of promoting products online through the Instagram platform, so that it is considered imperfect so hat the used goods marketing mechanism does not apply. Meanwhile, marketing sold through the Instagram platform can result in losses, fraud, over-consumption because users are tempted to buy goods just because the goods offered are cheapher. In addition, problems with marketing using a platform that includes income recapitulation for each purchase that is used are still manual which triggers several errors regarding the sum of income. Due to the occurrence of many problems with thrifting 1994Squad sales, a thrifting sales information system was created. The method used to create this website is in the form of a data collection which includes the interview method and sales system design, while the software development method uses the DSDM approach to the agile method which goes through several stages. In using this method, the steps that must be considered are analizing the problems that occur in 19994Squad sales, the next step is to carry out a needs analysis in marketing make a information system design, then implement or develop software testing. For programming laguages using PHP, Codeigniter, Javascript, and CSS. Using XAMPP as the database. This reseasing has several objectives including increasing efficiency in the sales process, making transctions easier, responsible website users making it easier to get the produt they want at a very friendly price and accessible in various media. The results of this information system designcan change the marketing of used gooda through the Instagram platform by faciliting the sales mechanism, searching for well-known brand products, besides that it can prevent errors in shipping goods and errors in data input on thrifting 1994Squad sales.

Tujuan: untuk mengetahui kecenderungan persepsi mahasiswa Fakultas Ekonomi dan Bisnis Islam terhadap investasi sebagai respon kasus investasi bodong, Persepsi dan minat terhadap produk investasi, serta pengaruh persepsi terhadap keputusan investasi mahasiswa. Metode: penelitian ini menggunakan penelitian kualitatif deskriptif dengan metode pengumpulan data dengan melakukan observasi, wawancara, dokumentasi dan penarikan kesimpulan. Hasil: Hasil penelitian ini menemukan bahwa persepsi mahasiswa terhadap investasi lebih kecenderung ke persepsi positif yaitu sebesar 67,14% dalam artian maraknya kasus investasi bodong tidak membuat mahasiswa memiliki respon yang buruk terhadap investasi. Hal tersebut dipengaruhi oleh faktor dalam diri seperti pengetahuan dan literasi, motivasi, sikap, minat dan harapan. Sedangkan persepsi negatif sebesar 32,86%, sedikit banyak masih terdapat mahasiswa yang memiliki persepsi yang buruk terhadap investasi sebagai respon dari kasus investasi bodong. Persepsi tersebut dipengaruhi oleh faktor suasana emosional, dan faktor internal seperti sikap, motivasi, minat, dan pengalaman. Rata-rata mahasiswa masih memiliki persepsi yang positif dan berminat terhadap produk-produk investasi baik bentuk investasi pada aset riil maupun pada aset finansial. Namun terdapat fakta bahwa maraknya kasus investasi bodong membuat beberapa mahasiswa memiliki ketidakpercayaan dan image negatif terhadap produk keuangan sehingga lebih menyukai dan berminat pada bentuk investasi riil dibandingkan bentuk investasi finansial seperti investasi tanah, properti, emas dan lain sebagainya. Kemudian ditemukan pula hasil penelitian bahwa terdapat pengaruh persepsi terhadap keputusan investasi mahasiswa namun sedikit banyak tidak terdapat pengaruh persepsi terhadap keputusan investasi. Kesimpulan: Setelah dilakukan penelitian hasil penelitian menunjukkan bahwa maraknya kasus investasi bodong yang terjadi tidak membuat mahasiswa memiliki persepsi negatif terhadap investasi hal tersebut dipengaruhi oleh faktor pengetahuan, keyakinan, harapan, dan minat.

This study aims to analyze the influence of financial literacy and lifestyle on the financial management behavior of accounting students at the University of 17 August 1945 Surabaya. The research uses a qualitative approach, collecting data through open-ended questionnaires distributed to five students. The results show that financial literacy plays a significant role in helping students manage their finances, such as prioritizing academic needs and saving. However, a consumptive lifestyle influenced by social media can pose challenges in financial management, especially when students are more influenced by trends than the financial knowledge they possess. This study concludes that the development of financial literacy programs among students is necessary to promote healthy financial habits and achieve better financial well-being.
 

The commitment of the Indonesia government to prioritize the development of tourism and aviation as the focus of regional economic growth is reflected in various strategic policies and programs. In line with this, Radin Inten II Lampung Airport always strives to improve facilities, especially in the departure terminal area. This study aims to understand the influence of departure terminal facilities on passenger satisfaction at Radin Inten II Airport Lampung. This research was conducted using a quantitative approach, where data was collected through questionnaires and literature studies. Instrument feasibility analysis using validity test, reliability test, data analysis using normality test, simple linear regression analysis, t-test and determination coefficient analysis (R2). The results of the study showed that departure terminal facilities had an effect on service user satisfaction at Radin Inten II Lampung Airport with a value of 0.51 or 51%, which meant that the independent variable (departure terminal facilities) affected the dependent variable (service user satisfaction) by 51% and the remaining 49% was influenced by other factors that were not in this study.