Ginger (Zingiber officinale Rosc.) is an important commodity in medicinal plant entrepreneurs in Indonesia as well as processed food ingredients such as ginger pikel which is one of the preserved ginger which is processed by a fermentation process. This product is obtained from the fermentation of lactic acid bacteria found on the surface of ginger rhizome and its growth is stimulated by a solution of sugar and salt (NaCl). Lactic acid bacteria (LAB) are gram-positive bacteria that do not have cytochromes, prefer anaerobic conditions, are acid-fast and are fermentative. The selected ginger pickles were fermented ginger with a concentration of 2% granulated sugar and 10% salt (NaCl) for 7 days with a pH value of 4.57, 0.52% total acid and TPC BAL 4.63 CFU/ml x 106 . Based on the results of analysis with 16SrRNA and calculation of kinship or similarity of Lactic Acid Bacteria with phylogenic trees, it was identified the types of Lactobacillus plantarum strain BM4 and Lactobacillus sp. 20(2010).

Strawberries are a hybrid plant species of the genus Fragaria. This plant is a popular plant that is often well cultivated throughout the world. Fruits have special characteristics, especially in shape, color, texture, taste and aroma. The purpose of this study was to determine the effect of the marketing mix on purchasing decisions for strawberries and to determine the dominant marketing mix influencing purchasing decisions for strawberries in Pandanrejo Village, Bumiaji District, Batu City. The research location is in the Strawberry Barn, Pandanrejo Village, Bumiaji District, Batu City. Determination of the sample in this study using accidental sampling with the Slovin formula, the sample in this study amounted to 60 respondents. The purpose of this study was to determine the effect of the marketing mix on purchasing decisions of strawberries and to determine the dominant marketing mix influencing purchasing decisions of strawberries The results of this study indicate that the independent variable of the marketing mix (X) has a significant effect on the dependent variable on the purchasing decision of strawberries (Y). Product variables (X1), price (X2), promotion (X3), and place (X4) have a partial effect on purchasing decisions for strawberries (Y). The dominant variable influencing the decision to buy strawberries is the place variable (X4). This is because the beta coefficient value of the place variable is greater than the product beta coefficient (X1), price (X2), and promotion (X3)

Ornamental plants are horticultural plants that have the potential to be developed in Indonesia, namely Chrysanthemum Cut Flowers. Horticultural crops are divided into two namely edible plants and non-edible plants. This study aims to analyze the effect of color quality, shape quality, location, means of place of purchase and consumer income influencing the decision to purchase cut flowers in Bulukerto Village, Bumiaji District, Batu City. This research was conducted in Bulukerto Village, Bumiaji District, Batu City. The determination of the sample in this study was accidental sampling, the population in this study was 30 people. Data was collected using a questionnaire given to consumers who bought chrysanthemum cut flowers directly. The analytical tool used is multiple linear regression analysis using determination test, F test (simultaneous), t test (partial). The results showed that what influenced the purchasing decision of chrysanthemum cut flowers, namely color quality (X1), shape quality (X2), location (X3), means of place of purchase (X4) and consumer income (X5) simultaneously significantly affected the dependent variable (Y). Variables that partially have a significant effect are location, means of place of purchase, and consumer income. While the color quality and shape quality variables have no significant effect on the number of purchases.

