This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

This research is entitled Analysis of Intrinsic Elements in the Film Nussa: The Movie Director Boni Wirasmono in Representing Moral Values to Children. The animated film Nussa: The Movie is an animated film with a family, comedy genre and is popular with children because this type of film is packaged in a funny and interesting way. The animated film Nussa: The Movie was produced by The Little Giantz studio and Visinema Pictures and directed by Bony Wirasmono. The aim of this research is to emphasize the intrinsic elements in the form of characters, plot and setting contained in the animated film Nussa: The Movie directed by Boni Wirasmono. In this research, researchers used qualitative descriptive methods to find the intrinsic elements contained in the animated film Nussa: The Movie.

This research aims to describe the framing of the 2024 presidential election news on tvonenews.com and explain the interpretation of the 2024 presidential election news on tvonenews.com. The research method uses descriptive analysis with Pan and Kosicki's framing analysis approach. The main data used comes from political news published in the media tvonenews.com in the period 14 November 2023-14 January 2024. Then the data was analyzed using Zhongdang Pan and Gerald M. Kosicki's framing analysis using four analytical structures, namely syntax, script, thematic , and rhetorical. To explain the interpretation of the news, the author uses Van Djik's critical discourse analysis with analysis of social cognition and social context. The results of the research show that Pan and Kosicki's framing analysis revealed that the news framing presented by tvonenews.com was unbalanced and in favor of one of the partners, which could influence people's attitudes and provide different interpretations in society.

Film, as a genre in the world of cinema, offers a short but captivating audiovisual experience. Films have the potential to create creative, entertaining works and have high artistic value. In the filmmaking process, various techniques and elements are used to improve the quality of the final result. Films are able to convey messages and emotions through various means, including dialogue, visuals, music and special effects. This research focuses on the important role of shooting techniques or cameras in film making. One of the techniques taught is Dutch Angle or Dutch Tilt, which involves tilting the camera angle on a vertical or horizontal axis. This technique is often used in the thriller and horror genres to create a dramatic effect on the audience. The film "Help Me" is an interesting case study, utilizing the Dutch Angle to produce emotions such as sadness, fear, anger, and surprise in the audience. The story of this film tells the story of a student named Dinda who is trapped in an organization that adheres to devil beliefs. Through the use of Dutch Angle, the audience is presented with an unstable atmosphere, creating tension and anxiety that blends with the main character's experiences. The aim of making the film "Help Me" is to apply the Dutch Angle technique to arouse the audience's emotions. In this way, the author hopes to strengthen the message and emotional nuances conveyed through this film. This research also aims to provide an overview of how shooting techniques in films can influence the audience's perception and emotions towards the work.

This study aims to determine the Effectiveness of Cyber PR for Covid-19 Information from the Bogor City Health Office in meeting the public's need for health information. This study uses a quantitative research approach. The data in this study were collected using a closed questionnaire which was then analyzed by multiple linear regression by SPSS 24. The results showed that the fulfillment of Cyber Information Needs at the Bogor City Health Office was included in the Good category. The cyber PR media owned by the Bogor City Health Office is a means or equipment used by the Bogor City Health Office in disseminating information about health during the pandemic to meet the information needs of the community. In this case, the people of Bogor City prefer to find out directly to the cyber media of the Bogor City Health Office as a reference in finding information about health because people feel that the Bogor City Health Office provides complete and varied information and is clear in conveying information.

Learning using text or conventional media makes it difficult for students to understand the material presented by the teaching staff. So now students use the YouTube application as a support in their learning activities. This research aims to find out more about the benefits of YouTube media for students and the use of YouTube social media as a place to share learning material. This research uses a descriptive method with a qualitative approach and this research uses data collection techniques including library research. The data used in this research is secondary data. The results of the research show that students who use YouTube as a mass communication medium make it very easy to find the information or knowledge they need and it is easier for students to understand the material contained in videos compared to material delivered directly by teachers or lecturers either online or face to face because of videos. on the YouTube application can be played back at any time to re-study the teaching material presented.

Gender transformation is an effort to achieve liberation from all forms of oppression, whether structural, personal, class, skin color or international economic. The transformation discussed by the author is gender transformation which is seen based on the appearance of the female main character in the imperfect film which is caused by the work environment, family, and so on, causing the female main character to undergo a gender transformation in appearance. This research aims to ensure that development benefits and resources are directed effectively and fairly to men and women. The method used by the author in this research is a quantitative method. Quantitative method is a research method that uses a lot of numbers. Starting from the data collection process to its interpretation. Meanwhile, the research method is an in-depth and careful study of all the facts.

Jathil Obyog is a semi-oral folklore that is undergoing a process of change at this time. The purpose of this research is to find out the changes in Jathil Obyog in Reyog Obyog in Ponorogo City. This research is a qualitative research. There are three parts in this research, namely, the beginning of Jathil Obyog art in Ponorogo City, the change of Jathil Obyog art form in Ponorogo City, and the impact of Jathil Obyog art changes on the community. This research is a qualitative descriptive research. The data was obtained from interviews, observations and literature studies about Reyog Obyog. Data in the form of words and photos. The data is then analyzed through an intensive implementation process that is through a descriptive narrative which is then arranged in such a way and then produces the results of an in-depth analysis. The results of this research show that Jathil Obyog in the Reyog Obyog performance is a traditional performance art that comes from East Java, Indonesia and has gumathok elements. Jathil Obyog changed his mind. Starting from Dance Movements, Events, Makeup and Hair, Dance Properties, as well as Songs and Dances. For the general public, the intensity of Pagelaran Reyog Obyog is increasing, the public's interest in the art of Jathil Obyog is increasing, content creators are developing, and can develop and advance the UMKMe of the community. The intensity of the Reyog Obyog performance has a direct impact on the interests of the community.

This research investigates the role and impact of the use of color tones in documentary films. Through analysis of a number of leading documentary films, this study aims to understand how choosing color tones can influence the audience's experience and convey messages more effectively. The research results show that color tones can create atmosphere, highlight themes, and influence audience emotions. These findings provide additional insight for ocumentary filmmakers to enhance the power of their visual narratives through intelligent use of color palettes

School children's songs are Indonesian pop songs created by Oddie Agam which contain love stories during school. The aim of this work is to create a work in the form of school music. In this work, the arranger works on school children's songs in the form of school music and then combines them with a touch of drumband to form a new arrangement to be performed. The nuance of the arrangement will be packaged cheerfully and cheerfully. This "school child" work is an expression of the author's self in a form that is realized in 3 parts, based on the development of the "school child" song and the session percussion pattern, which appears in a series of rhythms and sentences using the composition techniques that have been created. as a binder for this work.