This study examines the opportunities and challenges of implementing Customer Relationship Management (CRM) in Class C private hospitals in Bogor, Indonesia. Using a mixed-methods approach, the research combines qualitative and quantitative analyses, including SWOT and Quantitative Strategic Planning Matrix (QSPM) methods, to identify the most effective CRM model. Findings reveal the hospital's internal strengths, weaknesses, external opportunities, and threats, offering strategies to improve patient engagement and operational efficiency. The results emphasize the critical role of digital transformation, staff training, and strategic adaptation to meet the needs of non-BPJS patients in a rapidly evolving healthcare landscape. The research contributes significantly to the development of CRM models tailored to healthcare institutions in emerging market..

The objectives of this research are: (1) Producing interactive learning media based on articulate storyline 3 in high school accounting learning subjects. (2) Producinh interactive learning media based on articulate storyline 3 which is feasible in learning high school accounting. (3) Knowing the effectiveness of interactive media development based on articulate storyline 3 in high school accounting subjects in increasing students' learning motivation.The type of the research used is research and development with the ADDIE model. The media trial design used a nonequivalent control group experimental design. The feasibility of the product was tested by media experts, material experts, learning practitioners namely teachers, and media users namely students. The media was tested on the research subjects, namely students of class XII IPS 3 SMA N 1 Seyegan. Data collection was carried out by using observation, interviews, and questionnaires. The data collection instruments used interview guidelines, expert validation questionnaire, material validation questionnaire, teacher response questionnaire, student response questionnaire, and student motivation questionnaire. The feasibility of the learning media produced was analysed by using 4 scales, namely very feasible, feasible, inappropriate, and very inappropriate. The results of the study show: (1) Interactive learning learning media based on Articulate Storyline 3 has been successfully developed to increase students‘ learning motivation in high school; (2) Interactive learning learning media based on Articulate Storyline 3 is considered feasible by media experts with a score of 3.66; material experts with a score of 3.47; teacher practitioners 3.65; and students 3.38; (3) Based on the difference in gain score of the experimental group (0.61) from the control which is (0.45), learning media can increase students’ learning motivation.

Social media is the main source of information. However, it can also serve as a platform for spreading hoaxes that threaten digital literacy in society. Therefore, an effective da'wah strategy is needed to counter hoaxes, especially among students of the Faculty of Da'wah at IAI Al-Zaytun Indonesia. Students play a key role in understanding and spreading the values of truth and increasing digital literacy in society. This study aims to explore what actions are being taken and the da'wah strategies employed by the students of the Faculty of Da'wah, IAI AL-AZIS, Class VIII. The research method is qualitative, using a case study approach. The data collected for this study came from observations and interviews with students of the Faculty of Da'wah, IAI AL-AZIS, Class VIII. The study results indicate that students of the Faculty of Da'wah, IAI AL-AZIS, Class VIII, have a crucial role in tackling the spread of hoaxes on social media. They adopt several strategies, such as verifying information (tabayyun), ignoring dubious news, reporting accounts spreading hoaxes, and engaging in healthy debates to provide clarification. Most students don't pay much attention to hoaxes, but a small portion are actively involved in countering their spread. This highlights that students from the Faculty of Da'wah are both proactive and responsive in ensuring the accuracy of information and reducing the harmful effects of hoaxes.

This study aims to analyze the influence of Marketing Strategy and Service Effectiveness on Customer Satisfaction at Lotte Grosir Medan. A quantitative approach was used, with data collected through a survey distributed to 100 consumers who participated as respondents. The variables examined include Marketing Strategy (X1), Service Effectiveness (X2), and Customer Satisfaction (Y), measured using a 5-point Likert scale and analyzed with the Statistical Package for the Social Sciences 29 (SPSS 29). The results indicate that the Marketing Strategy is rated as satisfactory with an average score of 3.88, while Service Effectiveness also falls within the satisfactory category with an average score of 3.97. Overall, Customer Satisfaction reached an average score of 3.93, which is also categorized as satisfactory. Regression analysis proves that Marketing Strategy has a positive and significant effect on customer satisfaction, with a positive value of 0.575, t-count of 12.207 > t-table 1.988, and significance of 0.001 < 0.05. Service Effectiveness also positively and significantly influences Customer Satisfaction, with a positive value of 0.365, t-count of 8.020 > t-table 1.988, and significance of 0.001 < 0.05. Together, the variables Marketing Strategy and Service Effectiveness have a positive and significant effect on Customer Satisfaction, with an F-count of 1406.788 > F-table 3.09 and a significance of 0.001 < 0.05. The better the marketing strategy and services implemented by Lotte Grosir Medan, the higher the level of customer satisfaction achieved.

The objective of this study is to analyze how the democratic leadership style and work conflict impact the performance of employees at the Surabaya Branch of PT Victory International Futures. This study adopts a quantitative methodology by gathering primary data through questionnaires using Google Form, employing a 5-point Likert scale. The data was collected from 74 respondents and interviews were conducted with the HRD of PT Victory International Futures Spazio Surabaya. Secondary data is gathered from various sources like books, articles, journals, and theses that delve into this particular research topic. The data was analyzed through Partial Least Square (PLS) which revealed that the performance of employees is mainly impacted by factors such as democratic leadership style and work conflict, while other variables beyond the research model also play a role. The findings revealed that the democratic leadership style contributes positively and significantly to performance, while work conflict also has a positive and significant impact on performance.

