Grocery stores are a common type of business found in various areas, especially in residential neighborhoods. One of the main challenges faced by grocery stores is increasing sales revenue amid intense market competition. This article discusses the marketing strategies implemented by Nue Cell Grocery Store to boost their sales revenue. Through interviews with the store's owner and manager, it was found that the marketing strategies focus on competitive pricing, excellent customer service, and effective promotions. The research results indicate that the implementation of these strategies has successfully increased sales revenue and significantly attracted new customers. The store’s approach of offering lower prices than competitors, coupled with good service and word-of-mouth promotion, has proven effective in building customer loyalty and generating higher sales volumes. This case study demonstrates how even small grocery stores can thrive by adopting customer-centered marketing practices that emphasize value, service, and community engagement.

This study aims to analyze the development strategy of shoe washing and Medium Enterprises (SMEs) in facing increasingly tight competition. Shoe washing SMEs, as one of the business sectors with great potential, often face serious challenges, such as limited capital, low use of technology, and inconsistent service quality. This study uses a qualitative approach with a case study method on several urban laundry SMEs, which are analyzed using the Swot theoretical framework and Porter's Five Forces model. The results of the study show that laundry SMEs have strengths in competitive prices, proximity to customers, and strategic locations. However, the main weakness found is the lack of utilization of technology and innovation in services, which hinders business competitiveness. Existing opportunities, such as increasing awareness of sustainability-based services and digitalization, provide space for business development. The threat of competition with laundry franchises and changes in customer preferences that are increasingly moving towards fast and efficient services, are serious challenges for SMEs. Based on the results of the analysis, the recommended development strategies include the use of digital technology for management and marketing, improving service quality, innovation in types of services, and product diversification to attract new customers.

This study aims to evaluate the influence of the physic|al environment on student s|atisf|action |at Dju|and|a University, Bogor. |A qu|antit|ative method with |a survey |appro|ach w|as used to collect d|at|a from 50 students through questionn|aires. Multiple line|ar regression |an|alysis using SPSS version 26 reve|aled th|at the qu|ality of the physic|al environment—which includes |aspects such |as |air qu|ality, lighting, color, |and sound—h|as |a positive |and signific|ant imp|act on student s|atisf|action. These findings suggest that improving the physical environment can be an effective strategy to enhance student satisfaction and academic achievement

This study aims to analyze the relationship between investment and economic growth in North Sumatra Province during the period of 2005–2023. The main focus is on how investment, both Domestic Investment (PMDN) and Foreign Direct Investment (FDI), influences the Gross Regional Domestic Product (GRDP) as the primary indicator of economic growth. Using a descriptive qualitative method based on secondary data, the study finds that FDI tends to have a more significant impact on economic growth compared to domestic investment. Moreover, investment also plays a role in increasing employment opportunities and interacts with other variables such as inflation and government spending. The findings show that the impact of investment on economic growth can vary depending on macroeconomic conditions and other structural factors. Therefore, optimizing investment requires support from inclusive and sustainable development policies.

This study aims to analyze the development of e wallet usage in Indonesia, focusing on user satisfaction with two main platforms, namely Gopay and OVO, among students of the Faculty of Economics, KH.A.Wahab Hasbullah University. The research method used in this study is comparative quantitative using observation and questionnaire distribution as data collection techniques. In recent years, e wallet usage has increased rapidly, with surveys showing that 74% of respondents have used digital wallets. Gopay and OVO are popular choices, with Gopay having 71% of users in the last three months and OVO 70%. The results of this study revealed that the level of user satisfaction of Gopay reached 86.53%, while OVO was 87.69%, indicating no significant difference between the two. With features that facilitate transactions, such as bank transfers and bill payments, e wallets make it easier for students to manage their finances. This study also highlights the importance of consumer satisfaction in building customer loyalty and the sustainability of e wallet businesses in the future.

