In this context, it is important for companies operating in the field of social e-commerce to understand the factors affecting customer satisfaction and e-loyalty, among others sales promotion, perceived security, e-service quality and trust. Through this research, is expected to provide valuable insights for social e - commerce companies in developing effective customer marketing and management strategies to increase customer satisfaction and e - loyalty, especially in this study directed at the phenomenon of TikTok Shop which is a trend among the public especially during the COVID-19 pandemic a few years back. The results are expected to provide valuable input for TikTok and other social-commerce platforms in improving customer satisfaction and customer loyalty. Keywords: sales promotion, perceived security, e-service quality, trust, customer satisfaction.

The most significant company assets are Human Resources (HR). Talent management is very important to attract and maintain competent employees. The purpose of this study is to see the challenges of talent management in the Pandemic Covid-19 era. Qualitative methods in the form of literature reviews are used in this study. Literature research was conducted by examining in six publications on talent management in the Pandemic Covid-19 era published in national and international journals between 2017 and 2021. The greatest difficulty for human management during Pandemic, according to the results of the analysis, was that organizations and businesses in the whole world are currently facing a very volatile situation. The organization must respond and adapt to changes, and manage their workforce, in the context of global change brought by the plague. Therefore, the organization must constantly try to be proactive to deal with reality that is always changing and unpredictable.

Indonesia is one of the many countries with confirmed cases of Covid-19. An increase in Covid-19 cases can have a big impact, one of the impacts is the declining quality of human resources for each individual in a company. To improve the quality of human resources, of course you have to know the management of human resources. Human resource management is the process of managing human beings from planning, recruitment, selection, training, development, compensation, career, safety, health and maintaining industrial relations to termination of employment to achieve from the company and achieve prosperity. The scope of HRM is the objectives of HRM, policy objectives and functions of HRM related to improving the quality of the company's human resources, including: 1. Planning 2. Organizing 3. Implementation 4. Supervision. The functions of human resource management in a company or organization itself include: 1. Job analysis 2. Human resource planning 3. Human resource recruitment 4. Selection 5. Training and development 6. Job evaluation 7. Compensation 8. Career path 9. Safety and health. Factors that influence the quality of human resources in a company are as follows: 1. Company culture 2. Environment 3. Technology 4. Leadership 5. Adaptation 6. Productivity 7. Motivation and recognition. The company's strategy in order to improve the quality of human resources after Covid-19, as follows: 1. Clear job description 2. Detailed work planning 3. Emphasis on technical qualifications and skills 4. Emphasis on special worker training 5.

One place for students who want to learn about entrepreneurship through entrepreneurship learning with a business incubator. Entrepreneurship learning in tertiary institutions through business incubators is expected by the Indonesian government in building Start-Ups. especially college. The purpose of this study was to determine the effectiveness of entrepreneurship learning through business incubators in building start-ups in tertiary institutions. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the management of business incubators in tertiary institutions has been going well, this can be proven by the existence of an organizational structure, the proper management of business incubators according to their duties and responsibilities, facilities and infrastructure that are quite complete, and various different types of programs. work with the same goal of growing strat-up souls. The role of the business incubator in cultivating young strat-ups in college is quite good. The results of this research have implications for two things. First, universities are expected to continue to upgrade entrepreneurship learning in a creative, innovative and adaptive manner. Second, the government is expected to continue to improve and equip incubator facilities evenly and improve mentoring/training programs for students

The objectives of this thesis include: Analyzing the development of the tourist village of Pematang Johar, Deli Serdang Regency, analyzing the inhibiting and supporting factors that influence the development plan of the Tourism Village of Pematang Johar, Deli Serdang Regency and formulating and formulating a tourism development strategy in developing the Tourism Village of Pematang Johar, Deli Serdang Regency. To answer the first objective using the 4A theory analysis ( attraction, accessibility, amenity and ancillary ), to answer the second objective using the IFAS ( Internal Strategy Factors Analysis Summary) and EFAS ( External Strategy Factors Analysis Summary) methods, to answer the third objective is to combine the results 4A analysis and the results of the IFAS and EFAS calculations contained in the IE Matrix. The attractions in Pematang Johar Village are rice harvesting activities, rice field batik activities, enjoying food and drinks in huts in the middle of the rice fields, adequate accessibility, amenities, namely health facilities, security facilities, existing worship facilities and good, as well as ancillary or additional services through the existence of POKDARWIS (Tourism Awareness Group) and BUMDes which assist in the development of Pematang Johar village. From the results of the calculation of IFAS with a total value of 2.7 and EFAS with a total value of 3.14, then based on the results of the Internal and External (IE) matrix analysis shows that the development of the Pematang Johar tourist village is in cell II, namely growing and fostering, the strategy taken is to implement an intensive strategy, namely through market penetration, market development and product development.
 
