With the increasing number of business players in the coffee shop industry, brand image has become a crucial element in shaping customer perception and loyalty. This study aims to analyze the contribution of digital promotion and human resource quality in shaping the brand image of Kopi Titik Koma in Surabaya. Employing a quantitative approach, the research collected data through a survey involving a total of 60 respondents. The data were analyzed using multiple linear regression with SPSS 25. The findings indicate that both variables have a positive and significant influence on brand image, both partially and simultaneously. The regression model obtained is Y = 2.909 + 0.286X1 + 0.538X2 + e, indicating that the quality of human resources contributes more substantially (0.538) compared to digital promotion (0.286). These results highlight the strategic importance of digital efforts and human resource development in enhancing brand image. Future studies are recommended to focus on more specific geographical areas to gain deeper insights.

Lakosa Coffee is one of the coffee shops in Pekanbaru. Lakosa Coffee must be able to maintain and increase the number of consumers because it affects the company's profit. This study aims to determine and explain the influence of lifestyle (X1) and location (X2) on purchasing decisions (Y). This research method is a quantitative method. Based on the results of the partial analysis, lifestyle has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. Then, partially, location has a positive effect on purchasing decisions for Lakosa Coffee Pekanbaru. And the F test shows that there is a simultaneous relationship between variables X and Y because the F count value> F table. The R Square result is 0.595, this value shows that 59.5% of lifestyle and location have an influence on purchasing decisions for Lakosa Coffee Pekanbaru, where the remaining 40.5% are influenced by variables not used in this study.

The primary measure of Bank Syariah Indonesia's success in its mission to compete on a worldwide scale is the company's performance.  Credibility and public curiosity are piqued by good performance.  Customers are more likely to have faith in a bank with a high Return On Assets (ROA), which measures how profitable the institution is.  In order to determine what factors affect ROA, this research will look at the following ratios: Capital Adequacy Ratio (CAR), Operating Expenses to Operating Income (BOPO), Non-Performing Financing (NPF), and Financing to Deposit Ratio (FDR).  This study makes use of secondary data culled from Bank Syariah Indonesia's quarterly financial reports covering the years 2018–2023.  Multiple liear regression was used to carry out the study.  According to the findings, ROA is considerably impacted by CAR, BOPO, NPF, and FDR all at once.  Partially, however, CAR and FDR do not affect ROA much, although BOPO and NPF do.  

The purpose of this research is to determine the influence of leadership style and organizational culture on employee performance to improve employee performance at PT Bank BTN (Persero) Kuningan Branch Office, South Jakarta, partially and simultaneously. The method used is a quantitative method with a causal associative approach. The population in this study were employees of PT Bank BTN (Persero) Kuningan Branch Office, South Jakarta, with a sample of 50 respondents, data collection techniques using interviews and questionnaires. Data analysis uses validity tests, reliability tests, classical assumption tests, linear regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing using SPSS version 25. The results of this research are that the influence of leadership style partially has a positive and significant effect on Employee Performance with regression equation Y = 14.689+0.667 (X1), the correlation coefficient is 0.765, meaning that the two variables have a low relationship with a coefficient of determination of 0.584 and the hypothesis test obtained tcount > ttable or (3.270 > 2.011) so H01 is rejected and Ha1 is accepted. Organizational culture partially has a positive and significant effect on employee performance with the regression equation Y = 12.187+1.299 (X2) with a correlation coefficient of 0.755, meaning that the two variables have a low relationship with a coefficient of determination of 0.570 and the hypothesis test obtained is tcount > ttable or (3.675 > 2.011) then H02 is rejected and Ha2 is accepted. The influence of leadership style and organizational culture simultaneously has a positive and significant effect on employee performance with the multiple linear regression equation Y = 10.889 + 0.387 (X1) + 0.633 (X2). The correlation coefficient value obtained was 0.755, meaning that the independent variable and the dependent variable had a moderate relationship with a coefficient of determination of 63.2% while the remaining 36.8% was influenced by other factors not examined in this research. Hypothesis testing obtained a value of Fcount> Ftable or (40.443 > 3.20), thus Ho3 was rejected and Ha3 was accepted.

