ANDI FIRMANSYAH, NPM : 1902011093, “The Influence of Solid, Safe, Speed, Smart, Innovation (S4I) Corporate Culture and Leadership Style on the Work Spirit of Integrated Slab Yard Department Employees at PT. Krakatau Argo Logistics” thesis Management Study Program Faculty of Economics and Business Al-Khairiyah University under the guidance of Muyasaroh, S.E., Sy., M.E and M. Fulaisum Firdaus, S.E., M.M. 1). How does corporate culture (S4I) influence the work spirit of Integrated Slab Yard Department employees at PT. Krakatau Argo Logistics? 2) How does leadership style influence the work spirit of Integrated Slab Yard Department employees at PT. Krakatau Argo Logistics? 3) How does corporate culture (S4I) and leadership style influence the work spirit of Integrated Slab Yard Department employees at PT. Krakatau Argo Logistics?. This aims to determine the Influence of Solid, Safe, Speed, Smart, Innovation (S4I) Corporate Culture and Leadership Style on Employee Work Spirit in the Integrated Slab Yard Department at PT. Krakatau Argo Logistics, this study uses quantitative data by distributing questionnaires to respondents, namely Employees of PT. Krakatau Argo Logistics with a population study of 66 samples 66 with saturated sampling techniques. The reliability testing technique uses the Cronbach Alpha technique with hypothesis testing using the Person Product Moment correlation at a significant level of a = 5%. Based on data processing from SPSS version 25, the results of the analysis on the coefficient show that the r2 value is 0.621 and is stated in the strong category. The formula for the determination coefficient KD = r2 x 100% so that the determination coefficient value KD = 0.6212 X 100% = 38.5%. So it can be concluded that the variables X1 (Corporate Culture) and X2 (Leadership Style) and Y (Employee Work Spirit) have a relationship of 38.5 or rounded up to 38.5%.

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy but still face numerous challenges in enhancing their competitiveness in the digital era. Digital marketing serves as a key strategy in expanding market reach and improving promotional efficiency. This study aims to explore the role of digital marketing in supporting MSME growth through a case study of the Merdeka Belajar Kampus Merdeka (MBKM) program implemented in Sukamaju Village, Majalaya District, Bandung Regency. This research employs a qualitative approach, utilizing observations and interviews with MSME actors who participated in digital marketing training. The activities included socialization, seminars, and direct mentoring on utilizing social media, marketplaces, and engaging promotional content creation. The findings reveal that the digital marketing training program positively impacted the understanding and skills of MSME actors in leveraging digital technology. A total of 27 seminar participants expressed high interest in implementing digital marketing strategies in their businesses. Additionally, direct mentoring helped MSME actors formulate more effective promotional strategies.

The purpose of this study: (1) To test and analyze the effect of price perceptions on customer satisfaction of BRT Trans Jateng. (2) Testing and analyzing service quality on BRT Trans Jateng customer satisfaction. The subjects of this study were Trans Jateng BRT (Bus Rapid Transit) consumers in 2023. This study used a quantitative approach with data collection methods using a questionnaire. The population in this study is unknown. This study used a random sampling method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results showed that (1) Price perception has a positive effect on customer satisfaction for BRT Trans Central Java. (2) Service quality has a positive effect on BRT Trans Jateng customer satisfaction.

Key chains are popular merchandise items with significant potential in the world of entrepreneurship. This product serves not only as an accessory but also as a promotional tool and brand identity. This study examines innovations in key chain design and materials, along with entrepreneurial strategies that young entrepreneurs can use to enhance their competitiveness in the market. With a creative approach and the application of technologies like laser cutting, 3D printing, and eco-friendly materials, key chains can be transformed into more appealing and value-added products. Furthermore, digital marketing strategies, collaborations with local brands, and the implementation of personalization can boost the appeal and sales of this product. The study's findings suggest that combining product innovation with effective business strategies can aid young entrepreneurs in building sustainable and competitive businesses opportunities.
 

This study evaluates the financial performance of PT. Garuda Indonesia (Persero) Tbk from 2019 to 2023 by analyzing cash flow statements. It employs a descriptive research design with a quantitative approach, utilizing eight cash flow ratios: Operating Cash Flow (AKO), Fund Flow Coverage (CAD), Cash to Interest Coverage (CKB), Cash to Current Liabilities Coverage (CKHL), Capital Expenditure (PM), Total Debt (TH), Cash Flow Adequacy (KAK), and Free Net Cash Flow (AKBB). The analysis reveals that only the Cash to Interest Coverage (CKB) ratio meets the efficiency standard, while the remaining seven ratios consistently fall below it. Consequently, the financial performance of PT. Garuda Indonesia (Persero) Tbk during this period is concluded to be poor.
 