 

Jambi Province is one of the provinces with the largest number of Palm Oil Mills in Indonesia. The large number of PKS that exist and the number of customers that are not too many make each PKS must be able to maintain its relationship so that sales do not decrease. The existence of intense competition and the need to maintain relationships is the phenomenon behind this research so that the purpose of this research is to analyze the effect of Relationship Marketing Inputs on customer loyalty at PT. Sucofindo Jambi This research was conducted using a questionnaire method on 65 customers of PT. Sucofindo Jambi The data analysis method used is quantitative analysis, namely analyzing through statistical calculations with the help of the SPSS version 19.0 program. The results of data analysis show that understanding customer expectations, building service partnership and total quality management have a positive and significant effect on customer loyalty of PT. Sucofindo Jambi. while the empowering employees variable has no effect and is not significant on customer loyalty of PT. Sucofindo Jambi.
 

This study aimed at analysing the pricing strategy done by Wyndham Garden Kuta Bali as one of the strategies to survive during the pandemic. This was a qualitative research using interview and literature study to collect the data. The interview was done with the general manager of Wyndham Garden Kuta Bali, while literature study was done by analyzing several relevant literatures. Data gained from the interview and literature study were analyze qualitatively by doing data sorting and organizing. Based on the results of analysis, it was found out that pricing was done by the executive committee and owner. The re-pricing done by Wyndham Garden Kuta Bali affected the occupancy in which there was an increase in term of occupancy in 2022. Even though the increase was not that significant, it might be good indicator for the improvement of tourism and hospitality industry in Bali.

This study aims to: 1). This study aims to determine the effect of the promotional mix on the interest in tourist visits to Air Belanda in Saleman Village. 2). To find out the effect of sales promotion on the interest in tourist visits to the Air Belanda tourist attraction, Saleman Village. 3). To find out the development of the promotion mix on the interest of tourist visits to Air Belanda, Saleman Village. This type of research uses qualitative and quantitative research approaches. This research was carried out at the Air Belanda tourist attraction, Saleman Village, Central Maluku district. The objects in this study are tourists who visit and have not visited the Air Belanda tourist attraction in Saleman Village. Sources of data used are primary data and secondary data. Data collection was taken through direct observation, interviews, and distributing questionnaires to managers and visitors totaling 25 respondents. Data analysis was carried out through the stages of editing, classification, scoring and scoring, tabulation and conclusions. The data analysis technique used is validity test, reliability test, classical assumption test, and hypothesis testing, in managing data using SPSS 25 for windows auxiliary software. The results of the analysis obtained based on this study are the Promotional Mix Variables have a significant effect on the interest of tourist visits, where it is known that the advertising sig value affects the interest in tourist visits is 0.245> 0.05 and the T count value is 1.196 < T table 2.079 and the sales promotion sig value has an effect the interest in tourist visits is 0.735 > 0.05 and the T arithmetic value is 0.343 > T table 2.079 while the public relations sig value does not affect the interest in tourist visits seen from the sig value of 0.001 < 0.05 and the calculated T value is 3.884 > T table 2.079. The conclusion of the research shows that the promotion mix (advertising, sales promotion, and public relations) has an effect on the interest in tourist visits.

One place for students who want to learn about entrepreneurship through After the Covid-19 Pandemic caused high environmental pressure to occur. One of them occurred in the increasingly uncertain sector of the country's economy. There are many things that can be done to provide economic solutions, one effective way is through improving the performance of MSMEs. Micro, Small and Medium Enterprises (MSMEs) have important characteristics in economic development, both in developing and developed countries. The importance of the role of MSMEs in helping the country's economy, it is hoped that the longer the development of MSME performance will increase. The strategy decision emerged as a response to the current decline in MSME graphics performance, with steps. Strategic planning in small companies is much more informal compared to large businesses, however, MSMEs must continue to develop new missions, goals, strategies and policies, to then compare external opportunities and threats with their potential strengths and weaknesses. In this study MSME innovation as an additional stimulus because innovation is thought to increase competitive advantage, understanding the relationship between performance and innovation in micro, small and medium enterprises can help the company's competitive strategy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals. related to keywords. Based on the literature study conducted, it was found that the strategic decisions made by MSME actors were still not quite right, on average MSME actors made short-term strategic decisions. Meanwhile, the innovation of MSME actors is very qualified to have a competitive advantage and competitiveness. The results of the research have implications for the first two things in the behavior of MSMEs, it is hoped that they will continue to improve their abilities creatively, innovatively and adaptively, both parties the government is expected to continue to improve and equip MSMEs facilities evenly and improve mentoring programs / training for MSMEs.

This study aims to analyze the influence of marketing mix factors and internal resources on the purchasing decisions of consumers in Central Java who choose higher education. A combination of descriptive and exploratory methods is used along with research factors such as marketing mix, internal resources and purchasing decisions. This study used a technique called structural equation modeling analysis. The results show that the dimensions of product, price, promotion and location contribute to the marketing mix, with the marketing mix contributing the most to promotion. At the same time, resignation factors such as personal characteristics, processes and physical conditions contribute to internal resources, and personal characteristics are the most important factors. Decisions about the type of product, form of product, brand, seller (informant), time of purchase and payment terms contribute to the purchase decision. It turns out that the most important factor is the moment of purchase. Finally, the marketing mix and internal resources contribute to purchase decisions, with internal resources having the greatest influence on purchase decisions