The digital era has created a generation of digital natives with superior technology adaptability. However, to achieve success in the world of work, soft skills competencies remain an important factor that supports individual success. This study aims to explore the role of soft skills competencies in digital natives in building a successful career. Using a qualitative approach, data was collected through in-depth interviews with young digital native workers in various industry sectors. The results showed that interpersonal communication skills, teamwork, adaptability, and time management were the main elements that contributed to their success. The findings highlight the importance of synergy between technical and soft skills in facing the complex challenges of the world of work. The implications of this study offer insights for organizations to develop training programs that are holistic and support the development of soft skills as part of a human capital capacity building strategy.

This study analyzes the strategy and development of industry in Indonesia with the aim of identifying the main factors that influence the growth of the industrial sector. This study uses a qualitative method with a literature study through related documents and journals. The results of the study indicate that industrial growth is influenced by economic, social, technological factors, and government policies. These factors include the growth of the manufacturing sector, the availability of skilled labor, investment, and the adoption of Industrial Revolution 4.0 technology. Government strategies such as Making Indonesia 4.0, tax incentives, and infrastructure improvements have played a significant role in encouraging industrial competitiveness in the global market. However, challenges such as limited infrastructure, high production costs that hinder growth, especially for Micro, Small and Medium Enterprises (MSMEs) and product quality that does not meet international standards are still major obstacles. This study concludes that in order to maintain competitiveness, industry must increase innovation, implement new technologies and strengthen the quality of human resources. The active involvement of the government in supporting policies and infrastructure is crucial to encourage sustainable industrial development.

The aim of this research was to examine the impact of inf?uencer support, and sa?es advertising materia? on the purchase choices. The hypothesis posited in this research is that inf?uencers, and advertising materia? have a favorab?e impact on customer purchase choices skincare products. The research inc?uded a tota? of 87 respondents who were se?ected via purposive samp?ing, specifica??y purposive samp?ing. The data co??ecting approach invo?ves the use of questionnaires and the ana?ysis of data using SPSS. This ana?ysis inc?udes doing va?idity tests, re?iabi?ity tests, c?assica? assumption tests, mu?tip?e ?inear regression ana?ysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variab?es, name?y Inf?uencers, have a favorab?e impact on purchase choices. Advertising materia? has a beneficia? inf?uence on buying choices. The test resu?ts indicate that the adjusted R-squared va?ue for the independent variab?es inf?uencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variab?e can be exp?ained by the independent variab?es inf?uencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the qua?ity of the goods, its ?ocation, brand, and trust.

The researcher is interested and aims to investigate and analyze the mechanism for handling problematic financing implemented by Bank Sumut Syariah, especially at KCP Kota Baru Marelan. This research adopts a type of field research with a focus on phenomena or symptoms that occur in the field related to problematic financing in Sharia Home Ownership Credit (KPR) products provided by PT. Bank Sumut Syariah, especially at the Sub-Branch Office (KCP) Kota Baru Marelan. The results of this research are based on observation and scientific logical analysis of data collected from the field. Based on in-depth discussions, Bank Sumut Syariah, especially at KCP Kota Baru Marelan, has implemented a mechanism for handling problematic financing by paying attention to sharia principles. This process involves proactive communication, involvement of sharia experts, and customer openness. Customers, as represented by Mrs. Nilam Kurnia, gave positive testimony regarding the bank's approach in handling problematic financing.

The aim of this research is to determine the influence of brand image and product differentiation on sales at PT Aerofood Indonesia Kualanamu Branch and the extent to which product differentiation influences customer satisfaction at that location. Quantitative methods are applied. The population of this research is all customers who have used products and services from PT Aerofood Indonesia Kualanamu Branch. 110 respondents were given a questionnaire to fill out in order to do this. The findings of this research show that at PT Aerofood Indonesia Kualanamu Branch, product differentiation has a good and significant influence on customer satisfaction. However, at PT Aerofood Indonesia Kualanamu Branch, brand image does not have a real impact on customer satisfaction, either positively or negatively. At PT Aerofood, customer satisfaction and sales are significantly influenced by product differentiation and brand image.

