The number of foods that are developing in the food sales industry. So that new innovations are needed both in terms of taste and packaging. Usually most people will eat dessert at the end of their meal. However, not infrequently many of us want to eat dessert eaten in our spare time or as we know when snacking. By using thinwall in various sizes, the author makes dessert food, namely cheesecake using thinwall to facilitate sales and consumption because the portion is right, meaning the portion is not excessive or not lacking at all. So in this writing this time we get to know the innovation of cheesecake snacks and how to make them which can be snacks in your spare time or become a sales idea for readers. The research method used is the literature review method and the method of opening a business. The literature review method itself comes from previous journals or books obtained by the author.

The intense competition in the fashion industry drives brands to seek more effective and efficient marketing strategies. One increasingly adopted approach is affiliate marketing. This study aims to analyze the effectiveness of affiliate marketing strategies in increasing fashion product sales for the JINISO brand. The research uses a descriptive qualitative method with a case study approach on the JINISO brand, supported by secondary data such as sales reports, digital promotion activities, and affiliate performance. The results indicate that affiliate marketing significantly improves JINISO’s product sales. By leveraging a wide network of affiliates—including influencers, bloggers, and digital marketers JINISO successfully reaches a broader audience through personalized and credible promotions. This strategy also demonstrates highcost efficiency, as it is performance-based, meaning commissions are only paid when a sale occurs. Additionally, the data-driven approach enables the company to evaluate campaign effectiveness regularly and adjust it based on market preferences. Affiliate marketing is a marketing strategy that leverages consumer trust in affiliates while offering flexibility in budget management. Future recommendations include expanding the affiliate network, enhancing the quality of promotional content, and innovating the affiliate program to remain attractive and competitive amidst the dynamic fashion industry landscape.
 
 

This research aims to examine the role of consumer trust in mediating the influence of customer satisfaction and brand image on repurchase intention among Indomaret Kembarang Larang consumers in Tangerang. The method used is descriptive quantitative using a questionnaire. The analysis technique used in this research is Path Analysis. Sampling in this study used a purposive sampling technique with a sample size of 99 consumers. Data was collected through a questionnaire with an interval scale which was processed using Microsoft Excel 2013 and SmartPLS version 4.1.0.2 software. The results of this research indicate that the customer satisfaction variable has a positive and significant effect on repurchase intention. The brand image variable does not have a significant effect on repurchase intention. The consumer trust variable has a positive and significant effect. The customer satisfaction variable has a positive and significant effect on consumer trust. The brand image variable has a positive and significant effect on consumer trust. The consumer trust variable is able to mediate the customer satisfaction and brand image variables on repurchase intention.

This study aims to determine the effect of brand image, electronic word of mouth, and promotions on purchasing decisions. The data source used in this research is primary data collected through the distribution of questionnaires. The population of this study consists of TikTok Shop users in South Jakarta. The sampling technique used is nonprobability sampling, with a purposive sampling method based on Lemeshow's formula, resulting in a sample size of 98 respondents. The analytical tool used is SPSS version 29. The findings of this study indicate that brand image, electronic word of mouth, and promotions have a significant effect on Purchasing Decisions.

GS (Gelora Sinar) brand batteries are one of the superior products in the vehicle battery industry in Indonesia. Known for its high quality and durability, GS batteries have become the main choice for motor vehicle users. This product is designed with the latest technology that supports optimal performance and energy efficiency. In addition, GS is committed to sustainable practices by implementing a used battery recycling program, which aims to reduce the environmental impact of hazardous waste. In facing intense competition in the market, GS is also active in conducting outreach and education to consumers regarding the importance of battery maintenance and waste management. With a strong reputation and continuous innovation, GS batteries continue to adapt to market needs, making it one of the leading brands in the battery industry in Indonesia.

This study focuses on the implementation of digital marketing strategies at GoPool Billiard & Café to enhance business appeal and leverage digital platforms, particularly social media, as the primary means of promotion. In an era of rapid digital growth, social media has become an effective tool for reaching a wider audience of potential customers and building strong relationships with them. The methods used in this research include interviews and documentation to obtain in-depth information and record the process of implementing digital marketing strategies. The results of the study indicate that utilizing social media platforms like Instagram and TikTok can increase customer interaction, expand audience reach, and strengthen the brand identity of GoPool Billiard & Café. This strategy has proven effective in attracting new customers while retaining the loyalty of existing ones through creative, informative, and consistent content.

.This research discusses the Influence of Teamwork and Communication on Employee Performance. This research discusses Teamwork and Communication on employee performance at PT Buana Armada Jaya. The research aims to explain the influence of teamwork and communication on employee performance at PT Buana Armada Jaya. The sample for this research is employees who work at PT Buana Armada Jaya, numbering 40 employees. The analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression. The results of the research are (1) Teamwork has a significant effect on the performance of PT Buana Armada Jaya employees. The results of this research prove that, if teamwork is good, employee performance will be better, because without good teamwork, it is difficult for companies to achieve optimal results. (2) Communication has a significant effect on the performance of PT Buana Armada Jaya employees. (3) Overall Simultaneous Teamwork and communication have a significant effect on the performance of PT Buana Armada Jaya employees.

This study evaluates the financial performance of PT. Garuda Indonesia (Persero) Tbk from 2019 to 2023 by analyzing cash flow statements. It employs a descriptive research design with a quantitative approach, utilizing eight cash flow ratios: Operating Cash Flow (AKO), Fund Flow Coverage (CAD), Cash to Interest Coverage (CKB), Cash to Current Liabilities Coverage (CKHL), Capital Expenditure (PM), Total Debt (TH), Cash Flow Adequacy (KAK), and Free Net Cash Flow (AKBB). The analysis reveals that only the Cash to Interest Coverage (CKB) ratio meets the efficiency standard, while the remaining seven ratios consistently fall below it. Consequently, the financial performance of PT. Garuda Indonesia (Persero) Tbk during this period is concluded to be poor.
 

This research aims to explain the direct effect of talent management on employee retention and perceived organizational support and indirect effect of talent management on employee retention through perceived organizational support. Theory referred in this study is Social Exchange Theory. The sample in the study was 73 employees determined by purposive sampling (saturated sample). The data collected by interview and questionnaires. Technoque of analysis used in this study was Path Analysis. The findings show that talent management has a positive and significant effect on employee retention and perceived organizational support, perceived organizational support has a positive and significant effect on employee retention and talent management has an indirect effect on employee retention through perceived organizational support. The implication of this study is the leader of Montigo Resort Seminyak-Bali supposed to improve talent management and increase organization support to improve the retention of employees.

This study analyzes the effect of Leverage (Debt to Asset Ratio/DAR), Liquidity (Current Ratio/CR), and Sales Growth on Financial Distress, with Firm Size as a control variable. Financial distress is proxied by a Negative Net Income within one year. The object of this study is manufacturing companies in the miscellaneous industry subsector listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period. The sample consists of 42 companies, with a total of 168 observations, selected using the purposive sampling method. The data used is secondary data from company financial statements, analyzed using panel data regression with the EViews application, and tested using logistic regression. The results show that Leverage (DAR) has no significant effect on Financial Distress, while Liquidity (CR) and Sales Growth have a negative and significant effect on Financial Distress. Additionally, the control variable, Firm Size, also shows a negative effect on Financial Distress. This study is expected to serve as a consideration for company management in managing debt and formulating sales growth strategies to minimize the risk of financial distress. For investors and creditors, the findings of this study can be used as a reference in evaluating a company's financial condition before making funding and investment decisions.