This research explores the role of social media in shaping collective identity among users in contemporary society. By employing a qualitative methodology that includes in-depth interviews and content analysis, the study investigates how individuals create and share content that reinforces their group affiliations and fosters a sense of belonging. The findings reveal that social media platforms serve as vital spaces for community building, where users share personal narratives and visual content, and engage in discussions that highlight shared values and experiences.  Key themes identified include the impact of different content types on identity formation, the influence of community leaders and influencers, and the significance of intersectionality in shaping collective identities. While positive interactions on social media can strengthen group cohesion, negative experiences and the prevalence of echo chambers can lead to fragmentation and exclusion. This research underscores the dual nature of social media as both a tool for connection and a potential source of division. Ultimately, the study contributes valuable insights into the complexities of identity formation in the digital age and emphasizes the need for inclusive and supportive online environments. As social media continues to evolve, understanding these dynamics is essential for fostering social cohesion and empowering communities in an increasingly interconnected world.

The decline in the marriage rate in Indonesia in the last decade is a complex phenomenon with many interrelated causes. The institution of marriage, once a strong tradition binding two individuals in a commitment to live together, has undergone significant changes in recent decades. The latest data from the Central Statistics Agency (BPS) shows a decreasing trend in the marriage rate nationally. In 2023, there will only be 1,577,255 marriages recorded in Indonesia, a decrease of 128,000 from the previous year. During the last decade, the marriage rate experienced a significant decline of 28.63 percent. In-depth research highlights the socio-economic factors, changes in mentality, and the influence of online mass media, especially social media, that play a role in this change. The influence of online mass media, particularly social media, is also a factor that cannot be ignored in understanding changing attitudes towards the institution of marriage. Social media has broadened access to information and facilitated communication between individuals in unprecedented ways. Not only does this change the way individuals interact and form relationships, but it also influences perceptions of traditional values such as marriage.

Indonesia and Thailand, both Southeast Asian countries with high levels of cigarette consumption, have implemented health warning images on cigarette packs as a strategy to reduce smoking prevalence. This study aims to analyze and compare the effectiveness of these warning images in creating a deterrent and fear effect on smokers in both countries. Using Roland Barthes' semiotic method, this study focuses on visual elements such as image, size, and text message. The findings show that in Indonesia, images of lung cancer victims with scary textual warnings are pasted on the packaging, whereas in Thailand, the images used are more varied and larger in size, creating a stronger visual impact. Data from the Indonesian Ministry of Health and Thailand's Global Action to End Smoking revealed that there will be 70 million smokers in Indonesia by 2024 and 11.5 million in Thailand by 2022. The comparative results suggest that the larger and more varied health warnings in Thailand may be more effective in attracting attention and triggering emotional responses compared to the more homogenous approach in Indonesia. In conclusion, the results of this study suggest that effective visual warnings can influence smokers' awareness and behavior, providing important insights for the development of more dynamic public health policies tailored to each country's cultural context in tobacco control efforts.

This study aims to analyze the innovation of public relations (PR) content publication strategies in shaping the image of regional leaders in East Java Province, focusing on the utilization of digital technology. The main issue addressed is the lack of effectiveness of content strategies in changing public perception and building a positive image. Using the theories of relations, reputation, and relevance (Onggo, 2004), the study explores and analyzes how PR content strategies can be innovatively applied. The research employs a qualitative method with a case study approach, involving in-depth interviews and document analysis. The findings indicate that the use of social media and digital platforms enhances two-way communication, strengthens relationships, and builds a positive reputation. Relevant and timely content increases public engagement, ensuring government messages remain significant. The study suggests optimizing digital technology and enhancing PR staff training to master the latest digital tools. Recommendations for future research include comparative studies across regions on the effectiveness of digital communication strategies. Thus, this study provides practical and theoretical insights to improve the effectiveness of public communication in the digital era, supporting the success of programs and policies in East Java Province.

This quantitative study uses SmartPLS3 to analyze the main issues related to the impact of the COVID-19 pandemic on MICE (Meeting, Incentive, Convention, and Exhibition) business actors, as well as the role of the hybrid model in maintaining the sustainability of MICE activities in Indonesia. This study focuses on five representative cities that are the main targets of MICE activities according to the government's strategic plan, namely Jakarta, Bogor, Bali, Yogyakarta, and Malang. The COVID-19 pandemic that has hit various countries, including Indonesia, for more than a year, has brought major challenges. The tourism and MICE sectors are among the most affected, with many business actors forced to stop their operations and switch to alternative sectors such as culinary, agriculture, and plantations as a means of survival. However, the emergence of the hybrid model has become an important solution for the MICE sector. Some alternative solutions adopted during the pandemic include organizing virtual MICE events, virtual tourism, webinars, and meetings through platforms such as Google Meet and Zoom. Teleconferencing has also become an important tool to maintain engagement. These adaptations highlight the increasing reliance on advanced technology to ensure the sustainability of the MICE industry. The implementation of these activities requires high creativity and quality in order to run well. This change emphasizes the importance of continuous innovation and utilization of technology by MICE industry players to navigate the ever-evolving landscape.

