This research aims to explain the effectiveness of the productive implementation of zakat as an effort to distribute zakat funds in the Jambi City National Zakat Amil Agency. This research uses a qualitative approach with a descriptive method, namely problems that guide researchers to explore and photograph the situation to be researched thoroughly, broadly and in depth. The data collection technique is field research (field research), while the tools used are observation, interviews and documentation. The data analysis used is qualitative descriptive analysis. The results of this research inform that the distribution of productive zakat carried out by BAZNAS Jambi City through the distribution of productive zakat to mustahik in Jambi City has been effective, because it can improve the welfare of mustahik, this is proven by the increase in income of fourteen out of fifteen mustahik people as a whole and one person whose income is fixed.

This study aims to determine the Influence of Work Discipline and Motivation on Employee Performance at PT Supra Primatama Nusantara (Biznet) Branch Duri Pulo Central Jakarta. The type of research used in this study is quantitative research. The population used in this study were employees of PT Supra Primatama Nusantara (Biznet) Branch Duri Pulo Central Jakarta. The sample used by the author in this study was employees of PT Supra Primatama Nusantara (Biznet) Branch Duri Pulo Central Jakarta totaling 54 employees. The data collection method used in this study is primary data. The primary data taken is data from the answers of 54 respondents. The results of this study indicate that partially there is a significant influence between discipline on employee performance at PT Supra Primatama Nusantara (Biznet) Branch Duri Pulo Central Jakarta, as evidenced by the calculated t value> t table or (3.109> 2.007) This is also reinforced by the Sig. value <0.05 or (0.003 <0.05). Partially there is a significant influence between motivation on employee performance at PT Supra Primatama Nusantara (Biznet) Branch Duri Pulo Central Jakarta., which is evidenced by the calculated t value> t table or (2.080> 2.007) This is also reinforced by the Sig. value <0.05 or (0.043 <0.05). Simultaneously there is a significant simultaneous influence between discipline and motivation on employee performance at PT Supra Primatama Nusantara (Biznet) Branch Duri Pulo Central Jakarta, which is evidenced by the calculated F value> F table or (20.508> 3.179), this is also reinforced by the Sig. value <0.05 or (0.000 <0.05). The coefficient value of R is 0.668, which means that the relationship between the Discipline and Motivation variables on the Employee Performance variable is strong. The value of the determination coefficient or contribution of its influence simultaneously is 44.6% while the remaining 55.4% is influenced by other factors.
 
 

Transactions using mobile money currently have quite promising prospects in the financial sector and are expected to increase financial inclusion. Financial inclusion needs to be increased through the use of mobile money. However, trust also needs to be increased to support the use of mobile money. This research aims to determine the role of trust as an intervening variable in the use of mobile money on financial inclusion in society in East Tanjung Jabung Regency, Jambi, Indonesia. Data analysis was carried out using the Partial Least Square (PLS) method. The research results show that mobile money influences financial inclusion either directly or mediated by trust.

This thesis aims to determine the competition of the Tifany mini market business with other modern markets in Muara Bulian sub-district and to determine the marketing strategy of the Tifany Mini Market to survive the competition of the modern market in Muara Bulian sub-district. This study uses a qualitative approach with data collection methods by conducting observations, interviews, documentation and drawing conclusions. The results of the research conclusions obtained from interviews with informants revealed that, 1) the competition in the retail business in the city of Muara Bulian Jambi is indeed very tight, this is because more modern retailers have emerged such as Alfamart and Indomart, so that retailers from the area themselves must be ready to compete, 2) What makes the Tifany Mini Market survive in the midst of the booming modern retail business is in the success of the Tifany Mini Market, the first thing to do is to maintain product quality, in addition to the quality of service and trust in consumers for loyal customers are allowed to be in debt so that consumers remain loyal to the Tifany Mini Market. In addition, continuing to add appropriate and more adequate facilities so that customers feel safe and comfortable when they are in the store and supported by a strategic location makes the Tiffany Mini Market able to successfully survive and compete amidst the booming retail business.

