Compensation and motivation are two important factors in the organization of a company. High attention to both of these is expected to have an impact on increasing employee performance in providing services to consumers. However, from the results of observations, it appears that there are still employees who are still lacking in motivation in providing services to consumers: 1) Employees at Freshmart Bahu Mall Manado have not become professional human resources in providing services to consumers; 2) There are still employees who have low motivation. This study aims to 1) determine the effect of compensation on employee performance at Freshmart Bahu Mall Manado. 2) to determine the effect of motivation on employee performance at Freshmart Bahu Mall Manado, 3) to determine the effect of compensation and motivation together on employee performance at Freshmart Bahu Mall Manado. This study uses a correlational method. The data analysis conducted provides the following conclusions: 1) Compensation has a significant effect on employee performance at Fresh Mart Bahu Mall Manado, 2) Motivation has a significant effect on employee performance at PT. Fresh Mart Bahu Mall Manado, 3) Simultaneously, both compensation and motivation have an effect on employee performance at Fresh Mart Bahu Mall Manado.

This study investigates the influence of employee relationship quality on customer service satisfaction at the Toko Kurnia Emas. The central issue addressed is the extent to which positive interpersonal relationships among employees enhance the quality of service experienced by customers. Accordingly, the research focuses on assessing the degree of impact that employee relationship quality exerts on customer satisfaction. Employing a quantitative approach with a descriptive correlational design, the study involved 15 employees and 15 customers selected through total and purposive sampling techniques, respectively. Data were collected via a Likert-scale questionnaire and analyzed using simple linear regression to examine the relationship between variables. The findings reveal a significant positive relationship between the quality of employee relations and customer service satisfaction. In essence, harmonious employee interactions contribute to higher levels of customer satisfaction. This study offers practical insights for managers in the retail sector, emphasizing the importance of fostering strong internal relationships to enhance overall service performance. Future research is encouraged to include a larger sample and explore additional variables, such as employee training and professional development, that may influence customer satisfaction

This research aims to explore the role of dynamic capability and organizational agility in enhancing the performance of micro, small, and medium enterprises (MSMEs), particularly within the batik and embroidery sectors in Pasuruan Regency, specifically in the Bangil, Beji, Gempol, and Pandaan areas. Data was gathered from 48 MSMEs owners through questionnaires, and the analysis was performed using quantitative methods with SmartPLS 4.0 software to test the research hypotheses. The findings revealed that dynamic capability is essential for enhancing MSMEs' performance, while organizational agility also positively influences performance. Additionally, the study indicated that both dynamic capability and organizational agility positively impact the performance of batik and embroidery MSMEs in the Bangil, Beji, Gempol, and Pandaan regions. This research provides valuable insights for decision-making and strategy formulation in the face of market uncertainties, offering practical recommendations for MSMEs owners to enhance their efficiency and competitiveness.
 

Employee productivity is a crucial element in determining the operational success of a company, which is influenced by internal factors such as technical skills and working conditions. The purpose of this study is to examine the extent to which technical skills contribute to increasing employee productivity at PT Sumber Bara Abadi, considering the role of the work environment as a mediating variable. The research approach is quantitative, using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS) technique. The population in this study includes all 70 permanent employees of the company, where the entire population was used as the sample through a census technique due to its limited size. Data collection was conducted using a questionnaire designed to assess aspects of technical skills, work environment, and productivity levels. The analysis results indicate that technical skills have a positive and significant influence on productivity, as well as on the work environment. Additionally, the work environment was also found to have a significant impact on employee productivity. Other findings confirm that technical skills indirectly influence productivity through the mediation of the work environment. Based on these results, it is recommended that the company develop a technical skills training program integrated with a strategy for creating a conducive work environment to promote optimal and sustainable productivity.

This study aims to evaluate the impact of job stress and emotional exhaustion (burnout) on employees’ intention to resign (turnover intention), considering the importance of retaining high-quality personnel for companies. High levels of job stress often lead to psychological and emotional strain that harms employee well-being, which may, in turn, increase their desire to leave the job. Additionally, burnout—characterized by emotional fatigue, depersonalization, and reduced personal accomplishment—also contributes to the rise in turnover intention. This research adopts a quantitative approach using a survey method, where data were gathered from employees of PT XYZ, a company engaged in providing books and digital educational platforms. The purposive sampling technique was used to collect responses through distributed questionnaires. Statistical analysis was conducted using SPSS IBM version 29 to examine the direct effects of job stress, burnout, and turnover intention. The findings indicate that job stress has no significant influence on the turnover intention of employees at PT XYZ. However, the burnout variable shows a positive and significant effect on employees’ intention to leave. These results underscore that excessive stress and severe burnout can heighten the risk of turnover within an organization. Therefore, it is crucial for companies to implement effective strategies to manage job stress and prevent burnout in order to reduce employees’ turnover intention.

