The rapid development of the current digitalization era has encouraged an increase in e-commerce users  in Indonesia. This phenomenon also triggers impulse buying behavior  for consumers, especially for Shopee consumers. However, there are inconsistencies in the results of one study related  to the influence of hedonic shopping motivation and shopping lifestyle on impulse buying, so further analysis is needed by considering the role  of sales promotion as a moderation variable. The purpose of the study was to determine whether hedonic behavior had a significant impact on impulse purchases of shopee consumers in Denpasar. (2) To determine whether the shopping lifestyle has an impact on impulse purchases, especially shopee consumers in Denpasar. (3) To determine whether the promotion of consumer behavior moderates the relationship between hedonistic motivation and impulse purchases of shopee consumers in Denpasar City. (4) To determine whether sales promotion moderates the relationship between impulse purchases and shopping made by shopee consumers in Denpasar. This study uses a quantitative approach method using non-probability sampling techniques. The data analysis techniques used were multiple regression analysis and classical assumption tests. The results and conclusions resulting from this study show that: (1) Hedonic motivation to buy has a positive and significant impact on impulse purchases. (2) A shopping lifestyle that has a positive and significant impact on impulse buying (3) The relationship between impulse buying and hedonic motivation can be strengthened or moderated by sales promotions. (4) Sales promotions can strengthen or moderate the relationship between impulse purchases and shopping habits.

Social media has increasingly become a driving force for community innovation in cyberspace. Platforms such as Facebook, WhatsApp, Instagram, and TikTok have empowered individuals and groups worldwide to collaborate, share ideas, and innovate collectively. However, despite these opportunities, social media also presents significant challenges, including misinformation, algorithmic bias, and issues surrounding trust and privacy. Utilizing a mixed- methods research approach, this study combines quantitative surveys and qualitative interviews to assess the impact of social media on community innovation. Data will be analyzed using descriptive statistics and thematic analysis to understand engagement, collaboration patterns, and the challenges faced by users. The study aims to contribute to existing research by providing insights into how social media platforms can be optimized for innovation and what strategies can be employed to overcome the digital divide and algorithmic biases. This study finds social media significantly enhances community innovation, with surveys indicating 95% faster collaboration, 100% idea generation efficiency, and 90% solution implementation post- adoption. Persistent challenges include misinformation (84% agreement), algorithmic bias limiting diversity (90%), and access gaps excluding marginalized groups (87%). Mixed- methods data reveal a paradox: platforms democratize innovation yet perpetuate inequities. Opportunities emerge in algorithmic transparency (80% agreement) and policy-driven digital inclusion (78%). Reforms prioritizing ethical governance, transparent AI, and inclusive infrastructure are critical to equitably harness social media’s potential as a global innovation catalyst.

This study aims to analyze the influence of marketing strategy innovation on customer satisfaction at the MSME "Kopi Jago." Amid increasingly intense business competition, marketing innovation has become a key factor in maintaining and enhancing customer loyalty. This research employs a quantitative method with data collected through questionnaires distributed to 50 respondents. The data analysis techniques used include validity testing, reliability testing, simple linear regression analysis, t-test, and coefficient of determination (R²) test, assisted by SPSS 25. The results indicate that marketing strategy innovation has a positive and significant effect on customer satisfaction, with a regression coefficient of 0.778, indicating a strong positive relationship.. The significance value of 0.000 < 0.05 and the R² value of 0.405 indicate that marketing strategy innovation explains 40.5% of the variation in customer satisfaction. indicating that effective marketing innovations enhance customer satisfaction at Kopi Jago

This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region

The purpose of this study is to explore the role of digital orientation as a moderation in the influence of entrepreneurial leadership and innovation performance on culinary UMKM in Rembang Regency. The research that has been conducted uses the concept of explanatory research as a reference in accordance with the objectives of the study. The sampling technique used is the purposive sampling technique with 82 business owners. The data analysis method implements SEM-PLS. The results of the study revealed that entrepreneurial leadership has no significant influence on innovation performance. In addition, further findings indicate that digital orientation is unable to moderate the influence of entrepreneurial leadership on innovation performance. Research has contributed widely to the understanding of business owners behavior in an effort to improve innovation performance with entrepreneurial leadership and strengthened by digital orientation.

