Passengers or users of air transportation services are increasingly experiencing flight delays and cancellations. Where the Super Air Jet airline experienced damage resulting in flight cancellations, which resulted in passengers experiencing losses in terms of both material and time. This study aims to determine how air transportation is responsible for flight delays and cancellations at the airport. This study uses a qualitative method, where this study is descriptive. Data collection in this study was through interviews, observations and documentations in the field. The results of this study indicate that air transportation is required to provide passengers with rights, namely compensation in accordance with applicable provisions in the form of food and drinks and Rp. 300.000,00 (three hundred thounsand rupiah). However,in practice passenger rights are not in accordance with receiving compensation provided by the airline. This study concludes that there must be supervision, law enforcement and firmness so that passenger rights can be protected and receive optimal justice in the world of aviation.

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.

This study aims to examine the influence of Brand Awareness on the Purchase Intention of consumers of SilverQueen chocolate products in the Tangerang area. The method used in this study is a quantitative approach with survey techniques, involving 100 respondents from various demographic backgrounds. Data collection was conducted through questionnaires using a Likert scale and analyzed with SPSS software. The results of the validity test show that all indicators used to measure Brand Awareness and Purchase Intention are valid, with the calculated r value exceeding the table r value and significance below 0.05. The reliability test shows a Cronbach's Alpha value of 0.936, indicating that the questionnaire has very good consistency. The normality, multicollinearity, and heteroscedasticity tests indicate that the regression model meets the classical assumptions. The results of the coefficient of determination (R²) analysis indicate that Brand Awareness contributes 11.9% to Purchase Intention. The t-test shows that Brand Awareness has a significant positive effect on Purchase Intention, with a calculated t value of 3.630, greater than the t-table value, and a significance value of 0.000, which is less than 0.05. These findings confirm that the higher the level of Brand Awareness, the greater the likelihood that consumers will purchase SilverQueen products. This research provides valuable insights for the company in designing effective marketing strategies, emphasizing the importance of increasing Brand Awareness to boost consumer purchase interest.
 
 

Efficient management of aircraft parking stands is a critical element in maintaining flight safety at airports. As air traffic increases, the coordination and performance of the Apron Movement Control (AMC) team play a vital role in assigning parking positions to prevent operational delays and potential hazards. This study aims to evaluate the performance of the AMC team in managing parking stands at Yogyakarta International Airport using a descriptive qualitative approach. The assessment was based on five indicators proposed by Robbins & Judge: work quality, work quantity, timeliness, effectiveness, and independence. Data were collected through direct observation, semi-structured interviews, and documentation analysis. The findings indicate that the AMC team consistently performs its duties in accordance with established procedures, responds effectively to sudden operational changes, and demonstrates independent decision-making capabilities. These results highlight the crucial role of the AMC team in ensuring the safe movement of aircraft on the apron. However, challenges such as limited staffing and unanticipated schedule changes still require attention to improve overall operational efficiency.

In the era of globalisation and rapid technological advancement, education faces increasingly complex challenges, especially in terms of innovative learning development. This study aims to provide human resource management strategies in creating an innovative learning environment amidst the rapid development of education. The method used in this study is a literature study and qualitative analysis of various relevant sources, including journals and scientific articles. The findings show that there are three strategies: developing continuous professionals, integrating technology in the learning process, encouraging collaboration and creativity. This research is expected to provide insights for educational institutions in designing more effective development programme.

This literature study examines the influence of Product Variants on Purchasing Decisions on Food products. Product Variants are one of several important aspects that manufacturers need to consider when making a product, because product variants play a role in providing a choice for consumers, product variants mean that each product produced by the company has various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. Having various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. This literature study aims to analyze and synthesize previous research findings regarding the role of product variants on purchasing decisions and identify other factors that influence product variants on food purchasing decision making. This study was conducted using a literature review method that analyzed various related sources. The results obtained from this study indicate that product variants have a positive and significant influence on food purchasing decision making.

This study aims to identify risk management processes and analyze management strategies that can be implemented by Pineapple Chips MSMEs in Kualu Nenas Village. The approach refers to the ISO 31000 framework, which includes risk identification, analysis, evaluation, and management. The results show that the most significant risks are in the high category, especially financial and operational risks, such as fluctuations in raw material prices, product damage due to improper storage, and limited human resources in marketing and production management. To minimize the impact of risks, a thorough analysis and appropriate mitigation strategies are required. The implementation of systematic risk management is considered capable of reducing potential losses, increasing business resilience, and strengthening the position of MSMEs in facing market dynamics. This approach is also crucial in maintaining business continuity, increasing consumer trust, and maintaining business reputation.
 

Physical work environment and work discipline are important to improve performance. managing the physical work environment is to create optimal conditions for employees to work comfortably, efficiently and productively, while the application of work discipline in the organization is to create a structured and productive work environment by ensuring that all employees comply with the policies, procedures and standards set by has been set. This research examines the influence of the physical work environment, work discipline, and employee performance at Solo Swalayan. The physical work environment includes factors such as work space comfort, lighting, ventilation, and ergonomics, while work discipline includes compliance with policies, rules, and procedures established by the company. Using quantitative methods, Multiple Linear Regression statistical data with Solo Swalayan employees as research objects. This research evaluates how these two variables affect overall employee performance. Based on the research results, it shows that the physical work environment and work discipline partially have a significant effect on employee performance. As well as the research results, physical work environment variables and work discipline simultaneously have a significant effect on the performance of Solo Swalayan employees.

This study aims to determine the influence of variables, namely Current Ratio, Total Assets Turnover, Debt To Asset Ratio, Return On Assets, Sales Growth and Earning Per Shares on the company PT Indofood CBP Sukses Makmur Tbk before and after the Acquisition with PT Arla Indofood Makmur Dairy Tbk which has been listed on the Indonesia Stock Exchange in 2016-2022. The research location used in this study is PT, Indofood, Tbk. Where researchers will take data through financial reports on the Indonesia Stock Exchange. The analysis technique used is the Paired T-test. The results in this study indicate that the variables Current Ratio, Debt To Asset Ratio, Sales Growth and Earning Per Shares show significant differences between before and after the acquisition, while Total Assets Turnover, Return On Assets do not show significant differences between before and after the acquisition. With this research, it is hoped that the company can further improve various factors that do not have an effect in this study.