This research aims to determine the influence of workload variables, work stress and work motivation on work productivity among PT A B C. This sampling technique uses simple random sampling, with up to 100 respondents. The measurements in this questionnaire use an Ordinal scale. The data analysis technique in this research uses the IBM SPSS v22 software application with the path analysis method (path analysiss). The analysis used in this research includes validity test, reliability test, normality test, coefficient of determination test, t test and Sobel test. The results of this study show that workload has a direct negative and significant effect on work motivation, work stress has a direct negative and significant effect on work motivation, workload has a direct negative and significant effect on work productivity, work stress has a direct negative and significant effect on work productivity, motivation work has a direct positive effect on work productivity, workload has an indirect effect on work productivity through work motivation and work stress has an indirect effect on work productivity through work motivation.

The aim of this research is to significantly analyze the workload of banquet employees at UNP Hotel & Convention. The approach used in this research is descriptive qualitative. Interviews, observations and documentation were used for the data collection process. There were 6 respondents from UNP Hotel & Convention banquet employees. Data triangulation and interview reduction methods were used to analyze the data. The results of this research indicate that the workload of banquet employees is not optimal. It can be seen from the working conditions and the use of working time that have not been fully implemented properly according to the established Standard Operating Procedures. Companies can consider increasing the availability of banquet employees to create good performance.

Penelitian ini ditujukan untuk menguji pengaruh profitabilitas, ukuran perusahaan dan likuiditas terhadap nilai perusahaan melalui struktur modal sebagai variabel mediasi pada perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia. Penelitian ini dilakukan selama periode 2017-2021. Penentuan sampel penelitian menggunakan teknik purposive sampling. Berdasarkan kriteria yang telah ditetapkan, terdapat 43 perusahaan properti dan real estat yang digunakan sebagai sampel. Analisis data menggunakan analisis linear berganda serta diolah menggunakan aplikasi SPSS versi 25. Hasil yang diperoleh pada penelitian ini yaitu profitabilitas dan likuiditas berpengaruh negatif signifikan terhadap struktur modal sedangkan ukuran perusahaan berpengaruh positif signifikan terhadap struktur modal. Berdasarkan hasil uji kedua diketahui bahwa masing-masing profitabilitas, ukuran perusahaan dan likuiditas berpengaruh positif tidak signifikan terhadap nilai perusahaan, sedangkan struktur modal berpengaruh negative tidak signifikan terhadap nilai perusahaan. Dari hasil uji Sobel diketahui bahwa variabel struktur modal tidak mampu memediasi pengaruh profitabilitas, ukuran perusahaan dan likuiditas terhadap nilai perusahaan.

This research was condycted to (1) determine the description of Return On Asset (ROA), E arning Per Share (EPS), and the stock prices of cigarette companies listed on the Indonesia Stock Exchange, (2) determine the effect of Return On Asset (ROA) and Earning Per Share (EPS) partially on the stock prices of cigarette companies listed on the Indonesia Stock Exchange, (3) ) determine the effect of Return On Asset (ROA) and Earning Per Share (EPS) simultaneously on the stock prices of cigarette companies listed on the Indonesia Stock Exchange. The data used in this research were secondary data. The research population was five cigarette companies listed on the Indonesia Stock Exchange in 2015-2021 with the sampling technique used was purposive sampling. Quantitative research method with associative descriptive approach. Hypothesis testing was done through the t-test and f-test. The data analysis used multiple linear regression.
The results of data analysis showed that partially, the variables Return On Asset (ROA) and Earning Per Share (EPS) had a significant effect on stock prices. While simultaneously, the variables Return On Asset (ROA) and Earning Per Share (EPS) had a significant effect on stock prices. As much as 23,4% of the variance in the stock prices variable was explained by the independent variables, while 76,6% was influenced by other factors excluded from the research variables.