This research aims to explain the direct effect of talent management on employee retention and perceived organizational support and indirect effect of talent management on employee retention through perceived organizational support. Theory referred in this study is Social Exchange Theory. The sample in the study was 73 employees determined by purposive sampling (saturated sample). The data collected by interview and questionnaires. Technoque of analysis used in this study was Path Analysis. The findings show that talent management has a positive and significant effect on employee retention and perceived organizational support, perceived organizational support has a positive and significant effect on employee retention and talent management has an indirect effect on employee retention through perceived organizational support. The implication of this study is the leader of Montigo Resort Seminyak-Bali supposed to improve talent management and increase organization support to improve the retention of employees.

As a shipping company that operates in the agency sector and handles its own routine ships in transporting coal, PT. The Long Branch Adhiguna Ark Shipping also handles ship documents. A ship is declared seaworthy or can sail to carry and unload goods if it is equipped with ship documents that have been approved by the harbormaster. The harbormaster only asks for these documents specifically for local ships. Almost every ship document that is being loaded at the special terminal of PT. Bukit Asam, which is served by an agency company, experienced document deays. The result of deays in this document can affect the ship's activities/activities at the port. One of them is that the ship is removed first from the special port of PT. Bukit Asam (Persero) because it has exceeded the specified waiting time limit. So the ship will return to anchorage, waiting for the exit document process to be completed. The length of time the document process was completed hampered the ship's departure to fulfill its trip (voyage), thereby reducing coal deiveries for the PLTU's needs and this gave rise to complaints from the PLTU. One solution is for the agent to frequently coordinate with reated parties for the smooth running of activities.

The intense competition in the fashion industry drives brands to seek more effective and efficient marketing strategies. One increasingly adopted approach is affiliate marketing. This study aims to analyze the effectiveness of affiliate marketing strategies in increasing fashion product sales for the JINISO brand. The research uses a descriptive qualitative method with a case study approach on the JINISO brand, supported by secondary data such as sales reports, digital promotion activities, and affiliate performance. The results indicate that affiliate marketing significantly improves JINISO’s product sales. By leveraging a wide network of affiliates—including influencers, bloggers, and digital marketers JINISO successfully reaches a broader audience through personalized and credible promotions. This strategy also demonstrates highcost efficiency, as it is performance-based, meaning commissions are only paid when a sale occurs. Additionally, the data-driven approach enables the company to evaluate campaign effectiveness regularly and adjust it based on market preferences. Affiliate marketing is a marketing strategy that leverages consumer trust in affiliates while offering flexibility in budget management. Future recommendations include expanding the affiliate network, enhancing the quality of promotional content, and innovating the affiliate program to remain attractive and competitive amidst the dynamic fashion industry landscape.
 
 

This paper aims to provide in-depth insight into the complexity of handling ship arrivals and departures through the Inaportnet System by explaining how the system works, interactions between parties, and how the Inaportnet system helps improve the efficiency and smoothness of the shipping process at the terminal. This research was conducted at PT. Snepac shipping, daring the author’s pratek darat (PRADA) which began on January 17, 2024 to June 17, 2024. The datea source was obtained through primary data obtained directly from the Inaportnet system of PT. Snepac Shipping, with interviews conducted with managers and operational staff of PT. Snepac Shipping. As well as secondary sources, namely literature related to the title of this paper. The result of study lead to an in-depth understanding of the submission of ship arrival and departure permits at the Sarana Citra Nusa Kabil Special Terminal on the Inaportnet system. The involves the main focus is on how this system support document management, ship coordination, and port readiness, as well as a means of conneting ships and jetties for the implementation of activities at the port. In this context faciliating document management and port readiness which are integrated to support the smooth shipping process at the terminal. 

Usaha Mikro, Kecil, dan Menengah seperti bisnis keripik singkong, memiliki peran signifikan dalam perekonomian Indonesia. Namun, banyak Usaha Mikro, Kecil, dan Menengah menghadapi tantangan dalam mengidentifikasi faktor keberhasilan potensial dan mengembangkan strategi untuk tetap kompetitif di pasar. Penelitian ini bertujuan untuk menganalisis usaha keripik singkong "Raihanah" dari aspek pemasaran, teknis, dan operasional. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa bisnis ini memiliki potensi keberlanjutan yang tinggi, didukung oleh pengelolaan produk yang efektif, diversifikasi produk, dan efisiensi operasional. Namun, tantangan seperti fluktuasi harga bahan baku dan ketergantungan pada musim panen menjadi hambatan yang perlu diatasi. Strategi mitigasi berupa pengelolaan stok bahan baku dan pengembangan pemasaran digital telah diidentifikasi sebagai solusi utama. Dengan penerapan manajemen risiko dan optimalisasi strategi pemasaran, bisnis ini menunjukkan prospek cerah untuk tumbuh dan berkontribusi pada pengembangan sektor Usaha Mikro, Kecil, dan Menengah.