This study analyzes the effect of Leverage (Debt to Asset Ratio/DAR), Liquidity (Current Ratio/CR), and Sales Growth on Financial Distress, with Firm Size as a control variable. Financial distress is proxied by a Negative Net Income within one year. The object of this study is manufacturing companies in the miscellaneous industry subsector listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period. The sample consists of 42 companies, with a total of 168 observations, selected using the purposive sampling method. The data used is secondary data from company financial statements, analyzed using panel data regression with the EViews application, and tested using logistic regression. The results show that Leverage (DAR) has no significant effect on Financial Distress, while Liquidity (CR) and Sales Growth have a negative and significant effect on Financial Distress. Additionally, the control variable, Firm Size, also shows a negative effect on Financial Distress. This study is expected to serve as a consideration for company management in managing debt and formulating sales growth strategies to minimize the risk of financial distress. For investors and creditors, the findings of this study can be used as a reference in evaluating a company's financial condition before making funding and investment decisions.

This research aims to examine the role of consumer trust in mediating the influence of customer satisfaction and brand image on repurchase intention among Indomaret Kembarang Larang consumers in Tangerang. The method used is descriptive quantitative using a questionnaire. The analysis technique used in this research is Path Analysis. Sampling in this study used a purposive sampling technique with a sample size of 99 consumers. Data was collected through a questionnaire with an interval scale which was processed using Microsoft Excel 2013 and SmartPLS version 4.1.0.2 software. The results of this research indicate that the customer satisfaction variable has a positive and significant effect on repurchase intention. The brand image variable does not have a significant effect on repurchase intention. The consumer trust variable has a positive and significant effect. The customer satisfaction variable has a positive and significant effect on consumer trust. The brand image variable has a positive and significant effect on consumer trust. The consumer trust variable is able to mediate the customer satisfaction and brand image variables on repurchase intention.

This study aims to determine the effect of brand image, electronic word of mouth, and promotions on purchasing decisions. The data source used in this research is primary data collected through the distribution of questionnaires. The population of this study consists of TikTok Shop users in South Jakarta. The sampling technique used is nonprobability sampling, with a purposive sampling method based on Lemeshow's formula, resulting in a sample size of 98 respondents. The analytical tool used is SPSS version 29. The findings of this study indicate that brand image, electronic word of mouth, and promotions have a significant effect on Purchasing Decisions.

GS (Gelora Sinar) brand batteries are one of the superior products in the vehicle battery industry in Indonesia. Known for its high quality and durability, GS batteries have become the main choice for motor vehicle users. This product is designed with the latest technology that supports optimal performance and energy efficiency. In addition, GS is committed to sustainable practices by implementing a used battery recycling program, which aims to reduce the environmental impact of hazardous waste. In facing intense competition in the market, GS is also active in conducting outreach and education to consumers regarding the importance of battery maintenance and waste management. With a strong reputation and continuous innovation, GS batteries continue to adapt to market needs, making it one of the leading brands in the battery industry in Indonesia.

ANDI FIRMANSYAH, NPM : 1902011093, “The Influence of Solid, Safe, Speed, Smart, Innovation (S4I) Corporate Culture and Leadership Style on the Work Spirit of Integrated Slab Yard Department Employees at PT. Krakatau Argo Logistics” thesis Management Study Program Faculty of Economics and Business Al-Khairiyah University under the guidance of Muyasaroh, S.E., Sy., M.E and M. Fulaisum Firdaus, S.E., M.M. 1). How does corporate culture (S4I) influence the work spirit of Integrated Slab Yard Department employees at PT. Krakatau Argo Logistics? 2) How does leadership style influence the work spirit of Integrated Slab Yard Department employees at PT. Krakatau Argo Logistics? 3) How does corporate culture (S4I) and leadership style influence the work spirit of Integrated Slab Yard Department employees at PT. Krakatau Argo Logistics?. This aims to determine the Influence of Solid, Safe, Speed, Smart, Innovation (S4I) Corporate Culture and Leadership Style on Employee Work Spirit in the Integrated Slab Yard Department at PT. Krakatau Argo Logistics, this study uses quantitative data by distributing questionnaires to respondents, namely Employees of PT. Krakatau Argo Logistics with a population study of 66 samples 66 with saturated sampling techniques. The reliability testing technique uses the Cronbach Alpha technique with hypothesis testing using the Person Product Moment correlation at a significant level of a = 5%. Based on data processing from SPSS version 25, the results of the analysis on the coefficient show that the r2 value is 0.621 and is stated in the strong category. The formula for the determination coefficient KD = r2 x 100% so that the determination coefficient value KD = 0.6212 X 100% = 38.5%. So it can be concluded that the variables X1 (Corporate Culture) and X2 (Leadership Style) and Y (Employee Work Spirit) have a relationship of 38.5 or rounded up to 38.5%.

