This study aims to analyze the impact of implementing Standard Operating Procedures (SOP) on the service quality of PT. Tiki Jalur Nugraha Ekakurir (JNE) delivery services. The results show a positive influence of SOP implementation on the service quality of JNE's delivery services. Clear and easily understood SOPs help JNE employees complete tasks consistently and efficiently, reducing the likelihood of errors and omissions. Additionally, employee commitment and discipline in applying SOPs, along with support and supervision from management, are crucial in improving service quality. The suitability of SOPs with the needs and conditions of the company is also a key aspect to be considered. Based on these findings, it is recommended that JNE continuously improve the quality of its SOPs and ensure their implementation by employees. Furthermore, enhancing other factors such as infrastructure, technology, and human resources is essential to achieve sustainable excellent service.
 

On certain days, schools participate in Market Day by asking children to make real-life sales and purchases. Students participate in all stages of the supply chain from manufacturing to distribution to consumption during Market day, an example of an integrated entrepreneurship education program. Students can also appreciate their abilities during Market Day. The aim of this research is to help Madrasah Aliyah Al-Hamidiyah Depok students become more imaginative. A qualitative research approach was used in this research. Observation and interviews are the methods used to collect data. These findings indicate that students' originality develops after they participate in Market day at school.
 
 

Changes in technological advances and increased Internet penetration have led to changes in consumer purchases. The study aims to analyze “The impact of 4D marketing mix on GoFood consumer purchasing decisions in Surakarta”. The population in this study is the entire consumer in Surakarta City who has used the service of messaging between GoFood and has made a purchase. The study uses purposive sampling as a sample determination technique and the number of samples in this study is 100 respondents. Variables In this study there are 5 variables to be studied, namely the independent variables consisting of Disruption (X1), Digitalization (X2), De-Siloage (X3), and Diffusion (X4), as well as Purchase Decision (Y) as dependent variables. The results of this study show that the variables disruption(X1), de-siloage(X3) and diffusion(X4) have a positive and significant influence on the Purchasing Decision of GoFood Application Users in Surakarta, whereas the variable digitalization(X2) has a negative and significant impact on the Buying Decisions of Gofood Application users in Surakarta.