This study aims to analyze marketing strategies through experiential marketing carried out by the management of Osing Deles Cafe and Resto Banyuwangi in order to create customer loyalty, especially generation Z. This research is a qualitative research with a case study approach. The research technique was carried out by observing and interviewing predetermined informants. The results of the study show that the marketing strategy carried out by the Osing Deles cafe manager through experiential marketing can be said to have succeeded in creating consumer loyalty, especially the millennial generation. As for the experiential marketing strategy, the first is related to sense experience, namely by designing unique and attractive café interiors, fragrant rooms, tempting food aromas and the availability of live music by bringing in famous singers. The second relates to the feel experience, namely by providing friendly service to customers and providing promotions such as price discounts and purchases 2 get 1 free. The third relates to the think experience, namely by providing a variety of unique food and beverage menus so that consumers have many menu choices to choose from. ordered. The fourth is related to act experience, namely by designing rooms with traditional themes to introduce and preserve the culture of the archipelago, especially the Osing tribe so that young people also know about the rich culture that exists. The fifth relates to relate experience, namely by providing solutions to complaints that customers feel related to services and menus ordered and serving them well.

The problem that arises in the recruitment of freelance workers is the lack of careful recruitment planning, which results in failure to achieve company goals. In addition, it is common to find freelance workers who lack motivation or enthusiasm in carrying out their duties, thus hindering the achievement of the desired goals. The research method used is descriptive research and qualitative research. Collecting data by surveying research objects and direct interviews with several directors of wedding organizers in the city of Magelang. Recruitment and selection strategies for freelance workers in the field of wedding organizer services in Magelang City need to be carried out carefully to obtain a workforce that fits the company's needs. In this discussion, we have identified several strategies that can be implemented, including building networks with related parties, creating clear job descriptions and qualifications, using online recruitment platforms, adopting selection tests and interviews, and verifying references and work experience. Overall, the strategy of recruiting and selecting freelance workers in the field of wedding organizer services in the City of Magelang is very important to ensure companies can obtain a quality workforce that suits their needs. By implementing the strategies that have been discussed, companies can build a team of freelance workers who are reliable, creative and able to provide the best service to clients.

Shopee menjadi salah satu marketplace pilihan masyarakat Indonesia dalam berbelanja online untuk memenuhi kebutuhan esensial sehari-hari, salah-satunya yakni pemenuhan kebutuhan sandang. Fenomena ini menimbulkan terciptanya banyak pelaku bisnis memanfaatkan marketplace Shopee untuk menjual produk fashion dengan memberikan kelebihan dari produk yang ditawarkan. Riset ini bertujuan untuk mendiskripsikan pengaruh OCR & rating terhadap purchase intention barang fashion di marketplace Shopee. Jenis penelitian berupa penelitian kuantitatif, pengambilan sampel menggunakan metode non probability sampling, dan mendapatkan sampel berjumlah 96 responden. Populasi penelitian yang diambil yakni Mahasiswa Fakultas Ekonomika & Bisnis Universitas Negeri Surabaya. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil dari penelitian didapatkan variabel OCR & rating berpengaruh terhadap variabel purchase intention baik secara parsial maupun simultan. Koefisien determinasi menunjukkan 2 variabel independen memberikan sumbangan sebesar 69,1 % serta sisanya 30,9 % dipengaruhi variabel lain.

This research animed to: (1) determine the description of Profitability aand Capital Structure, (2) analyze the effect of Capital Structure on Profitability either partially or simultaneously.
The type of research used was quantitative research with an associative approach. The research population was the Cement Sub Sector companies listed on the Indonesia Stock Exchange. The sample used were the financial statements of  Cement Sub Sector companies for the period 2013-2022, using a purposive sampling method. Data were analyzed using multiple linear regression analysis, descriptive methods and inferential statistics. Hypothesis testing was done through the t test and F test.
The descriptive analysis revealed that : 1) ROE earns an average of 9,9363% of total capital, 2) DAR shows that every Rp. 1 liability can be fulfilled with Rp. 34,5820 total assets, 3) DER shows that every Rp. 1 liability can be fulfilled with Rp. 73,4167 total equity. The results of the t test statistic showed that partially,  the DAR variable had a negative and significant effect on ROE, then the DER variable had a positive and significant effect on ROE. The results of the F test statistic showed that simultaneously, all independent variables had a significant effect on ROE. The determination analysis revealed that the two independent variables were able to explain the variation in ROE of  Cement Sub Sector companies of 59,6%.

