Pragmatics, a fundamental branch of linguistics, focuses on the implicit rules that govern human interaction. It delves into how meaning is constructed, conveyed, and interpreted in everyday communication beyond literal language. This study explores the mechanisms of pragmatics in daily life, particularly how context, shared knowledge, and social conventions influence interactions. Key areas examined include speech acts, implicature, and politeness strategies, which highlight the dynamic nature of meaning-making in various social contexts. Speech acts, such as requests, apologies, and promises, illustrate how utterances perform actions beyond their lexical content. Implicature examines how individuals infer meaning that is not explicitly stated, relying on context and shared assumptions. Politeness strategies, which vary across cultures, play a crucial role in managing interpersonal relationships and ensuring smooth communication by balancing social expectations and individual intentions. Understanding these unspoken rules is essential for effective communication, as they often dictate the success of social interactions. Misinterpretations in pragmatics can lead to misunderstandings, social faux pas, or conflicts, emphasizing the importance of cultural and contextual awareness. Pragmatic competence is crucial in multilingual and multicultural settings, where differing conventions and norms can create unique challenges. By synthesizing theoretical insights from existing literature, this study highlights the pervasive influence of pragmatics in shaping human interaction. It underscores the necessity of pragmatic awareness in fostering interpersonal understanding, enhancing communication skills, and navigating the complexities of social life effectively.
 

Based on the formulation of the problem in the study, namely How are the psychological problems that occur in the main character in the novel Ayahku Bukan Pembohong by Tere Liye. The purpose of the study is to describe the psychological problems that occur in the main character in the novel Ayahku Bukan Pembohong by Tere Liye. The type of research used in this study is descriptive qualitative research. The theory in this study uses Segmund Freud's theory, namely using three methods, namely id, ego and super ego. So the object of this study is the novel Ayahku Bukan Pembohong by Tere Liye. This novel has a prominent psychological picture of the main character who faces emotional conflicts continuously. The contents of the novel describe the feelings of regret of the character Dam who hates his father's story. Interestingly, this novel was chosen using personality theory. The main character in this case is threatened because of the anxiety of the subconscious that is contrary to time. This causes psychological behavior.

The increasing use of digital platforms in the healthcare industry has highlighted the importance of effective communication, especially in English, as it is the primary language for disseminating global health information. This study examines the linguistic aspects of English usage in health information delivery on digital platforms, focusing on clarity, accessibility, and accuracy. The research aims to analyze how linguistic features, such as word choice, sentence structure, and tone, impact the comprehension of health-related content by diverse audiences.The study employs a qualitative approach, analyzing a sample of health-related websites, social media posts, and mobile health applications. Discourse analysis is used to identify patterns and strategies in the presentation of information, particularly how technical medical terms are simplified for laypeople.The findings reveal that while most platforms aim for clarity and inclusivity, inconsistencies in language use and overly technical jargon often hinder comprehension. Additionally, the use of complex sentence structures can create barriers, especially for non-native English speakers.The study concludes that improving linguistic accessibility on digital health platforms can enhance public understanding and engagement with health information, contributing to better health outcomes. Recommendations for creating more user-friendly, linguistically accessible content are also provided.

Education is a very complex process that not only covers knowledge but also skills, including moral and ethical values. English as an international language has an important role in the field of education, especially in Indonesia at senior high school (SMA) with a focus on developing skills from speaking, listening, reading and writing. However, each learners have different abilities ranging from slow learners to fast learners, it requires teachers to apply a variety of learning strategies in accordance with learning. This study aims to explore English learning strategies applied at SMA Negeri 2 Bangli, especially in class XI. Through the descriptive qualitative research method, this study found that both teachers apply varied learning strategies according to the needs of students, and there are learning strategies that are rarely applied because they are considered less suitable for the characteristics and learning needs of students.

This study analyzes the rhetorical strategies in Samsung’s Galaxy S24 FE advertisement on YouTube, examining how diction, persuasion techniques, and language style appeal to a broad audience. Through qualitative content analysis, the research categorizes diction into denotative and connotative meanings and general and specific terms to understand how Samsung communicates product attributes clearly and persuasively. Persuasive techniques include rationalization, identification, suggestion, conformity, and compensation. Samsung’s language style, characterized by alliteration, assonance, and anastrophe, and Samsung’s repetition language style, characterized by epistrophe, reinforces product qualities and aids memorability. The results reveal that Samsung effectively combines direct, relatable language with emotional and logical appeals, positioning the Galaxy S24 FE as a product that meets diverse lifestyle needs. This study contributes insights into the role of rhetoric in digital advertising, highlighting methods for effective consumer engagement and brand positioning.