This study aims to analyze the implementation of Environmental, Social, and Governance (ESG) principles by PT Aneka Tambang Tbk (ANTAM) and their impact on the company's value. The research is motivated by the growing demand for businesses to operate in a sustainable and responsible manner. A qualitative descriptive method was employed, using secondary data from sustainability reports, official publications, and relevant articles. The findings indicate that ANTAM actively applies ESG principles through the formation of a dedicated ESG team, transparent reporting, and comprehensive risk management. A concrete example is the PEPELING Cisangku program, which integrates environmental conservation with community empowerment. The effective implementation of ESG has strengthened investor trust, as reflected in ANTAM’s significant net profit and state contributions in 2023. The implications of this study underscore the importance of ESG integration as a long-term strategy to enhance competitiveness and generate sustainable value for stakeholders.

Internal access abuse is a form of fraud that can significantly harm a company, both financially and reputationally. Therefore, it is essential for companies to implement effective preventive measures to protect the integrity of their information systems and assets. This article discusses various strategies that can be applied to prevent fraud, including the implementation of strong internal controls, segregation of duties, and strict access controls. Additionally, features such as audit trails, clear security policies, and the use of advanced security technologies are key elements in detecting and preventing access abuse. Building a culture of ethics and transparency within the company, as well as providing ongoing education and training to employees, is also crucial for raising awareness of fraud risks. Conducting regular audits and risk assessments can help companies identify potential weaknesses in their internal control systems. By adopting a comprehensive and integrated approach, companies can protect their assets, maintain operational integrity, and build trust among employees and stakeholders, ultimately contributing to the long-term success of the organization

This study aims to analyze the human resource development (HRD) strategies implemented at Myttens Petcare Veterinary Clinic and evaluate their impact on staff competency improvement. This research employs a qualitative method using a case study approach. Data were collected through in-depth interviews, direct observation, and documentation. Informants included the clinic owner and staff from the receptionist, paramedic, and groomer divisions. The findings show that the HRD strategies included internal and external training, periodic evaluations, daily briefings, and peer discussions. These strategies positively influenced staff competence, self-confidence, and collaboration. Performance evaluations showed an average score of 4.36, indicating a “good” category. These findings support the HRD theories by Hasibuan, Mathis & Jackson, and Handoko. The study recommends a participatory, adaptive HRD model grounded in a family-oriented work culture, which may be adopted by other veterinary clinics to improve service quality..

This research aims to examine the role of Human Capital Management (HCM) in the development of human resources at PT. Enjiniring Pilar Cakrawala. The study is motivated by the critical importance of human capital—including employees’ knowledge, skills, and experience—as a strategic asset for companies navigating the increasingly competitive and complex engineering and construction sectors. A qualitative approach with a case study method was adopted, utilizing data gathered through in-depth interviews, participant observation, and documentation review. The findings reveal that HCM practices at PT. Enjiniring Pilar Cakrawala include technical and soft skills training, support for further education and professional certification, performance evaluation based on Key Performance Indicators (KPI), as well as structured career planning and succession programs. Elements such as employee knowledge, skills, experience, and HR development initiatives are shown to significantly enhance employee competencies, motivation, and productivity. Moreover, the company’s efforts to promote work-life balance and career advancement contribute positively to employee loyalty and retention. Overall, the study highlights that a well-structured and sustainable Human Capital Management strategy is essential for fostering effective human resource development and for maintaining the company’s competitiveness and long-term growth in the engineering consulting industry.

This study aims to examine the implementation of digital marketing strategies that can increase the competitiveness of salt products from MSMEs in Indonesia. The method used is descriptive qualitative with a case study approach on one of the MSME salt actors in the coastal area. Data were collected through observation, interviews, and documentation of digital promotional activities carried out by business actors. The results of the study indicate that the use of social media, marketplaces, and SEO techniques can increase product visibility and sales. In addition, obstacles were found in the form of limited digital literacy and price competition. This study suggests the importance of digital marketing training and mentoring so that MSMEs can develop sustainably in the digital era.

This article discusses the synergy between the Corporate Social Responsibility (CSR) program of PT Astra International Tbk and environmental sustainability efforts through the Astra Green Company (AGC) program. PT Astra International Tbk, as the largest automotive company in Southeast Asia, demonstrates a strong commitment to environmental preservation through various initiatives, such as biodiversity conservation, energy efficiency, and waste reduction. This study employs a qualitative approach through literature review to analyze the contribution of AGC to environmental sustainability. The results show that programs such as Astra for a Green Indonesia and Pranaraksa have had a positive impact on the environment and increased public awareness of the importance of conservation. These initiatives not only strengthen the company’s image but also contribute to the achievement of the Sustainable Development Goals (SDGs). This article provides an important contribution to enriching the understanding of CSR’s role in supporting environmental sustainability and can serve as an inspirational model for other companies in Indonesia.