Coffee is a commodity with a very important role in the national economy. International Coffee Organization said that Indonesia is the sixth rank in the world's largest coffee consumption. The climate in Indonesia is suitable for commercializing coffee plants, but the ability of farmers in marketing strategy to is still low so, the income obtained by coffee farmers is not optimum. In Malang, there are four coffee producing regions, one of it is Batu City which produces Arabica coffee. Arabica coffee has a higher selling value than robusta coffee and liberika. Coffee farmers in Batu City are spread in five sub-districts. The number
of samples used in this study are twelve coffee farmers because in Batu there are twelve coffee producers who cultivated, processed into coffee powder, and marketed their own coffee products to consumers with diverse income and varied strategy designs in marketing process. The determination of the sample in this study is non probabilily sampling with purposive sampling. To measure the marketing mix is used a Likert scale, while to measure the income of coffee farmers an open questionnaire is used that will be distributed to farmers. The method is used descriptive analysis to determine the marketing mix strategy used by farmers, cost and income analysis to determine farmers' income and multiple linear regression analysis to determine the effect of marketing mix strategies on the income of coffee farmers in Batu City. The results showed that the marketing strategy used by coffee farmers in Batu City are 7p marketing mix strategy including products, prices, places, promotions, people, physical evidence and processes. The average farmer income per one coffee tree is Rp. 412.500 with an average total cost of Rp. 127.824, the average income received by coffee farmers in Batu City per one coffee tree is Rp. 284.676. Variable marketing mix 7p has a simultaneous and partial effect on income.

PENGARUH PERLAKUAN VACUUM DRYING TERHADAP EKSTRAK ANTOSIANIN UBI JALAR UNGU (Ipomoea batatas Var.Ayamurasaki)

Red beans (Phaseolus vulgaris L) belong to the group of peas (legume). The technology of shading is one of the alternative processes of semi-finished products that are recommended because they are more durable to be stored. There are two types of brownies, steamed brownies and oven brownies. Red bean flour can replace 10% wheat flour in making brownies and can replace 20% flour in the manufacture of sponge cake products. Increased oven temperature will increase development volume and texture. The purpose of this study was to determine the proportion of red bean flour and oven temperature to the character of red bean brownies. The factorial 2-factor study design was arranged in a Randomized Block Design (RBD). The observation variable consisted of antioxidant activity, hardness, protein, crude fiber, organoleptic test (flavor, aroma, texture. Proportion 1 factor T0 (0 gr red bean flour + 100 gr flour), T1 (50 gr red bean flour + 50 gr wheat flour), T2 (70 grams of red bean flour + 30 grams of flour) 2. Factor 2 oven temperature (160, 180, 220 ? C) The chosen treatment is the proportion of red bean flour 70 gr + wheat flour 30 grams and oven temperature 160 ?C with antioxidant activity (42.8%), Hardness (0.96 N), Protein (9.7%), Crude fiber (3.6%), and panelist preference for Aroma value (4,33) , Taste (4.43), and Texture (4.33).

KEPUTUSAN PETANI DALAM USAHATANI APEL
KEPUTUSAN PETANI DALAM USAHATANI APEL
 

Organic vegetables are foods that are environmentally friendly and healthy. This study aimed to determine the socio-economic factors on the demand housewives against organic mustard in Malang. This research was conducted in the Village Cemorokandang, District Kedung Cage Malang chosen deliberately because this location is one of the organic vegetable market and production center for organic vegetables (spinach, kale) in the city of Malang. The independent variables in this study are: aged housewife, homemaker education, number of household members, the price of organic vegetables are cabbage, collards non orgnik vegetable prices, expenditure housewives to buy vegetables. The dependent variable: the number of organic mustard purchased

FAKTOR FAKTOR PRODUKSI JAGUNG (Zea mays L.) DI DESA PAGAK, KECAMATAN PAGAK, KABUPATEN MALANG
FAKTOR FAKTOR PRODUKSI JAGUNG (Zea mays L.) DI DESA PAGAK, KECAMATAN PAGAK, KABUPATEN MALANG

The overplus of vegetables like potato or cabbage that other plants is have high productivity, easy marketing, and have stable price, so that’s really profitable from economic point of view. Vegetable management that use high chemical input, aviability of high quality seed, and pests or plant desease causing low quality vegetables, high cost production, and high risk of crop failure is because of the ability of farmers in efficient vegetable management. Research population is the active cabbage farmer at Tulungrejo, Bumiaji, Batu. Research location is designed because this area is a centre of cabbage production and cabbage is prime product in Bumiaji. The independent variable is : Area production, seed amount, fertilizer, workers, and pestiside. Dependent variable is Total production. Analysis methods using descriptive analysis for hipotesis test 1 and regretion analysis for hipotesis test 2.