The purpose of this study is to determine the level of break event point multi product and the amount of sales to achieve the planned profit level using linear programming simplex method. From secondary data provided by CV MD Company located in Bantul D.I Yogyakarta. The results of the study indicated that to achieve the break event point multi product the amount of demand was for product X5 (stool copis M product) with a contribution margin value of Rp. 168,500,000.00. The amount of demand if the company planed  a profit of Rp. 20,000,000.00 then the level of demand for product X5 was 1,448 units.

This study aims determine the effect of Liquidity and Profitability on Firm Value with Dividend Policy as an Intervening variable in food and beverage sub sector manufacturing companies listend on the Indonesia Stock Exchange for the period 2017 – 2022. The sample of this research is 10 food and beverage sub sector companies listed on the Indonesia stock exchange for the 2017-2022 period. In this study, path analysiswas carried out using SPSS version 25 program and Microsoft Excel 2019. The results showed that 1) Liquidity has no significant effect on Dividend Policy 2) Profitability has a significant effect on Dividend Policy 3) Dividend Policy has no effect on Firm Value 4) Liquidity has a significant negative effect on Firm Value 5) Profitability has a significant effect on Firm Value 6) Dividend Policy is able to mediate the effect of Liquidity on Firm Value 7) Dividend Policy is unable to mediate the effect of Profitability on Firm Value.

This study examines the impact of relocating Indonesia's capital city from Jakarta to East Kalimantan on the local economy, workforce, and associated challenges. Using qualitative methods and descriptive analysis, the findings reveal positive effects such as increased investments and economic growth driven by new infrastructure and heightened economic activity in property, hospitality, and transportation sectors. However, challenges like rising property prices, gentrification, and social changes demand sustainable spatial planning and effective social impact management. Proposed mitigation strategies include thorough planning, social infrastructure development, local economic empowerment, and regular impact monitoring. The capital relocation has the potential to boost local economic growth if managed effectively.

School-based management embodies a forward-thinking model in the development of educational systems, emphasizing institutional independence and creative approaches. This management framework can be viewed as a system that grants greater autonomy to educational institutions and fosters cooperative decision-making among all stakeholders (such as educators, students, administrators, support personnel, guardians, and the local community) to enhance the quality of education in line with national educational goals. This study is a qualitative field investigation, utilizing a methodology pertinent to the primary variables under examination, particularly a qualitative perspective. To gather information, researchers utilized techniques including observation, interviews, and document analysis. Results show that the application of school-based management in enhancing the quality of Islamic Religious Education in schools is generally effective, though not entirely optimal, particularly concerning the management of facilities and infrastructure. This indicates that the execution of school leadership is done effectively and efficiently. The effectiveness of school management rooted in administration relies on the presence of competent human resources, adequate financial backing, sufficient facilities and infrastructure, along with active involvement from the community (parents).

The role of the financial sector in the economy is very large and continues to grow to meet people's needs. Financial technology or (fintech) is a term used to describe innovation that occurs in the financial sector. The use of financial technology in micro, small and medium enterprises (MSMEs) in Tembalang District aims to measure how the application of financial technology has an impact on the growth and competitiveness of MSMEs in the area. This research involves a survey of a number of small and medium enterprises (MSMEs) that have adopted various fintech services, such as technology-based financial management and digital payments. This research was conducted to identify changes in operational efficiency, access to capital, and competitiveness of MSMEs in Tembalang District. The results of this research are expected to provide an in-depth picture of the extent to which the use of fintech has supported the growth and demand of MSMEs in Tembalang District as well as provide policy recommendations to increase the role of fintech in supporting the MSME sector.