Permintaan material tubing di sektor minyak dan gas adalah elemen penting yang secara langsung berpengaruh pada kelancaran proses produksi. Tubing berfungsi sebagai saluran utama untuk mengalirkan fluida dari reservoir ke permukaan, sehingga keterlambatan dalam mendapatkan komponen ini bisa mengganggu proses pengeboran dan produksi. Salah satu kendala utama dalam pengelolaan rantai pasok adalah ketidakpastian dalam fluktuasi permintaan material, terutama dalam kondisi operasional yang berubah-ubah seperti yang dialami oleh PT Pertamina EP Asset-1 Field Jambi. Oleh karena itu, diperlukan metode peramalan yang dapat secara tepat memperkirakan permintaan di masa mendatang untuk mendukung keputusan dalam pengadaan dan pengelolaan stok. Studi ini bertujuan untuk menganalisis dan meramalkan permintaan material tubing dengan menggunakan metode Single Exponential Smoothing (SES), yang dikenal efektif untuk data yang tidak memiliki tren dan tidak musiman. Data yang dianalisis adalah permintaan tubing dari tahun 2015 hingga 2023. Dua nilai smoothing (dan ) diuji untuk menilai akurasi model dengan menggunakan indikator Mean Absolute Deviation (MAD), Mean Squared Error (MSE), dan Mean Absolute Percentage Error (MAPE). Hasil penelitian menunjukkan bahwa nilai  menghasilkan tingkat akurasi yang superior dengan MAD sebesar 479,55, MSE sebesar 614. 854,49 dan MAPE sebesar 16,8%. Temuan tersebut menggambarkan bahwa metode SES dapat berfungsi sebagai alat yang efektif untuk mendukung efisiensi pengadaan material, pengendalian persediaan, serta pengambilan keputusan strategis dalam sistem logistik perusahaan.

Es Teh Lembang is a refreshing beverage business established in 2023 in Panyileukan, Bandung. This business relies on word-of-mouth promotion without the use of social media, yet it has successfully attracted many customers due to the quality of its products and its strategic location near residential areas and a university campus. Its signature menu includes tea with tropical fruit flavors such as mango and lychee. This research uses a descriptive qualitative approach through interviews, observation, and documentation, as well as data analysis based on the Miles & Huberman model. The results show that word-of-mouth promotion remains effective when supported by quality and innovative products. The addition of light snacks to the menu and efficient operations managed by five employees with a rotation system also contribute to improved business performance. Distribution using a three-wheeled bicycle adds a unique appeal. With daily sales of 800–900 cups, Es Teh Lembang demonstrates that a simple yet well-targeted strategy can compete effectively in the local beverage market.

In the digital era, marketing strategies through e-commerce have rapidly evolved. Shopee, as one of the leading platforms, utilizes marketing content and live streaming features as efforts to attract customers. This study aims to analyze the influence of marketing content and Shopee live streaming on customer purchasing decisions. The research employs a descriptive quantitative approach using a questionnaire as the instrument. The expected results indicate that engaging marketing content and interactive live streaming have a positive impact on consumer interest and purchasing decisions. These findings are expected to serve as a reference for businesses in optimizing their digital marketing strategies.

Usaha Mikro Kecil Menengah (UMKM) are business activities that are able to expand employment opportunities, provide economic services widely to the community, play a role in the process of equalizing and increasing community income, encouraging the emergence of creative ideas that can be developed, encouraging economic growth, and playing a role in realizing national stability. The increasingly competitive business conditions and the dynamic and uncertain business environment require companies to seek new breakthroughs and implement strategies that are appropriate and in line with changes in the business environment. Companies must be able to create, exploit, and achieve competitive advantages by creating better company competitive values ??than competitors. Business capital and product innovation have a positive and significant influence on the growth of UMKM in the city of Bandung. Research shows that adequate business capital and sustainable product innovation can improve UMKM performance, such as increasing income and competitiveness in the market.

The purpose of this study is to analyze the effects of social media and multicultural marketing strategies on Gen Z's impulsive buying behavior in the fast fashion industry. Impulsive buying is a phenomenon among Gen Zers, who are digital natives and heavily influenced by content found on various social media platforms, like YouTube, Instagram, and TikTok. In addition, the multicultural marketing strategy used by fast fashion brands is becoming more and more sophisticated, especially in light of the more diverse and international market. This study uses a quantitative approach with a survey of 30 Gen Z respondents, who are between the ages of 18 and 25, who are active on social media and have an inclination to buy fast fashion items on impulse.