The development of social media has transformed the way Generation Z constructs and presents their self-identity. One emerging phenomenon is the use of more than one Instagram account by a single user, known as the first account and second account. This study aims to analyze the use of multiple Instagram accounts by Generation Z in shaping self-image, using Erving Goffman's dramaturgical theory. This research adopts a descriptive qualitative method with a phenomenological approach. The informants consisted of eight 11th-grade students from SMK Negeri Nusawungu who actively used multiple Instagram accounts. Data were collected through observation, semi-structured interviews, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings show that the first account functions as the front stage, where informants present an ideal image with curated content and carefully managed impressions. In contrast, the second account serves as the back stage, used for freer, more spontaneous, and emotional self-expression, with a more selective and private audience. The seven key dramaturgical concepts—mystification, setting, front personal, role distance, stigma, impression management, and frame analysis—were identified in the online behavior of the informants. This study recommends the importance of digital literacy and social empathy in understanding the dynamics of youth identity in digital spaces.
 
 

This study aims to examine the influence of ROE and DPR on stock returns. The population in this study is all companies listed in ISSI. The sample in this study is companies listed on ISSI for the 2019-2023 period. The analysis techniques used are classical assumption tests, multiple linear regression, hypothesis tests and determination coefficient tests. The results of the first hypothesis test show that there is an effect of ROE on stock returns, while the results of the second hypothesis show that there is no influence of the House of Representatives on stock returns. And the third hypothesis shows that there is an effect of return on equity and dividend payout ratio on stock returns.
 

This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production management systems, as well as digital marketing strategies through social media, e-commerce, and SEO. The findings reveal that technology utilization increases production efficiency by up to 30%, while digital marketing via online platforms boosts sales by 40%. However, challenges such as limited skilled human resources and digital infrastructure remain significant. This study recommends investing in human resource training, developing more integrated digital strategies, and product innovation to strengthen the competitiveness of SMEs in the digital era.

This study uses a qualitative method to analyze the optimization of digital branding strategies in enhancing the competitiveness of Islamic banks in the digital economy era. Changes in consumer behavior, advancements in information technology, and increasing competition in the banking sector are the main factors driving the importance of digital branding as a modern marketing strategy. Islamic banks are required not only to comply with Sharia principles but also to adapt to digital transformation dynamics to maintain their relevance. This study explores various elements of digital branding such as digital visual identity, social media interaction, and brand narratives based on Islamic values that help shape positive consumer perceptions. The findings reveal that Islamic banks that consistently implement digital branding strategies are more likely to build customer loyalty, increase brand awareness, and create strong differentiation from conventional competitors. These findings affirm that digital branding is not merely a promotional tool but a strategic instrument in building public trust and brand image in the rapidly evolving digital transformation era.
 
 

This study aims to analyze the influence of Organizational Justice on Performance with Work Effectiveness as an Intervening Variable among employees of PT Perkebunan Nusantara IV Regional IV Rimbo First Business Unit, Tebo Regency.A sample of 78 respondents was selected using the Total Sampling technique (saturation sampling). Based on the data processing results using SEM-PLS, it was found that, directly (direct effect), Organizational Justice significantly affects Employee Performance, Organizational Justice significantly affects Work Effectiveness, and Work Effectiveness significantly affects Employee Performance. Then, indirectly (Indirect Effect), Organizational Justice significantly affects Employee Performance mediated by Work Effectiveness.

The halal industry has experienced significant growth, encouraging Micro, Small, and Medium Enterprises (MSMEs) to continuously innovate in order to compete globally. This study aims to examine the strategies of halal product innovation implemented by MSMEs from the perspective of islamic business management, identify the key driving factors behind innovation in the global market, and analyze its influence on Muslim consumers preferences. This research adopts a literature review methode using various scholarly journals and academic sources. The findings show that effective innovation strategies include collaboration between the government and industry, improvement of ptoduct quality and halal certification, digital technology utilization, and marketing approaches aligned with Islamic pronciples. The main drivees of innovation consist of product and process development, technology and digitalization, the high consumption value of halal products among indonesian consumers a, comprehensive legal framework, import substitution policies, and stakeholder synergy. Halal product innovation has proven to positively influence Muslim consumers preferences, particularly in terms of trust, loyalty, and perceived value. This study highlights that Islamic business management, which emphasizes blessing, ethicts, and sustainability, plays a crucial role in strengthening the global competitiveness of halal MSMEs.