This research aims to develop audiovisual teaching materials based on Contextual Teaching and Learning (CTL) on Short Story Materials at SMA Negeri 14 Medan. The population of this study is class XI at SMA Negeri 14 Medan with a sample of 34 students. This research is a Research and Development (RnD) using the Borg and Gall model with stages 1) Potential and problems, 2) Data collection, 3) Product design, 4) Design validation, 5) Design revision, 6) Product trial, 7) Product revision, 8) Usage trial. After being carried out step by step, the validity test of the media of material experts is as many as 81% and media experts as many as 97% with the percentage results strongly agreeing to be used in the field (very feasible). Meanwhile, the assessment from students was 86.64% and Indonesian teachers were 96 with the category of suitable for use in the field.  This research produces teaching materials in the form of audiovisual (audio and video) based on Contextual Teaching and Learning on short story materials.

Social media has emerged as a transformative platform for youth skill development, particularly in diplomatic literacy. This qualitative study investigates how university students leverage social media to enhance their soft skills, focusing on communication, critical thinking, and cultural sensitivity. Through interviews and focus group discussions with 30 university students, the research explores the mechanisms by which digital platforms facilitate skill development. Findings reveal that social media provides unique opportunities for global interaction, information evaluation, and cross-cultural understanding. Students reported significant improvements in communication skills, critical thinking abilities, and cultural awareness through engaged social media use.

Learning Indonesian for Foreign Speakers (BIPA) is an important means to introduce Indonesian language and culture globally. Rapid digital transformation has brought innovation in BIPA teaching methods, especially through the use of digital media. This article discusses the use of digital media in BIPA learning and the challenges faced. The research method uses literature analysis of ten relevant scientific articles, focusing on digital media innovations such as the e-Tandem model, virtual learning spaces (Cave, Campfire, Watering Hole), and social media applications and special applications. The results of the study show that digital media supports interactive and collaborative learning, expands the reach of teaching, and overcomes geographical barriers. However, there are obstacles such as access to technology and digital skills of teachers. For sustainable effectiveness, the development of digital competency training for teachers is essential. Digital media in BIPA has the potential to promote Indonesian in the international arena and strengthen Indonesian cultural diplomacy.

This analysis explores the utilization and impact of various forms of figurative language in the script of the movie "Moana." The study delves into six types of figurative language: simile, metaphor, hyperbole, paradox, irony, and personification. The choice to focus on these six types is rooted in the writer's deep understanding of these specific forms, allowing for a more thorough and nuanced analysis. Through a meticulous examination of the script, it is revealed that personification and metaphor are the most prevalent, contributing significantly to the narrative depth and cultural richness of the film. The personification, in particular, enlivens it as a character and underscores its cultural significance in Polynesian lore. Additionally, metaphors and similes are instrumental in character descriptions and thematic elaboration, while hyperbole and irony inject humor and complexity into the storyline. Paradoxes are employed to provoke critical thinking about the story's underlying themes. Ultimately, this analysis underscores the indispensable role of figurative language in enriching the storytelling of "Moana" and enhancing its emotional resonance.

Impoliteness is defined as communicative behavior that is intended to cause offense, social disruption, or emotional harm. The description that occurs not only in social life but can found in the film, which used by the characters. Culpeper divided three functions of impoliteness there are affective, coercive, and entertaining. This research aims to analyze the functions of impoliteness which found in the movie Pearl Harbor.The method used to analyze and collecting data which found and contained in the Pearl Harbor movie through descriptive qualitative methods, using Spradley 1980 theory. This research used data collection from the dialogues between characters in the movie. The result of this analysis shows that the researcher found three functions of impoliteness proposed by Culpeper. Three functions of impoliteness were found in this movie with two functions having the same data, namely affective and coercive. Because of the war setting so that these two functions are the most suitable to use and researcher also found one function of entertaining. The conclusion of this research that based on the background of war, then in this movie it is very suitable to be researched using impoliteness. In war usually raises conflict and tension where it can lead to impoliteness. The more tension there is in the movie, the more impoliteness is used.