The development of digital technology has transformed business marketing strategies, one of which isthrough the live streaming feature on TikTok. TikTok Live provides business owners with the opportunity tointeract directly with consumers, build trust, and drive real-time sales. However, in practice, variouschallenges arise regarding the implementation of Islamic business ethics. This study aims to analyze thealignment of TikTok Live marketing strategies with the principles of Islamic business ethics, namely tauhid(unity), equilibrium (balance), free will, responsibility, and ihsan (benevolence). Using a qualitativedescriptive method and a sociological-juridical approach, this study finds that many marketing practices onTikTok Live do not fully comply with Islamic business ethics, particularly in terms of transparency, honesty,and consumer responsibility. Some business owners still use manipulative marketing techniques, such ascreating false urgency and making exaggerated claims, which can mislead consumers. Therefore, furtherefforts are needed to raise awareness of Islamic business ethics in digital marketing so that businesses canoperate not only profitably but also based on Islamic values and bring benefits to society.

This study began with differences in views from several researchers about the relationship between digital marketing innovation and marketing performance. With the results of this study, the research we conducted tried to conduct research by implementing business process agility so that there is a significant relationship between digital marketing innovation and marketing performance. This study was conducted by collecting data through direct distribution of questionnaires or through the use of Google Forms to respondents who are SME owners in Central Java Province. The sampling technique was carried out purposively with the criteria that SMEs have been operating for at least 5 years, where the number of samples obtained was 211 SME owners who met these criteria. The data was analyzed using Amos 22, where the results of the study showed a positive and significant relationship between digital marketing innovation and marketing performance. In addition, there is a positive and significant relationship between digital marketing innovation and business process agility and a positive and significant relationship between business process agility and marketing performance.

The purpose of this study is to determine the influence of perceived ease of use, perceived usefulness, and perceived trust on the intention to use QRIS as a digital transaction tool in Pekanbaru City. This research employs a quantitative approach with a sampling technique based on Hair's formula, involving 160 respondents. Data were collected through the distribution of questionnaires, using both primary and secondary data sources. The study applies descriptive statistical analysis, respondent response analysis, validity testing, reliability testing, normality testing, heteroscedasticity testing, multicollinearity testing, multiple linear regression analysis, t-tests, and determination coefficient analysis, processed using SPSS version 26. The results indicate that the perceived ease of use (X1) and perceived usefulness (X2) variables have a positive and significant influence on the intention to use (Y). Conversely, the perceived trust variable (X3) has a positive but not significant influence on the intention to use (Y).

This study investigates the role of price and promotion on the purchase intention of the book "Becoming a Characterful Human." The study employed a qualitative approach with a descriptive case study design. Fifteen potential buyers were interviewed using semi-structured interviews to gather data on their perceptions of the book's price, the effectiveness of the promotion strategies used, and the factors influencing their purchasing decisions. The results showed that while the promotion strategies were effective in raising awareness and generating interest, the relatively high price of the book posed a significant barrier to purchase. The study concluded that the publisher needs to consider adjusting the price, offering more attractive sales packages, or strengthening promotion strategies to highlight the book's value and reduce price barriers for consumers. By balancing effective promotion strategies with a more competitive price, the publisher can maximize the book's sales potential

The digital era has brought about major changes in the business world, creating challenges and opportunities that affect various aspects of a company's operations. The main challenges include the need to integrate modern technology with business ethics for the sake of the company's desires. This study discusses the role of accounting theory and business ethics in supporting business transformation in the digital era through a literature study. The results show that flexible accounting theory can help companies manage transactions, increase transparency, and reduce risks in the digital environment. On the other hand, business ethics plays a role in building trust, maintaining reputation, and protecting consumers and personal data. By integrating technology, ethical principles, and accounting theory, companies can create competitive and sustainable business strategies in the global market. This combination allows companies to face digital challenges while still prioritizing ethical values and desires.

