Rapid developments in the digital era offer vast opportunities for young entrepreneurs, while also bringing complex challenges. Technological advances have opened up opportunities for wider access to information and markets. However, the challenges of fierce competition and changing technological dynamics are the main obstacles that need to be overcome. Young entrepreneurs must have the ability to adapt to the latest technological developments, such as digital marketing and artificial intelligence, while understanding how consumption patterns are changing with greater emphasis on convenience and personalization. However, overcoming dependence on digital platforms and resource limitations need to be overcome. In overcoming this situation, young entrepreneurs need to use technology to increase efficiency, be creative in creating new products and services, as well as expand networks and collaborate strategically. By managing finances wisely and being able to adapt to changes, it is hoped that young entrepreneurs can continue to exist and grow, and achieve success in an ever-changing global market, Young entrepreneurs in the digital age face big challenges along with advances in technology and changes in consumer behavior. However, with the right strategy, these obstacles can be turned into opportunities for growth and success. Utilizing technology, product innovation and digital marketing can increase efficiency, reach a wider market and increase profits. The ability to overcome digital challenges well opens up opportunities for young entrepreneurs to dominate the market, improve business reputation and achieve long-term growth. Adapting to change quickly will increase competitiveness and support sustainable growth.

Marketing strategy is an important component in formulating business planning for companies to be able to compete amidst tight industry competition. This study aims to identify the marketing strategies that need to be improved by PT Batik Banten Mukarnas and the level of effectiveness of their implementation. Marketing strategy is also closely related to product innovation, where PT Batik Banten Mukarnas is known to continuously introduce new works in the form of batik motifs created by local artists every year to attract consumers.This study uses a qualitative method with a case study on PT Batik Banten Mukarnas. Data was obtained through interviews and field observations. The results of this study are expected to provide input for the company to continuously improve competitiveness through strengthening marketing strategies and creativity of their batik products as a cultural heritage of the Banten region.

Effective change management requires five main steps: assessing the situation, planning the change, putting the plan into practice, analyzing the results, and ensuring that the change is safe and effective in the organization. This research is in-depth about “Organizational Change Management: Effective Strategies in Facing Global Challenges.” Through the literature study method, this research examines more deeply how to implement an effective change management strategy to face an era of boundless global competition characterized by rapid changes in the business environment and advances in communication and information technology. In this effective strategy, it is necessary to involve employees and leaders who change the paradigm of thinking to face the rapid changes in the business environment in global competition for the success of the transformation.

This study aims to determine the impact of product quality, service quality, and social media marketing (Instagram) on purchasing decisions for consumers of Kopi Kenangan RC Veteran (drive-thru). This research is quantitative in nature. The sample consists of 100 respondents, selected using a non-probability sampling method with accidental sampling and the Lemeshow formula. Data collection was conducted through a questionnaire using a Likert scale, and the data were processed using Microsoft Excel 2019 and SPSS Software version 22. The data analysis included validity and reliability tests, classical assumption tests, hypothesis testing, and multiple linear regression. The results of this study indicate that the variables of product quality, service quality, and social media marketing each have a positive effect on purchasing decisions. Additionally, product quality, service quality, and social media marketing collectively have a positive impact on purchasing decisions

This study aims to analyze the effect of competitive advantage on the sales performance of PT Abdillah Sukses Bersama. The purpose of this study is to identify the strengths, weaknesses, opportunities, and threats of PT Abdillah Konveksi. In addition, this study discusses the various strategies used by Abdillah Konveksi to improve their sales performance. In this study, the author collected data through interviews and observations. The results showed that Abdillah Konveksi is in a fairly good condition compared to its competitors' convection positions, each of which has its own characteristics and advantages. Abdillah Konveksi is also able to take advantage of opportunities from the problems that exist in the Bangka Belitung Islands. One of the famous convections in Bangka Belitung, PT Abdillah Sukses Bersama, emerged as a result of the most appropriate initial strategy, which focuses on promotional strategies to publicize and build the brand.
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SDM becomes one of the important factors in determining the success of a company with the presence of work motivation, then the performance of employees will improve and the objectives of the company will be realized. The research was done at the Phathok 25 bakpia factory. Using a type of quantitative research method of saturated sampling with a questionnaire. The sample was given to the employees of the Bakpia Factory at the 25th grade with (X) motivation and (Y) performance. This study was analyzed using the IBM SPSS Statistics program 26. Results from the data processing of the study found that giving work motivation influenced the performance of employees who stated that the Validity Test and the Reliability Test had a fairly large cronbach alpha coefficient above 0.60. Whereas the correlation test 0.012 < of 0.05 then concluded there was a significant.
 
 

One of the most common economic activities in the community is micro, small, and medium enterprises (MSMEs). These businesses are known for being relatively easy to develop and have the potential to strengthen a country's economy. As a source of income for most people, MSMEs are often their economic footing. Furthermore, MSMEs have the potential to compete with other businesses on an international level if they are continuously strengthened. If this is successfully achieved, it will provide a significant boost to national economic growth and support the stability of the country as a whole. The purpose of this research is to collect information about the role of contributions and obstacles faced by UNTIRTA students in an effort to encourage the economic development of MSMEs in Serang City. The research was conducted through a descriptive analysis method with a qualitative approach. To collect data, the author employed both literature study techniques and in-depth interview techniques with UNTIRTA students. The results of this study indicate that UNTIRTA students play a significant role in driving the MSME economy in Serang City. UNTIRTA students can assist in raising public awareness about the role and potential of MSMEs in Serang City. Nevertheless, further endeavors are necessary to enhance students' capacity and accessibility to requisite resources, as well as to reinforce collaboration between educational institutions, the government, and MSME stakeholders. It is anticipated that a more conducive environment for the growth and sustainability of MSMEs in Serang City can be created through close collaboration between students, educational institutions, local government, and MSME players.
 

The ups and downs of employee performance are due to the presence of co-workers lack of support, unpleasant bosses and demanding employees against benefits that are not met by the company. Condition This makes it difficult for the company to grow rapidly. This research aims to determine the effect between compensation and work stress on employee performance both simultaneously and partially. This research was conducted at Perum Damri Cabang Lampung Branch This study consists of independent variables, namely compensation and work stress, and the dependent variable is employee performance. Number of samples used in this study amounted to 42 respondents using the method slovine sample. Hypothesis testing was carried out using the Multiple method Regression (Multiple Regression) . Data analysis using software SPSS statistics 20.0. The results of this study show in the F test (simultaneous) that compensation and work stress have a positive and significant effect on employee performance with a sig F value of 0.000 <0.05 and Fcount of 66.041. The results of the t (partial) test of compensation have a positive effect and significant to employee performance with a sig t value of 0.003 < 0.05 and tcount value is 3.163, while work stress has no significant effect with a sig t value of 0.937 > 0.05 and the tcount value is 0.079. So it can be concluded that only variables compensation that has a significant effect on employee performance while the work stress shows the opposite result.
 

The management of state property in the current era is no longer just administrative, but more advanced thinking in handling state assets and being able to formulate the needs of state property broadly comprehensive accurately and definitely and think how to increase efficiency, effectiveness and create added value in managing assets in order to create orderly management of BMN administrative, physical orderly and legal order. One of them is by regulating BMN carried out at the XYZ ministry, namely through free BMN. This research aims to reorganize state assets that have not been handled properly so that the administration of state assets becomes better and is able to provide the maximum benefit to the state. Based on the review of the free application of BMN to the BMN Administration Regulation, it has a positive impact, one of which is by increasing the percentage of inventory of goods found by 85.4%.