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy but still face numerous challenges in enhancing their competitiveness in the digital era. Digital marketing serves as a key strategy in expanding market reach and improving promotional efficiency. This study aims to explore the role of digital marketing in supporting MSME growth through a case study of the Merdeka Belajar Kampus Merdeka (MBKM) program implemented in Sukamaju Village, Majalaya District, Bandung Regency. This research employs a qualitative approach, utilizing observations and interviews with MSME actors who participated in digital marketing training. The activities included socialization, seminars, and direct mentoring on utilizing social media, marketplaces, and engaging promotional content creation. The findings reveal that the digital marketing training program positively impacted the understanding and skills of MSME actors in leveraging digital technology. A total of 27 seminar participants expressed high interest in implementing digital marketing strategies in their businesses. Additionally, direct mentoring helped MSME actors formulate more effective promotional strategies.

The purpose of this study: (1) To test and analyze the effect of price perceptions on customer satisfaction of BRT Trans Jateng. (2) Testing and analyzing service quality on BRT Trans Jateng customer satisfaction. The subjects of this study were Trans Jateng BRT (Bus Rapid Transit) consumers in 2023. This study used a quantitative approach with data collection methods using a questionnaire. The population in this study is unknown. This study used a random sampling method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results showed that (1) Price perception has a positive effect on customer satisfaction for BRT Trans Central Java. (2) Service quality has a positive effect on BRT Trans Jateng customer satisfaction.

Key chains are popular merchandise items with significant potential in the world of entrepreneurship. This product serves not only as an accessory but also as a promotional tool and brand identity. This study examines innovations in key chain design and materials, along with entrepreneurial strategies that young entrepreneurs can use to enhance their competitiveness in the market. With a creative approach and the application of technologies like laser cutting, 3D printing, and eco-friendly materials, key chains can be transformed into more appealing and value-added products. Furthermore, digital marketing strategies, collaborations with local brands, and the implementation of personalization can boost the appeal and sales of this product. The study's findings suggest that combining product innovation with effective business strategies can aid young entrepreneurs in building sustainable and competitive businesses opportunities.
 

This study evaluates the financial performance of PT. Garuda Indonesia (Persero) Tbk from 2019 to 2023 by analyzing cash flow statements. It employs a descriptive research design with a quantitative approach, utilizing eight cash flow ratios: Operating Cash Flow (AKO), Fund Flow Coverage (CAD), Cash to Interest Coverage (CKB), Cash to Current Liabilities Coverage (CKHL), Capital Expenditure (PM), Total Debt (TH), Cash Flow Adequacy (KAK), and Free Net Cash Flow (AKBB). The analysis reveals that only the Cash to Interest Coverage (CKB) ratio meets the efficiency standard, while the remaining seven ratios consistently fall below it. Consequently, the financial performance of PT. Garuda Indonesia (Persero) Tbk during this period is concluded to be poor.
 

This research aims to explain the direct effect of talent management on employee retention and perceived organizational support and indirect effect of talent management on employee retention through perceived organizational support. Theory referred in this study is Social Exchange Theory. The sample in the study was 73 employees determined by purposive sampling (saturated sample). The data collected by interview and questionnaires. Technoque of analysis used in this study was Path Analysis. The findings show that talent management has a positive and significant effect on employee retention and perceived organizational support, perceived organizational support has a positive and significant effect on employee retention and talent management has an indirect effect on employee retention through perceived organizational support. The implication of this study is the leader of Montigo Resort Seminyak-Bali supposed to improve talent management and increase organization support to improve the retention of employees.