This article discusses the use of persuasive language in cosmetic advertisements on the TikTok application. Persuasion is a text that aims to invite or persuade others to take a certain action. In other words, Persuasion is used to convey a certain Intention so that the audience can carry out or accept the ideas of the author of the text. This means that persuasive writing has the ability to generate certain stimuli that are important to the author. In this study, the researcher chose a qualitative method to conduct research on the use of persuasive language in cosmetic advertisements on the TikTok application. In data collection, researchers used techniques such as capturing images, listening, and taking notes. The data used in this study were cosmetic advertisements viewed on the TikTok application which included persuasive techniques. In this study, researchers found two of the seven types of persuasive language. There are two techniques used, namely rationalization which explains the content, and the results after using cosmetics and suggestions are influencing and persuading others to accept a certain position without providing a basis for trust.

This study aims to analyze the intrinsic elements in the novel KKN (Kuliah Kerja Ngebaper) by Nurul Vidya Utami. This novel was selected because it contains various aspects of human life during the Community Service Program (KKN), wrapped in a light yet meaningful romantic and comedic theme. The research employs a descriptive qualitative method with a structural approach, focusing on the analysis of intrinsic elements, which include theme, plot, setting, characters and characterization, point of view, language style, and moral message. The results show that the intrinsic elements in this novel are closely interconnected and together form a coherent narrative structure. The main theme presented is the dynamics of friendship, love, and personal conflict during the KKN activities. A chronological plot is used to portray the story in an orderly manner, with settings that enhance the atmosphere of the narrative. The characters are depicted with diverse and realistic traits. The third-person point of view provides an objective narrative distance, while the moral message conveys deep values about love and sacrifice. This study is expected to contribute to literary studies, particularly in understanding the structure and meaning embedded in modern literary works.
 
 

This study explores ethnographic research methods in education, focusing on their characteristics, types, advantages, and limitations. The study aims to provide a systematic understanding of ethnographic research in education and identify steps to enhance its validity and reliability. A library research approach was used, analyzing various academic sources. The findings reveal that ethnography provides deep insights into school culture, classroom social interactions, and student-teacher communication patterns. Identified types of ethnographic research include realist, critical, and case study ethnography. While this method offers a holistic understanding of educational contexts, it also has drawbacks, such as researcher subjectivity and extended time requirements.

This study examines the effectiveness of using the local legend “The Origins of Kudus City” as a learning medium to improve reading skills in elementary school students. This legend was chosen for its three unique features: first, it contains the historical narrative of Sunan Kudus, rich in Islamic-Javanese acculturation values; second, it has strong geographical relevance to students’ daily lives in Kudus; third, it presents potential for character visualization and cultural settings that are engaging for early-age readers. The study aims to analyze the influence of local legends on students’ reading development. A Systematic Literature Review (SLR) was conducted by analyzing seven relevant articles sourced from academic databases such as Google Scholar, DOAJ, and Scopus. The inclusion criteria focused on reading skills, elementary school students, learning media, and the legend of Kudus City. The results indicate that illustrated storybooks based on local legends can significantly enhance reading comprehension, increase student motivation, and encourage active classroom participation. Additionally, this learning media enables the integration of local cultural values into the educational process, making learning more contextual and meaningful. Thus, illustrated storybooks based on the legend of “The Origins of Kudus City” are proven effective as an innovative learning tool that not only strengthens reading skills but also preserves local wisdom in elementary education.

This study examines illocutionary speech acts according to Austin's theory in the short story Karma Tanah by Ketut Syahruwardi Abbas. This study aims to describe the form of illocutionary speech acts in the short story Karma Tanah by Ketut Syahruwardi Abbas, to describe the contextual meaning in the short story Karma Tanah by Ketut Syahruwardi Abbas. This study uses a qualitative research type with a descriptive method. The research data used are dialogues in the form of words, phrases, clauses, and sentences that indicate illocutionary speech acts. The source of research data is the short story Karma Tanah by Ketut Syahruwardi Abbas. Data was obtained using the first technique, the researcher classified the data obtained during the reading stage, then grouped based on the form and meaning of the illocutionary speech found in the short story Karma Tanah by Ketut Syahruwardi Abbas. Furthermore, the researcher analyzed all groups of data based on the form and meaning of the illocutionary speech and finally the researcher made conclusions or described the data based on the results of the analysis. The results of this study were obtained with 17 speech data found divided into five types of illocutionary speech acts, namely assertive speech acts as many as 4 utterances, directive speech acts as many as 5 utterances, expressive speech acts as many as 3 utterances, commissive speech acts as many as 3 utterances, and declarative speech acts as many as 2 utterances. The meaning of the utterance is adjusted to the context of the utterance. From these results, the form of assertive and directive speech acts states that the most are found in the short story Karma Tanah.
 

