The development of Micro, Small and Medium Enterprises (MSMEs) is very important in supporting economic growth in the city of Medan. In the context of sharia economics, MSMEs act as the backbone of the economy, creating jobs, diversifying products, and empowering communities. However, they are faced with challenges such as limited access to capital, education, and regulations. This research analyzes the role of MSMEs from a sharia perspective, identifies challenges, and provides policy recommendations. The results show that MSMEs play an important role in overcoming poverty, creating diverse local products, and supporting an inclusive economy. Therefore, solutions are needed to financial, educational, marketing and regulatory challenges. Support from the government, financial institutions and universities together with sharia economic development can optimize the contribution of MSMEs in supporting sustainable economic growth in Medan City. In this way, MSMEs can become a driving force for economic growth which will have a positive impact on the people of Medan City.

This study aims to analyze consumer behavior and impulse buying on the Shopee e-commerce platform, focusing on the young age group between 18 to 30 years old. In the digital era, e-commerce has changed the way of shopping, offering greater convenience and accessibility for consumers. The methodology used is a quantitative approach with the Technology Acceptance Model (TAM) model, which involves collecting data through questionnaires to 50-100 respondents. The results of the study indicate that consumer behavior has a significant influence on purchasing decisions, while impulse buying has no direct effect. These findings indicate that factors such as promotions and social trends play an important role in driving purchasing behavior among young consumers. This study provides insights for e-commerce managers in designing more effective marketing strategies to improve the online shopping experience.

Sharia-based monetary policy instruments, such as the Bank Indonesia Sharia Certificate (SBIS) and the Sharia Interbank Money Market (PUAS), contribute significantly to liquidity stability and expand access to sharia banking services. Even though the sharia banking sector continues to grow, the market share of the national banking industry is still relatively small due to low financial literacy, limited infrastructure and global economic challenges. This research highlights the importance of strengthening sharia financial literacy, developing digital infrastructure, as well as collaboration between the government, private sector and Bank Indonesia to overcome these obstacles. Strategic recommendations are provided to increase sharia-based financial inclusion which is expected to become a model for countries where the majority of the population is Muslim.

The aim of this research is to find out how the sharia capital market affects the sharia economy. This research was conducted through a qualitative literature study, where the author collected data from various journal articles, books and other sources. The results of this research found that Islamic capital markets promote Islamic economics by incorporating ethical ideals into economic operations, resulting in a more inclusive and stable ecosystem. Profit and loss sharing used in several sharia capital market instruments including mudharabah and musyarakah encourages better risk management.

This study aims to analyze the impact of Sustainable Development Goals (SDGs) 2030 on eco-literacy and green purchase behaviour from the perspective of Maqashid Syariah. Climate change and the need for sustainability highlight the importance of eco-literacy in fostering consumer environmental awareness. This research employs a quantitative method using a survey of 96 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings indicate that eco-literacy significantly influences the brand image and green product knowledge. These variables mediate the relationship between eco-literacy and green purchase behaviour. The results emphasize that consumers with higher levels of eco-literacy tend to prefer sustainable brands and environmentally friendly products. From the perspective of maqashid syariah, these findings align with the principles of hifz al-'aql (protection of intellect) and hifz al-maal (protection of wealth).

The implementation of Islamic accounting in the business world has gained increasing attention as awareness grows regarding the financial and operational principles outlined by Islamic law. Islamic accounting, which adheres to the principles of Shariah, aims to ensure that a company's transactions and financial reports comply with Islamic guidelines. This paper aims to analyze the impact of the implementation of Islamic accounting on firm value, with a focus on examining the contemporary Islamic accounting framework, which includes structures and methodologies for more transparent reporting. This research also identifies factors that can strengthen or hinder the adoption of Islamic accounting in improving a company’s financial performance, as well as its impact on investor perceptions. The analysis results indicate that companies consistently applying Islamic accounting principles can enhance investor trust, thereby improving the company's value. Thus, the implementation of Islamic accounting can be an effective strategy to enhance the credibility and competitiveness of a company in a market increasingly focused on ethical and transparent financial practices.

The Population and Civil Registration Office (Disdukcapil) of Central Sumba Regency is a local government agency that has an important role in public services, organizations need to understand factors that can affect employee job satisfaction, including organizational climate, teamwork, and OCB. This study aims to determine the influence of organizational climate, teamwork, and OCB on the job satisfaction of employees of the Central Sumba Regency Dispendukcapil. In this study, the population and sample are all employees of the Sumba Regency Population and Civil Registration Office, totaling 30 people. Data analysis using SPSS 23. The results of the study show that the organizational climate has a significant positive effect on the job satisfaction of employees of the Population and Civil Registration Office of Central Sumba Regency. Teamwork has a significant positive effect on the job satisfaction of employees of the Population and Civil Registration Office of Central Sumba Regency. OCB has a significant positive effect on the job satisfaction of employees of the Population and Civil Registration Office of Central Sumba Regency. All variables have a positive and significant effect on the job satisfaction of employees of the Population and Civil Registration Office of Central Sumba Regency.

This research aims to analyze and explain the influence of Brand Dilution on Brand Reputation, Brand Dilution on Brand Loyalty, Brand Reputation on Brand Loyalty, Brand Dilution on Brand Loyalty with Brand Reputation as mediation. This research is included in the type of explanatory research, using path regression analysis and a quantitative approach. This research was conducted at the MS Glow Clinic Malang with a sample size of 100 people. The sampling technique uses accidental sampling. Data collection was carried out by distributing questionnaires. The data analysis technique uses a range of scales and path analysis with the IBM SPSS version 21 computer program. The application of Islamic Business Ethics such as honesty and social care plays an important role in building brand loyalty by creating trust and a strong emotional connection between brands and consumers. The results of this research show that the Brand Dilution scale is in the very backward category, Brand Loyalty is in the very loyal category and Brand Reputation is in the very good category. Brand Dilution has a positive and significant effect on Brand Reputation, Brand Dilution has a positive and significant effect on Brand Loyalty, Brand Reputation has a positive and significant effect on Brand Loyalty, Brand Reputation cannot mediate Brand Dilution on Brand Loyalty because MS Glow's ability to survive makes consumers see it as a positive thing.

With its development, society expects needs, one of which is in the field of financial transactions, one of which is a financial process framework. Advances in information technology in the service sector have been utilized by product marketing and financial institutions, especially Bank Syariah Indonesia. With the launch of sharia banking service information technology known as BSI Mobile. The presence of BSI Mobile makes it easier for every customer to get services and products without having to go to the nearest office. And with BSI Mobile, it is hoped that Bank Syariah Indonesia can achieve customer satisfaction in using it. This research focuses on improving service quality and Mobile Banking product quality on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3. The research method used is a quantitative method approach with data collection techniques using accidental sampling or non-probability using the entire population when dealing directly at the BSI Citeureup office 3. The population in question is all customers who have BSI Bank savings, totaling 50 respondents using a questionnaire on a Likert scale. In data processing for analysis using SPSS 25 software with multiple regression analysis techniques with results Y = 8.311, X1 = 0.287, for X2. And simultaneously, the two independent variables get a calculated F of 20.682. In terms of the coefficient of determination, it was found that the two independent variables had an influence of 51.8%. This research shows that there is a positive and significant partial or simultaneous influence between the service quality and product quality variables on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3.
 
 

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.