Instagram adalah sebagai tempat untuk membagi foto dengan cara mengunggahnya agar dapat dilihat oleh banyak orang. Dengan demikian komunikasi antar sesama pengguna Instagram dapat terjalin dengan memberikan tanda suka dan juga memberi komentar terhadap foto yang telah diunggah oleh pengguna lainnya. Pengikut juga menjadi salah satu hal terpenting, dimana jumlah seperti berbanding lurus dengan tingkat kebagusan dan kepopuleran foto tersebut. Hal itu sangat berpengaruh dalam Rencana Pemasaran di media sosial Instagram. Akun Instagram bernama @aryaduta_hotels berdiri sejak tahun 2013. akun ini adalah sebuah akun yang memanfaatkan Instagram sebagai media promosi hotel. Dari hasil penelitian dapat dikatakan bahwa pemanfaatan Instagramoleh akun @aryaduta_hotelsyang dipilih sebagai media promosi Pelayanan di Hotel Aryaduta Suites Semanggi . hal ini terbukti dari hasil penelitian dengan pemilik akun dan 2 orang perwakilan hotel yang menjadi mitra @aryaduta_hotels. banyak fitur yang dapat dimanfaatkan dalam akun instagram , mulai dari pemanfaatan foto , feed , story , status , viewer , hastag , dapat diperluas untuk promosi pelayanan hotel yang dilakukan dengan memaksimalkan pemanfaatan fitur dan Strategi Pemasaran media yang tersedia dalam aplikasi instagram .

ABSTRAK
                Metode yang dilakukan yaitu kualitatif dan diukur melalui pendekatan kuantitatif. Populasi yang digunakan yaitu data persediaan bahan baku pada objek yang diteliti dari tahun 2018-2020. Teknik pengumpulan data yang dilakukan yaitu interview dan informasi mengenai kepustakaan. Dan teknik analisis yang digunakan yaitu dengan menggunakan regresi linier berganda. Hasil perhitungan analisis regresi linier berganda bahwa intercept dan konstanta tanpa adanya pengaruh dari persediaan bahan baku pada usaha Sentana Brownies Meleleh Cieunteung yaitu sebesar 310357,498. Artinya bahwa apabila seluruh variabel bebas dianggap konstan maka kelancaran proses produksi pada usaha Sentana Brownies Meleleh Cieunteung akan bersifat positif.
Nilai koefisien variabel bebas menunjukan nilai positif, artinya setiap persediaan bahan baku pada usaha Sentana Brownies Meleleh Cieunteung mengalami kenaikan sebesar 1% maka kelancaran proses produksi pada usaha Sentana Brownies Meleleh Cieunteung akan mengalami kenaikan sebesar 0,624 atau sebesar 62,4%. Nilai koefisien variabel bebas bernilai positif artinya menunjukkan hubungan positif antara persediaan bahan baku pada usaha Sentana Brownies Meleleh Cieunteung dengan kelancaran proses produksi pada usaha Sentana Brownies Meleleh Cieunteung. Maka dari itu, semakin tinggi nilai bahan baku maka akan tinggi juga nilai kelancaran proses produksi pada Usaha Sentana Brownies Meleleh Cieunteung. Pada nilai standar error nya sebesar 0,131 atau sebesar 13,1%. Simpulan dari penelitian ini adalah ada pengaruh signifikan antara pengendalian bahan baku terhadap kelancaran proses produksi pada pada usaha Sentana Brownies Meleleh Cieunteung.
Kata kunci: Pengendalian, Persediaan Bahan Baku, Kelancaran, Proses Produksi