The pro-Israel product boycott movement is a very popular and hotly discussed topic on social media, both in Indonesia and internationally. This study aims to identify the atmosphere, trends, and variations of opinions that develop among social media users regarding the issue of product boycotts. This research uses a media monitoring method with a quantitative approach. This research explores data with Brand24 media monitoring with research subjects in the form of social media content, mass media, and non-media. The object of this research is a discussion related to the product boycott phenomenon within a certain time span. Based on the results of the analysis conducted, it is concluded that on the topic of product boycott, the mention volume data was obtained 1337 times. Where the most media is on social media, namely X (Twitter) as many as 551. Meanwhile, in mass media such as Web, News, and Blogs have fewer parts discussing the topic of product boycotts. Based on the analysis of product boycott topics, accounts such as info_hidup.sehat, Talk Show tvOne RELOAD, Awal Hanan, AnwarOjat, pituturid_, and YRUHIYAT200 are the most active profiles responding, with Talk Show tvOne RELOAD acting as an interactive program presenting public figures related to the theme of the show. In addition, based on top profile data on non-social media, the okezonenews account has the highest influence with the largest audience and often presents the latest news. The majority of conversations were sourced from Twitter, with a dominance of negative sentiment of 298, compared to positive sentiment of only 37. Negative sentiment experienced several significant peaks, indicating an increased interest in product boycotts at several points in time, while positive sentiment tended to fluctuate with an increasing trend towards the end of the period.

The subject of marketing audits has been the center of interest for both academic and professional researchers. The existence of marketing audits can help improve corporate governance, prevent fraud and increase the efficiency of company operations. The purpose of this study is to determine the development of marketing audit research using bibliometric analysis in the VOSviewer 1.6.20 application, and research data is facilitated through the use of the Publish or Perish (PoP) application. The data collected was obtained from examining search results related to the keyword “Marketing Audit” obtained from scientific journals indexed by Google Scholar as many as 1,870 articles, covering the period 2005 to 2024, have been identified in this study. The research method used in this study is qualitative. The research shows that the development of marketing audit research from the period 2005 to 2024 experienced an up and down graph, with the most publications in the period 2023 and the smallest in 2019. The results show the importance of bibliometric analysis in providing analytical data about this study providing guidance and serving as a valuable resource for researchers involved in the exploration and identification in this research theme

This study explores the role of mathematics in economics, focusing on the application of set theory and market equilibrium models. (1) Set theory provides a framework for organizing economic data and analyzing relationships between variables, such as market segmentation and consumer behavior. Meanwhile, market equilibrium is determined by solving demand (Qd = a?bPQ_d = a - bPQd?=a?bP) and supply (Qs = c+dPQ_s = c + dPQs? = c+dP) functions, where their intersection defines the balance between supply and demand. (2) The research demonstrates how mathematical tools enhance the understanding of economic dynamics, offering precision in modeling and decision-making. The study underscores the significance of mathematics in optimizing economic analysis and contributing to effective policy formulation. This integration of theoretical mathematics and practical economics highlights its essential role in addressing real-world economic challenges.

This study aims to evaluate employee performance targets at the Population and Civil Registration Service (Disdukcapil) of Serang City, with a focus on its impact on improving public services. This study was conducted using a case study approach to explore how the established performance targets play a role in achieving organizational goals and the quality of service to the community. Through an analysis of performance policies, implementation processes, and evaluation of employee work results, this study hopes to provide recommendations for improving the quality of public services through more effective employee performance management.

Human resource management is an important theme for the growth of organizations and companies, and many issues related to human resource management in order to maintain the smooth operation of the organization. The main objective of this study is to integrate mapping analysis techniques and the use of VOSviewer software to conduct a comprehensive bibliographic analysis of scientific literature related to human resource management audits. The research data were obtained using the Publish or Perish (PoP) application. The data collected were obtained from search results containing the keyword "human resource management audit" obtained from academic journals indexed by Google Scholar. This study identified a total of 500 papers from 2002 to 2024. The results showed that the number of studies conducted between 2002 and 2024 continued to increase. This study shows the importance of bibliographic analysis in providing analytical data on events. This study provides guidance and serves as a valuable resource for researchers who want to explore and identify research topics.