This article examines the management of marine tourism in Lanjukang Island, a tourist destination located in the Spermonde Islands, Makassar City, South Sulawesi, with a focus on the role of maritime diplomacy in increasing tourism potential while preserving marine resources. This research uses a qualitative approach with literature study methods and interviews with relevant parties, such as local governments and local communities. Lanjukang Island, with its beautiful underwater nature and beaches, faces challenges in the form of coral reef damage due to destructive fishing practices and coastal abrasion processes. Nevertheless, Lanjukang Island remains an attractive tourist destination for domestic and foreign tourists. The Makassar City Government plays an active role in promoting marine tourism through international collaboration, one of which is through the Makassar International Eight Festival and Forum (F8) event. Maritime diplomacy, which emphasizes international cooperation in marine resource management and tourism, plays a key role in facilitating sustainable tourism development on Lanjukang Island. The research found that while there is great potential in the marine tourism sector, more integrated and sustainable management is needed to support the local economy and the preservation of the marine environment. Collaboration between government, community and international partners is essential to achieve a balance between tourism development and nature conservation.

The Anambas Islands are small islands in Indonesia, which are located in the South China Sea. The Anambas Islands are also part of the Riau Archipelago Province, which is surrounded by many small islands, most of which are uninhabited but still have pristine natural beauty. The aim of this research is to analyze community empowerment in community-based tourism development and develop a strategy for developing community-based tourism development to increase local revenue. Tourism supporting infrastructure that must be improved in the development of tourism development in Anambas Islands Regency is improving public infrastructure and infrastructure in the tourism sector, namely sea transportation and marine tourism recreation facilities which have the highest value of 4.93, meaning that they must be focused more on their development. The method we take is qualitative and the internet is the main means we use to get a lot of information about the advantages and disadvantages of some of the islands in the Anambas Archipelago. The results of this research show the opportunity to build new tourism works to exploit its beautiful nature and of course build cooperation between local communities in the Anambas Islands.

Tourism is an open sector, characterized by low barriers to entry and influenced by various political, social, environmental, and technological trends. The concept of governance in the tourism industry has gained significant attention in recent years, as it plays a crucial role in ensuring the sustainable development and competitiveness of tourist destinations. This study presents the findings of an exploratory research study on a good governance model for Vanaprastha Tourism. The research revealed that Vanaprastha Tourism encompasses seven risk factors as a destination concept. These include nature engagement, the experience of silence and contemplation, engagement with traditional practices, a holistic approach to well-being, sustainability and environmental consciousness, cultural immersion and authentic experiences, community empowerment, and socio-economic impact. Assessing the seven factors and overall visitor perception is essential for effective governance in Vanaprastha Tourism. The framework includes eight assessment elements, with 30 indicators and 49 sub-indicators, offering a comprehensive evaluation of various aspects such as environmental sustainability, community engagement, and visitor satisfaction. Vanaprastha Tourism should advocate for responsible tourism practices and foster stakeholder collaboration to address critical challenges. This will allow Vanaprastha Tourism to emerge as a model for sustainable and responsible tourism and safeguard its distinctive cultural and environmental heritage.
 

This study examines the role of Green Human Resource Management (GHRM) in increasing employee awareness and participation in eco-friendly tourism management in Semarang Regency. Using a mixed-methods approach, this research analyzes the implementation of GHRM practices, evaluates the level of employee awareness and participation, tests the influence of GHRM on employee awareness and participation, and identifies factors affecting GHRM effectiveness. The results show that GHRM practices, especially green training and development and green employee involvement, significantly predict employee awareness and participation levels in environmentally friendly practices. However, the implementation of GHRM in the Semarang Regency tourism industry is still not optimal and faces various challenges. A more contextual, participatory, and integrated approach is needed to optimize the role of GHRM in supporting sustainable tourism. Practical implications of this research include the need to integrate sustainability principles into all HR functions, design relevant training programs, involve employees in GHRM initiatives, align reward systems with sustainability goals, and develop an organizational culture that supports sustainability. This study provides valuable insights into the role of GHRM in realizing sustainable tourism and contributes to achieving the Sustainable Development Goals.

Businesses, regardless of size, must continuously adjust to fast-paced technological advancements to remain competitive, particularly in the hotel industry. The Room Division plays a vital role as the heart of the hotel business, serving as the frontliner. A significant number of hotels have implemented technological advancements inside their operational room divisions, particularly in the front office and housekeeping departments. However, there are only a limited number of apps that can provide automation for analyzing the effectiveness of room attendants using delegation systems. A prototype of the hotel room division application based on the Intelligent Planning System (IPS). The IPS module provides automated analysis with rapid and precise outcomes, minimizing human involvement and reducing the likelihood of human mistakes. The research is conducted by applying the Software Development Life Cycle (SDLC) with the waterfall model, which includes planning, development, testing, and implementation stages. The prototype's anticipated outcome is to serve as a viable solution, with innovative features potentially benefiting the hotel's operational room division.