The main problem in this research is what factors influence customer decisions in choosing BRI Bank Britama Savings Products in Fatukoa Village. The aim of this research is to see and explain what influences the decisions of Fatukoa Village customers in saving with Britama Savings Products. This type of research uses descriptive qualitative research. The data sources in this research are primary data and secondary data. Where data collection uses interview, observation, and documentation techniques. determining informants using Purposive Sampling, totaling 6 people. The time and place of the research was carried out in the 2023-2024 academic year, on a number of customers who live in Fatukoa Village, Kupang City. The results of this research explain that the factors that influence customers' decisions in choosing Britama Bank BRI savings products are influenced by cultural factors because cultural influences play a key role in customer decisions. The socialization process from the experience of being a customer for eight years, the use of banking products since the beginning of college, and the management of business transactions are the main factors in choosing Britama Savings. Social Factors due to the existence of reference groups, both from friends and family, have a big impact. Suggestions from friends about the benefits of interest rates and easy access to BRI Bank's online services, as well as recommendations from wives who are BRI Bank customers, are taken into consideration in the decision to save on Britama Products. Personal Factors due to Age, life cycle stage, work and economic environment are factors personal influences on product choices. The decision to save in BRI Bank Britama Products is based on long-term goals, investment, financial discipline, and economic considerations as well as income that can be invested, and Psychological Factors because the motivation for opening a Britama Savings account is related to biogenic and psychogenic needs, such as increasing pension funds, long-term investment, increasing financial discipline, and building savings habits. Trust and positive attitudes towards Britama products, supported by the reputation and security of BRI Bank, also play a key role in decision making. Apart from that, information from reference groups, socialization experiences, economic considerations, and trust in banking institutions are key factors that shape customer decision behavior.

Business is an activity of the economy, where business activities take place in the market. Where the market is a meeting place for traders and buyers. One of them is the Muara Sabak Ulu Traditional Market with traders who are predominantly Muslim. Competition is an organization or individual vying to get what they want. This study uses a type of qualitative research and the object of this research is the traditional market traders of Muara Sabak Ulu. Sources of data used are primary data and secondary data, the techniques used in collecting data are observation, interviews and documentation. The determination of the pricing mechanism at the Muara Sabak Ulu Traditional Market is found in the selling price and the interest of the buyer where the trader will raise the price of the goods above the price given by the distributor. The factor for the occurrence of violations of business ethics in the Muara Sabak Ulu Traditional Market is because the opportunity to cheat will encourage people to do so. The intention to cheat will increase if the trader is under pressure to achieve a goal that he feels is very important. There are traders in the Muara Sabak Ulu Traditional Market who comply with the ethics of trading and the principles of Islamic business ethics and there are also those who are not in accordance with the principles of Islamic business ethics.

The aim of this research was to determine the level of lecturers' satisfaction with the quality of the Undergraduate Development Economics Study service program, Faculty of Economics, Trisakti University, and to look for the determining factors of lecturer satisfaction, so that they can find out the dominant factors in the quality of the Undergraduate Development Economics Study service program, Faculty of Economics, University. Trisakti. Research data was obtained by distributing a lecturer questionnaire with 32 questions via online media (Google Form). The results show that the service satisfaction of the study program for Lecturers and Education Personnel of the Development Economics Undergraduate Study Program, Faculty of Economics and Business, Trisakti University is on average good and very good from these aspects: (1) competency development, (2) career development, ( 3) development of research and scientific work, (4) development of community service, (5) additional development and welfare. The implications of these results indicate that lecturers within the scope of the Development Economics Study Program are satisfied with the services provided by the study program, however, because the level of satisfaction is not all very good, the study program in the future needs to improve services.

This study aims to investigate how responsibility and commitment can affect employee performance. This study's research technique uses qualitative methods, or more specifically, observation techniques used over the course of a month in the North Sumatra Governor's office. The study's findings indicate that responsibility and dedication play a big part in employee performance since they affect job productivity inside the organization, which in turn affects how the public perceives the organization. Therefore, it can be claimed that the organization's function may help each employee become more committed and responsible. which will eventually be able to offer the public the greatest service.

This study aimed to determine the effect of consumer behavior, word of mouth, and halal labeling on the decision to use Grab Food services. The population in this study are consumers who use Grab Food services. The sample in this study were 96 consumers who were obtained through the sampling technique with the Lemeshow method. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that consumer behavior, word of mouth, and halal labeling have a positive and significant effect on the decision to use grab food services. This research is expected to increase knowledge regarding consumer behavior, word of mouth, and halal labels in using Grab Food services and maintain good relations with consumers by maintaining the quality of products and services that can be used to make usage decisions.
                                                                                                                           
 

Tujuan dari penelitian ini untuk mengetahui pengaruh Leverage dan Profitabilitas terhadap Earnings Response Coefficient pada perusahaan Manufaktur Sektor Makanan Dan Minuman yang terdaftar di Bursa Efek Indonesia (BEI). Periode penelitian yang digunakan adalah 5 tahun yaitu periode 2014-2018. Populasi penelitian ini meliputi Perusahaan Manufaktur Sektor Makanan Dan Minuman yang terdaftar di Bursa Efek Indonesia periode 2014-2018. Teknik pengambilan sampel menggunakan teknik purposive sampling. Berdasarkan kriteria yang ditetapkan diperoleh jumlah sampel 9 perusahaan. Jenis data yang digunakan adalah data sekunder yang diperoleh dari situs Bursa Efek Indonesia. Metode analisis yang digunakan adalah analisis regresi data panel. Hasil penelitian yang menunjukkan bahwa Leverage dan Profitabilitas  tidak berpengaruh, dan Leverage, Likuiditas  secara bersama-sama berpengaruh terhadap Earnings Response Coefficient.
 
 

The aim of this research aims to investigate the impact of factors that influence students' readiness to undertake an entrepreneurial career in an academic environment. These factors include education, motivation, practical experience, and social support from universities. In addition, this research also identifies relevant business opportunities that can support students in their entrepreneurial preparation. The type of research used in this research is qualitative research with descriptive methods. The descriptive method is considered suitable for explaining the influence and business opportunities on students' readiness to become entrepreneurs. The data in this research report was obtained in accordance with books, journals, articles, theses, the internet and so on related to the research topic. The results of this research provide valuable insight into how universities can more effectively prepare students to become successful entrepreneurs. The conclusion is that students have great potential to start their own businesses as long as they have innovative ideas, relevant skills, and access to the necessary resources.
 
Keywords: Influence, Business Opportunities, Student Preparation, Entrepreneurship, Entrepreneurship Education, Motivation, Social Support, Academic Environment, Higher Education.

This research aims to analyze the application of Income Tax (PPh) on E-Commerce business transactions in Kupang City. This research is a descriptive qualitative research with qualitative research type. The type of data used in this research is qualitative data, while the data sources come from primary data and secondary data. Data analysis was conducted using data analysis techniques based on Miles and Huberman. The results of the research show that the implementation of income tax (PPh) on E-Commerce businesses in the city of Kupang has not gone well because, up to now there is no separation or grouping of E-Commerce taxes and the majority of E-Commerce business actors have not registered their businesses online