The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

Stunting is a long-term nutritional problem that severely affects children's physical growth and cognitive development. To address stunting, Rejosari Village has developed various community-based initiatives. The purpose of this study is to find out how the Rejosari Village community functions to prevent stunting in children by using cooperation and participation strategies. Socialization of stunting, nutrition counseling for pregnant women and breastfeeding mothers, routine monitoring of pregnant women's health, and provision of supplementary food for children under five are some of the programs in which the community is actively involved. Village health cadres also play an important role in supporting the implementation of these programs by providing direct instruction and guidance to residents. A qualitative case study was conducted to collect data through field observations and interviews. The results showed that community involvement not only increased awareness of the importance of preventing stunting but also increased active participation in maintaining the health and nutrition of children in Rejosari Village. The village experienced a decrease in stunting rates due to strong community participation, which was supported by the village government and non-governmental organizations. The results suggest that the community-based intervention model used in Rejosari Village can be adapted and applied in other villages facing similar problems in preventing stunting.

Halal certification plays a crucial role in enhancing product competitiveness, particularly in Kota Guring Village. Many producers in this village do not fully understand the benefits of halal certification, which may reduce their products' competitiveness in both local and international markets. This study aims to analyze the importance of halal certification in increasing product competitiveness in the village. The method used includes surveys and interviews with local producers as well as secondary data analysis from various related sources. The results show that halal certification can increase consumer trust, expand markets, and improve product quality. Therefore, halal certification is an important strategy that local producers need to adopt to compete in broader markets.

Kuliah Kerja Nyata (KKN) is one of the lecture programs that must be provided and implemented by every university in order to achieve one of the goals and tri dharma, namely Pengabdian Kepada Masyarakat (PKM). Mata Lombu is one of the villages selected to carry out the KKN program, but as a village in Indonesia, it is generally not free from several problems. Based on observations and social analysis carried out, there are various problems that need to be addressed including: (1) lack of community understanding regarding local food processing, (2) lack of understanding of farmers regarding preventing pests in crops, (3) lack of literacy and numeracy among students. Elementary and junior high schools in the village, (5) limited access to clean water, and (6) limitations of MSMEs (Micro, Small and Medium Enterprises) in creating jobs. Based on a number of problems found during observations and social analysis, and the description in the background, the main objective of all these programs is to fulfill community service and empowerment in Mata Lombu Village through a project action planning framework or Project Action Plan (PAP). The series of Unkriswina Sumba Regular KKN activity methods includes the stages of program planning, implementation and evaluation. The results of this activity show that this activity can increase insight, understanding and new knowledge regarding local food, making bokashi fertilizer, making natural pesticides, and tutoring, and can increase crop yields, food security, reduce the impact of environmental pollution, and increase value. increase the economy of village communities.

The use of plastic waste and used bottles in Lubuk Napal Village was innovated into Ecobricks which were implemented at SDN 026 Rambah Samo. The aim of this activity is to foster sensitivity, awareness, concern and creativity to use and process waste as best as possible. This activity produces benches and tables that can be used by students in the reading garden at SDN 026 Rambah Samo.
 

This study evaluates the educational assistance program carried out by KKN Post 50 students from UIN Walisongo Semarang in Wungurejo Village, Kendal, with the aim of improving the quality of education and children's learning motivation. This program includes various activities such as KKN Teaching, Scholar Village, and KKN Edu-Competition, which adopts the Participatory Learning and Action (PLA) method to encourage active interaction between students and the community. Despite the challenges of equal distribution of participants, activities such as calligraphy and smart learning succeeded in attracting the interest of children, who felt that it was helpful in understanding the subject matter and was more motivated to learn. Positive responses from parents and teachers show that the presence of KKN students contributes to overcoming the shortage of educators and increasing children's enthusiasm for learning. The results of the evaluation show that this activity is effective and has a positive impact, and it is hoped that it can continue to be developed to improve the quality of education in the village.

Women and children are vulnerable to violations of their rights. Therefore, the state through the government must provide efforts to empower the rights of women and children. The role of the government in providing this effort must also be supported by all circles, including students, in providing education and understanding for the parties involved so that the information reaches them. The purpose of this study was to find out how much implementation of efforts to empower women and children's rights has been carried out in Desa Tanjung Rambutan. The method carried out in the study was a quantitative method with filling out a questionnaire survey. The process of data analysis process is carried out by analyzing the responses from the audiences and presenting the data that has been obtained for drawing conclusions.

Real Work Lectures (KKN) is a community service program that students must take part in as part of the higher education curriculum in Indonesia. The aim of this activity is to develop students' abilities to apply the knowledge and skills they have acquired during lectures in real contexts in society. KKN activities were carried out in Simpang Tiga Daratan village, Enok District, Indragiri Hilir Regency for 40 days, with a focus on the Literacy Work Program in the form of the Anti-Bully movement. The methods used include counseling and training. The results of this activity show an increase in public awareness about the importance of bullying prevention, as well as the existence of sustainable programs that can be implemented by the community independently. This activity also provides direct experience for students in interacting and contributing to society. In conclusion, KKN is an important means for students to apply academic knowledge in everyday life and have a positive impact on the local community.

This article discusses the importance of business legality, especially in obtaining Business Identification Numbers (NIB) and Halal Certificates for Micro, Small and Medium Enterprises (MSMEs) in Gentong Village, Pasuruan. Gentong District has many MSMEs that play an important role in the local economy, but face challenges in understanding and managing business legality, which results in limited access to wider markets. This article highlights the mentoring program carried out using the Service Learning method, which involves direct interaction between academics, students and MSME actors. This program aims to increase the understanding and skills of MSME players in managing NIB and Halal Certificates, as well as overcoming bureaucratic obstacles which often become obstacles in managing business legality. Through this approach, MSME players are expected to be able to increase the competitiveness and sustainability of their businesses. This article also examines relevant theories, such as Legitimacy Theory, Social Capital Theory, and Market Access Theory, which support the importance of business legality in building reputation, expanding markets, and reducing legal risks. The results of this mentoring program show that with adequate business legality, MSMEs in Gentong Village are able to expand business networks, increase credibility, and access larger market opportunities, both at the local and international levels. Thus, business legality is not only an administrative fulfillment, but also an important business strategy for the growth and sustainability of MSME businesses amidst increasingly tight market competition.

This research examines the influence of the school environment on students' learning processes within the context of educational psychology. The school environment, including physical factors such as noise, lighting, and classroom conditions, as well as social factors like student-teacher interactions, significantly impacts the quality of learning. These factors can affect students' concentration, motivation, and academic performance. In educational psychology, a conducive environment has been proven to support effective learning and improve educational outcomes. This study aims to identify school environment aspects that influence the learning process and provide recommendations for creating optimal conditions for both academic and psychological development of students.