In this Digital era, Events occur in teenagers who do shopping activities for pleasure and are emotionally involved with the world of fashion and lifestyle that centers on shopping activities. This increases experiences such as pleasure, positive emotions and personal satisfaction so that they make purchases impulsively. This study was conducted to determine the Effect of Fashion Involvement, Shopping Lifestyle and Hedonic Shopping Value on Impluse Buying on Fashion Products on the Shopee application. This study uses a quantitative approach with a survey method. Samples were taken randomly from active Shopee users with certain criteria. Data were collected through a questionnaire that measured the variables that were studied, namely fashion involvement, shopping lifestyle, hedonic shopping value and impulse buying. Data analysis was carried out using multiple linear regression techniques to test the research hypothesis. The results showed that fashion involvement did not have a partial effect on impulse buying, shopping lifestyle and hedonic shopping value had a positive and significant effect on impulse buying on purchasing fashion products on the Shopee application.

The purpose of this study is to examine the mechanism of implementing payroll deductions for civil servants (ASN) in South Lampung in relation to zakat payment compliance in South Lampung Regency, as well as to determine whether the payroll deduction mechanism is in accordance with Islamic principles. This research employs a qualitative approach. The results of the study conclude that the implementation of payroll deductions, based on the circular letter from the Regent, has not had an impact on the zakat payment compliance of South Lampung ASN. Moreover, the payroll deduction mechanism does not yet align with the proper conditions for zakat payment. The payroll deduction for South Lampung ASN cannot be considered as genuine zakat, as not all civil servants in South Lampung receive a salary or allowance amounting to seven million rupiah, which is the threshold for professional zakat (zakat on income).

The purpose of the research is to identify and classify dark-patterns used in digital marketing analysis, perceptions of the ethics of dark-pattern use, examine the impact of dark-patterns on consumer loyalty, and provide ethical understanding as a basis for preparing responsible digital marketing strategies. The method used is a quantitative approach with a survey method through primary data obtained directly from respondents through the distribution of questionnaires designed to measure their experiences and perceptions of the use of dark patterns in the context of digital marketing. Meanwhile, secondary data was obtained through a literature study that included scientific journals, academic articles, industry research reports, and related documents that discussed key concepts such as dark patterns, digital marketing ethics, and consumer loyalty. The study concluded that dark patterns with practices such as forced continuity, hidden costs and countdown timers reduce consumer trust in brands and lead to a decrease in consumer loyalty. Dark patterns can only offer short-term benefits in terms of conversions and sales, but their long-term impact decreases consumer loyalty to both products and brands.

This study aims to provide empirical insight into the interaction of financial factors, investment decisions, dividend policy, and profitability and their effects on firm value using the Structural Equation Modeling with Partial Least Squares (SEM-PLS) approach. This quantitative study uses data from 150 manufacturing companies in West Java selected through stratified random sampling, with data collected through structured surveys and interviews with key decision makers. The results of the analysis show that investment decisions have a positive and significant effect on firm value, indicating that proper capital allocation can increase business value. Dividend policy shows a complex relationship with firm value, so a balanced dividend distribution strategy is needed. Profitability has a strong positive correlation with firm value, emphasizing the importance of maintaining profit sustainability. This research model is able to explain 65% of the variation in firm value, indicating the strength of the relationship between the variables analyzed. The practical implication of this study is the importance of financial strategy decision making in the manufacturing sector, especially in terms of investment and dividend policy. Companies are advised to implement a careful investment strategy, moderate dividend policy, and focus on profitability to increase market valuation. This study makes an original contribution by presenting empirical data from the under-researched manufacturing sector of West Java and presenting a comprehensive model that explains the key dynamics that determine firm value in the industry.

Patient interest in herbal inpatient services at RSU Holistic Purwakarta has decreased compared to conventional services, despite the hospital's strengths in integrative approaches and competent medical professionals in the herbal sector. The low level of public literacy, lack of effective promotion, as well as the absence of a clear service package are the main challenges affecting patients' decision-making to choose herbal services. Therefore, this study aims to analyze the factors that influence patients' purchase intention towards herbal inpatient services and formulate appropriate marketing strategies to increase patient interest. To formulate the proposed strategy, the researcher conducted an internal and external analysis. The internal analysis included Marketing Mix (7P) evaluation and STP (Segmenting, Targeting, Positioning) analysis. External analysis includes consumer analysis, PESTLE, and competitor analysis. This research uses a mixed method, with a quantitative approach as the main method and qualitative as a complement. Quantitative data was collected through distributing questionnaires to 220 respondents who fit the population criteria. The questionnaire was designed based on the constructs of the 7P Marketing Mix theory and the Theory of Planned Behavior (TPB), which includes attitude, subjective norms, and perceived behavioral control. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to test the relationship between research variables. The results showed that product, price, promotion, people, and process variables had a significant effect on purchase intention, while physical evidence had no significant effect. In addition, TPB variables consisting of attitude, subjective norms, and perceived behavioral control also show a significant influence on patient intention. Based on these results, a marketing strategy was formulated using the TOWS Matrix approach classified in 7P elements and designed into three main solution pillars: (1) Public Awareness Strategy that includes public education through social media and community seminars, (2) Strategy to Strengthen Service Quality and Promotion Integration that focuses on strengthening service quality, developing clear service packages, and integrating cross-channel promotions, and (3) Personalized Service Development Strategy that tailors services to patients' needs and preferences. This strategy is expected to increase public awareness, form positive attitudes, and encourage patient decisions to use herbal inpatient services at Holistic Purwakarta Hospital.