This study aims to enable researchers to describe the types of code mixing contained in the KKN Novel (Kuliah Kerja Ngebaper) created by Nurul Vidya Utama. The researcher conducted the study using a qualitative method accompanied by a qualitative descriptive approach. Meanwhile, the method of collecting information and data used a direct method in the form of dialogue analysis in the related novel. The researcher himself acted as the data collection instrument. In addition to the data notebook, the main instrument used in this study was the researcher himself. Through the results of the analysis obtained in the KKN novel (Kuliah Kerja Ngebaper) which included the combination of elements in the form of 25 words, the combination of elements in the form of 18 phrases, the combination of elements in the form of 8 basters, the combination of elements in the form of 1 repetition, and the combination of elements in the form of 1 idiom. Knowing that there are two types of code mixing, which are external and internal code mixing. English, Japanese, Mandarin, and Arabic are classified as external code mixing. While Betawi, Sundanese, and Dawan Amanuban languages are included in languages that experience code mixing. The code-mixing order itself can be divided into three, namely adjectives, nouns, and verbs. It is hoped that in the future researchers can be an alternative reference for subsequent research in the field of sociolinguistics, especially for campus studies of literary greeting codes.

This research is an experimental research with a type of quasi-experiment with a pretest-posttest non-equivalent control group research design. This study consists of the dependent variable, namely mastery of I'rab nawhu and the independent variable, namely spinner learning media. The samples of this study were 26 students of class 8D as the control class and 25 students of class 8F as the experimental class. The instruments used are tests and documentation. The data analysis technique used is descriptive statistics and inferential analysis on the Wilcoxon test. The media chosen in this study is spinner learning media for mastery of I'rab of students in class 8F PPMI Assalam. In this study, the average pre-test score was 54% and the average post-test score rose to 78%, with an increase of 24%. However, the hypothesis test obtained a value of 0.000 which is greater than 0.05 which means H0 is rejected and Ha is accepted.
 
 

This article discusses the linguistic structure of Indonesian with an emphasis on the importance of morphology as one of the main aspects in learning and understanding language. Morphology, as a branch of linguistics, studies the internal structure of words and the process of their formation through affixation, reduplication, and composition. This study aims to analyze the types of morphemes—including free, bound, derivational, and inflectional morphemes—and to understand the morphological process and grammatical classes in Indonesian systematically. Through this study, it is also explained how affixation (prefix, suffix, infix, and confix), reduplication in various forms, and compound word composition play a role in forming meaning. This study highlights the importance of morphology in language teaching, communication, and development, and emphasizes that understanding morphological structure will improve language skills accurately and effectively, both in formal and informal contexts, and strengthen the sense of familiarity and awareness of the richness of Indonesian.

This research aims to examine the moral values ??contained in the lyrics of the song "For Women Who Are in a Hug" by Payung Teduh using a literary sociology approach. This song was chosen because the lyrics are full of meaning and describe the deep emotional relationship between the male and female characters. Through qualitative analysis, it was found that this song contains the values ??of affection and sincere love, emotional honesty, simplicity, gratitude, and respect for women. These values ??not only reflect healthy personal relationships, but also reflect the social conditions of modern society which is experiencing a crisis of emotional closeness due to the dominance of materialistic lifestyles. The results of this study show that song lyrics as part of popular literary works can be an effective medium in conveying moral and social messages in a subtle but profound manner.

This study aims to analyze the implementation of active learning strategies in enhancing the understanding of Islamic values in schools. Active learning provides space for students to actively engage in the learning process, allowing Islamic values to be understood, internalized, and applied in daily life. Through a literature review, this study examines various literatures discussing the concept of active learning, types of active learning strategies, and their impact on students’ understanding and practice of Islamic teachings. The results show that active learning strategies, such as discussions, simulations, religious projects, and reflections, significantly improve students' understanding of Islamic values in a deeper and more contextual manner. Furthermore, the teacher’s role as a facilitator is crucial in creating a conducive learning environment that supports the internalization of Islamic values. This study concludes that active learning not only enhances the cognitive aspects of students but also strengthens their Islamic character.