This study examines the implementation of the marketing strategy for Sharia KPR Bank Muamalat Stabat Branch and the challenges it faces. In this study, primary and secondary data from interviews, observations, and documentation were used in descriptive analysis techniques. The results of the study show that Bank Muamalat disseminates information through various mass media, both print (daily newspapers and magazines) and electronic (radio and television). Billboards, a type of outdoor advertising used by Bank Muamalat, are seen as a good tool to promote outreach.

Every company formed has a vision and mission that must be carried out to achieve goals. To achieve the goals to be achieved, competent human resources are needed in their respective fields. However, nowadays many people are not working according to their competence because they are looking for income. While working, it is undeniable that employees will feel anxious and lead to burnout. Employee performance will go well if they have the same competence as their job and also do not feel burnout. The purpose of this study was to determine the effect of human resource competence and burnout on employee performance at CV Asih Suminar. In this study involved 30 respondents using descriptive qualitative research. Data collection is done by interviews, observation and documentation. With the result that competence lacks influence while burnout has an influence on performance.
 

Sektor pariwisata telah menjadi salah satu pendorong utama perkembangan sosial ekonomi di sejumlah negara besar dan daerah khususnya di Kota Surabaya. Bahkan, menurut Prakiraan dari World Tourism Organization (WTO), pariwisata diharapkan menjadi kegiatan ekonomi global pertama tahun 2020 mencapai 1.6miliarwisatawan. Di dunia internasional sektor ini adalah mengikuti  perubahan terus-menerus karena meningkatnya jumlah faktor yang terlibat dalam aktivitas sebagai mesin ekonomi secara persial.Ekowisata mangrove merupakan model pariwisatatradisionalyang sedang mengalami transformasi yang menimbulkan beberapa kenyataan bahwa pariwisata memiliki ciriyakni tanaman yang dapat dibuat sirup, dodol dll. Semua ini telah membuat wajah pariwisata industri  tumbuh dinamis dan kompleksitas dengan tujuan  untuk menjalani adaptasi struktural yang dapat  dinikmati pasar serta menjamin ketetapan aktivitas wisata

This research aims to determine the influence of Income Expectations, Entrepreneurship Education, and Family Environment on students' Entrepreneurial Interests. The research method used is a quantitative approach. The research sample consisted of students from various universities taken randomly (Random Sampling). The maximum number of respondents obtained was 200 people. Data analysis was carried out using an outer model (Outer Model) which includes calculations of Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, as well as an inner model (Inner Model) which involves calculating T, R-Square and f-Square statistics. For data analysis, the SmartPLS (Partial Least Square) tool version 4.0.9.3 was used. The research results show that Income Expectations (X1) have a positive and significant influence on Entrepreneurial Interest (Y). Entrepreneurship Education (X2) also has a positive influence on Entrepreneurship Interest (Y), while Family Environment (X3) has a positive and significant influence on Entrepreneurship Interest (Y). Apart from that, together, Income Expectations, Entrepreneurship Education and Family Environment have a positive and significant effect on Students' Entrepreneurial Interest.
 
 

This study aims to analyze the effect of employee training and compensation variables on employee performance variables. The type of research used is quantitative method with descriptive analysis. The data collection technique was carried out online in the form of a questionnaire with the help of the Microsoft Forms application using a Likert scale of one to five and obtained by a simple random sampling method on 32 respondents with the criteria of office workers or employees. The data analysis techniques used in this study are: Outer Model with the calculation of Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, VIF and Inner Model with calculations on R-Square, Adjusted R-Square, and f-Square hypothesis testing on the calculation of T statistic, P-Value, and Original Sample using SmartPLS (Partial Least Square) software version 4. The results showed that: 1) Employee training has a positive and significant effect on employee performance with t test results of 3,774, p-value 0.000, and positive Original Sample. 2) Compensation has a positive and significant effect on employee performance with a t-test result of 3.454, p-value 0.001, and positive Original Sample. 3) Employee training and compensation together have a positive and significant effect on employee performance with an R-Square result of 0.650 or 65% influence. Recommendations from this study are to add independent variables and expand the population area for better results.