This study aims to analyze the business development strategy implemented by the furniture industry community in Probolinggo using the balanced scorecard (BSC) method. The method used in this study is a qualitative descriptive analysis method by conducting interviews, observations, and data documentation in collecting the necessary data. Interviews were conducted on 12 informants consisting of 5 informants from business owners in Jorongan Village, Probolinggo, 3 informants from employees, and 4 from consumers. The results of the study based on the Balanced Scorecard through 4 measurement perspectives show that the financial perspective has decreased in ROI, current ratio , and operating ratio. The growth and learning perspective lacks training for employees and does not utilize technology in the form of social media in its marketing process. The company's readiness in implementing BSC must pay attention to the implementation of a BSC-based performance measurement system by first evaluating the suitability of the characteristics and readiness of the company in implementing BSC. Things that must be prepared are evaluating performance so that it can reflect activities in the company in accordance with the vision, mission, strategy, and objectives that have been set.

Digital transformation in educational services is an important need to improve efficiency and user satisfaction, especially in Islamic boarding schools. One of these innovations is the SISANTRI application used at the Darussalam Blokagung Islamic Boarding School, Banyuwangi, to facilitate the management of information and transactions for guardians of students. However, the effectiveness of this application still faces challenges, such as stagnation in feature development and negative reviews from users.This study aims to analyze the influence of E-Servqual, E-WOM, and E-Trust on E-Customer Satisfaction. Then, analyze the influence of E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction on customer loyalty. And analyze the role of E-Customer Satisfaction as a mediator of the influence of E-Servqual, E-WOM, and E-Trust on customer loyalty.The research method used is exploratory research and a quantitative approach with data collected through questionnaires distributed to 364 guardians of students selected using the Proportional Stratified Random Sampling technique. The research instrument uses a Likert scale to measure research variables. Then, the collected data is analyzed through several stages, namely determining the value of the variables, testing the research instrument (validity and reliability tests), path analysis using the Partial Least Square (PLS) method, hypothesis testing, and path calculations.The results of the study showed that E-Servqual, E-WOM, and E-Trust significantly influenced E-Customer Satisfaction. In addition, E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction significantly influenced customer loyalty. Then, customer satisfaction was not able to be a mediating variable between E-Servqual, E-WOM, E-Trust, and customer loyalty, but still contributed to loyalty directly.It can be concluded that improving E-Servqual, E-WOM, and E-Trust is very important to strengthen E-Customer Satisfaction and Customer Loyalty, although E-Customer Satisfaction does not mediate the relationship. Further development should be focused on improving these three main factors that affect customer loyalty.

The Indonesian economy is largely driven by Micro, Small, and Medium Enterprises (MSMEs), which play a vital role in economic growth. MSMEs have proven resilient during economic crises. This study analyzes the impact of Information Technology, Creativity, and Business Capital on MSME sustainability using quantitative methods. Data from 115 MSMEs were gathered through structured questionnaires. The t-test results reveal that Creativity significantly influences MSME sustainability. Similarly, Information Technology and Business Capital have significant positive impacts, aligning with existing literature. The coefficient of determination (R²) of 43.7% shows that these three variables explain variations in MSME sustainability. To enhance Information Technology utilization, MSMEs should improve data systems and provide training for managers. Creativity can be strengthened by fostering innovation and organizing brainstorming sessions. For Business Capital, MSMEs need investment strategies focused on long-term growth. Additionally, increasing market value through product innovation and collaboration is crucial. These efforts are expected to support the sustainability of MSMEs in Bandar Lampung’s fashion sector.

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,036 articles were assessed as relevant, after which these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in the study. Based on SLR data, the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis.The results of writing the article are known that Influencer marketing is one of the company's strategies in achieving their strategic goals by utilizing influencers as messengers for products or brands so that they can reach a wider market.Brand is the identity of a company, where companies build a good brand image so that potential consumers can remember the good image of a product and stick to potential consumers.The results of this study show that many factors influence consumer behavior, including the role of influencers, product quality, and social media marketing strategies.

This study uses a descriptive qualitative method to analyze the intrinsic and extrinsic work motivation of individuals with disabilities at UMKM Arsyadina in Surabaya. Data was collected through interviews, observations, and documentation involving several informants, including the owner, non-disabled employees, and employees with disabilities who have worked for approximately two years. The data obtained was then analyzed using data condensation techniques, data presentation, and conclusion drawing. The results of the analysis indicate that individuals with disabilities have high motivation to work, driven by both internal and external factors. Moreover, the inclusive and adaptive work environment at UMKM Arsyadina contributes significantly to enhancing their work enthusiasm. These findings provide valuable insights into the motivational factors that enable individuals with disabilities to perform well in the workplace.