This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.

Home industry is a business unit on a small scale engaged in certain industrial fields. Even thought it is a small business unit, a development strategy is needed so that the business can run well and survive amidst the motivations of other businesses. The innovation needs to be supported by good financial management so that the innovations created by home industry owners can be realized. It is necessary to have human resources who are literate about today’s technology. This technology is not only used for marketing but also a means to seek various innovations business product.

This research aims to determine the simultaneous and partial influence of leadership style and work discipline on employee performance. This type of quantitative research, this research uses primary and secondary data. The research sample consisted of 35 employees of SMPK Mardi Wiyata Kediri using saturated sampling techniques. The analysis techniques used were validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, and test the coefficient of determination (R2) using the SPSS version 25 program.The research results show that the t test results of the Leadership Style variable (X1) have a partially significant effect on Employee Performance by getting a sig value. 0.001 < 0.05 and the Work Discipline variable (X2) has a partially significant effect on Employee Performance with a sig. 0.004 < 0.05. Meanwhile, the results of the F test show that Leadership Style (X1) and Work Discipline (X2) have a significant simultaneous effect on Employee Performance at SMPK Mardi Wiyata Kediri with a sig. 0.000 < 0.05. In this research, it is also known that the coefficient of determination (R2) Adjusted R square variable Leadership Style and Work Discipline has an influence of 60.5% in influencing employee performance, while the remaining 39.3% is influenced by other variables not discussed in this research.

This study aims to analyze the effect of capital structure and net profit margin on company value in transportation and logistics sub-sector companies with a sample of 21 companies listed on the Indonesian stock exchange using the purposive sampling method and based on the 2018-2021 sampling criteria. Based on the results of statistical analysis, it can be concluded that capital structure has a significant effect on the firm value of the transportation and logistics sector studied. this is proven by using the t test with a significant value of 0.003 > 0.05 and tcount 3.040 > ttable 1.989. so it can be concluded that capital structure has a significant effect on value based on statistical analysis it can be concluded that the net profit margin has no effect on the value of the companies in the transportation and logistics sector being studied. this is proven by using the t test with a significant value of 0.205 > 0.10 and tcount 1.277 < ttable 1.989. conclude that net profit margin has no effect on company value. it can be concluded that capital structure and net profit margin have a significant effect on company value in transportation and logistics sector companies listed on the Indonesia Stock Exchange in 2018-2021, with Fcount is 5.272 > Ftable 3, 11 significant value of 0.007 is smaller than the targeted significant level of 0.05. R Square of 0.115. This means that there is a contribution of 11.5% from the independent variables, namely capital structure (X1) and net profit margin (X2) to firm value (Y). While the remaining 88.5% is contributed or influenced by other variables.
 
 

Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.

This study aims to determine whether there is an Effect of Transformational Leadership Style and Work Discipline on Employee Performance of PT Sumber Alfaria Trijaya Tbk. in Makassar City. To find out and analyze which variable is the dominant influence on employee performance at PT Sumber Alfaria Trijaya Tbk. In Makassar City. This type of research uses quantitative, the data analysis technique used in this research is multiple linear regression analysis using SPSS 22 for windows. That the significance value is 0.000 <0.05. That simultaneously leadership style and work discipline have a significant positive effect on employee performance. The results of this study are in accordance with the theory of Budi Setiyawan and Waridin (2006) that discipline is in an ideal state in supporting and carrying out tasks according to the rules in order to support work optimization. One of the conditions for discipline to grow in the work environment is the complete division of labor to the lowest employee or officer, so that people know consciously what their duties are, how to do it, when the work starts and finishes, as arranged in advance and understand who is responsible for the results of the work.

The influence of several consumer behaviors that prefer to carry out online shopping transactions is the main study from the results of interviews from several convection industry businesses conducted in the Soreang area to find out what consumers are more interested in regarding their attitudes and shopping methods and what they are more interested in when making purchases. In the current era, the progress of the times and the development of technology influence consumer behavior to fulfill their needs so that it is more comfortable and easier to do, and find out several responses from the results of interview surveys at 25 convections in the afternoon area, what influences the production of goods produced and income for convection itself

The development of the business world and increasingly rapid economic developments encourage business competitors to improve company performance. The establishment of a company must have clear goals. To achieve the company's goal of making a profit, various strong supporting factors are needed, one of which is good funding management. Determining the optimal level of capital structure is a funding decision in achieving company goals. This research aims to determine the partial and simultaneous influence between Return On Assets, Return On Equity and Net Profit Margin on Profit Growth in Cigarette Companies Listed on the Indonesian Stock Exchange for the 2019-2021 Period.This research is descriptive research with a quantitative approach. The data source used is a secondary data source originating from the Indonesian Stock Exchange website. The sampling technique in this research used the purposive sampling method. The research results show that the Return On Asset variable has no influence on Profit Growth in Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021, then the Return On Equity variable has no influence on Profit Growth in Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021 , then the Net Profit Margin variable has no influence on Cigarette Companies listed on the Indonesia Stock Exchange 2019-2021, and Return On Assets, Return On Equity, and Net Profit Margin simultaneously have an influence on Profit Growth in Cigarette Companies listed on the Stock Exchange Indonesia 2019-2021.

This study discusses the relationship between leadership style and the quality of teamwork in companies. This study uses literature review analysis to examine the concept of leadership style which includes authoritarian, democratic, and independent styles, as well as the concept of quality teamwork (TWQ). The results of this study show that the right leadership style and good relationship between leaders and employees can affect the quality of teamwork significantly. Effective communication and collaboration between team members are the most important factors in improving the quality of teamwork. Therefore, Companies are encouraged to pay attention to the leadership style of a leader and improve and teamwork to achieve goals and improve overall employee performance.

This study aims to determine the effect of human resource competency and information technology utilization on the quality of regional property reports (a case study at the Office of Communication, Informatics, and Statistics of West Sumatra Province). The method used in this study is quantitative, using primary data in the form of a questionnaire. In analyzing the data using SPSS 25 software, the sampling method used was purposive sampling of 52 ASN respondents from the Office of Communication, Informatics, and Statistics of West Sumatra Province. The analysis technique used is multiple linear regression. Based on the research results obtained, it shows that the competence of human resources and the use of information technology affect the quality of regional property reports at the Office of Communication, Informatics, and Statistics of West Sumatra Province..