This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era.
Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.

 In today’s modern era there are a lot of muslim women who wear hijab with various models, motifs, trends that adjust to fashion trend, life style, brand image of today muslim women. The purpose of this study is to provide an understanding of marketing management and to find out the influence of trend fashion, life style, brand image on purchase decisions and repurchase intentions in the world of L-scraft Lamongan hijab. The sample taken was 90 and used the questionnaire distribution technique with the help of the SPSS data processing application. Which states positive and significant results means that there is a influence between the three variables on purchase decisions and repurchase intentions.

This study analyzes the effect of Leverage (Debt to Asset Ratio/DAR), Liquidity (Current Ratio/CR), and Sales Growth on Financial Distress, with Firm Size as a control variable. Financial distress is proxied by a Negative Net Income within one year. The object of this study is manufacturing companies in the miscellaneous industry subsector listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period. The sample consists of 42 companies, with a total of 168 observations, selected using the purposive sampling method. The data used is secondary data from company financial statements, analyzed using panel data regression with the EViews application, and tested using logistic regression. The results show that Leverage (DAR) has no significant effect on Financial Distress, while Liquidity (CR) and Sales Growth have a negative and significant effect on Financial Distress. Additionally, the control variable, Firm Size, also shows a negative effect on Financial Distress. This study is expected to serve as a consideration for company management in managing debt and formulating sales growth strategies to minimize the risk of financial distress. For investors and creditors, the findings of this study can be used as a reference in evaluating a company's financial condition before making funding and investment decisions.

PT Pelindo Petikemas Belawan. is a container service company. This paper aims to determine the role of the Planner in container loading and unloading activities in the operational division engaged in container loading and unloading. To support the smooth running of loading and unloading work is greatly influenced by the role of the planner in it as well as the loading and unloading equipment facilities and procedures related to the loading and unloading. The role of the planner in operational activities is to receive emails from the shipping company (agent) then the planner immediately makes a loading list that has been sent by the shipping company to the planner with that the planner also determines the place to stack containers on the ship and regulates the equipment that operates for loading and unloading containers. In the role of the planner in loading and unloading activities, better accuracy and supervision are required, because without supervision and accuracy in loading and unloading activities, it can result in errors in exporting/importing containers and damage to the cargo to be loaded/unloaded. In writing this paper, the method used by the author in obtaining data is based on direct observation in the field related to the object, literature analysis and direct interviews.

.This research discusses the Influence of Teamwork and Communication on Employee Performance. This research discusses Teamwork and Communication on employee performance at PT Buana Armada Jaya. The research aims to explain the influence of teamwork and communication on employee performance at PT Buana Armada Jaya. The sample for this research is employees who work at PT Buana Armada Jaya, numbering 40 employees. The analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression. The results of the research are (1) Teamwork has a significant effect on the performance of PT Buana Armada Jaya employees. The results of this research prove that, if teamwork is good, employee performance will be better, because without good teamwork, it is difficult for companies to achieve optimal results. (2) Communication has a significant effect on the performance of PT Buana Armada Jaya employees. (3) Overall Simultaneous Teamwork and communication have a significant effect on the performance of PT Buana Armada Jaya employees.

The study aims to determine how the financial performance of PT. Telkom Indonesia (Persero) Tbk is when assessed using cash flow statements and cash flow ratios. Data collection was carried out using Library research techniques and documentation. The population in this study is the 2019-2023 financial statements of PT. Telkom Indonesia (Persero) Tbk. The entire population in this study is also a sample. The research method uses descriptive analysis using cash flow from operating activities, investment, and financing as well as ratio analysis, namely the Operating Cash Flow ratio (AKO), Fund Flow Coverage Ratio (CAD), Cash Flow Coverage Ratio to Interest (CKB), Cash Coverage Ratio to Current Liabilities (CKHL), Capital Expenditure Ratio (PM), and Cash Flow Adequacy Ratio (KAK). The results of this study show that the amount of the company's cash flow during the 2019-2023 period shows that the company is in a liquid condition when assessed in terms of its operational activities. With the ratio analysis that has been done, it can be concluded that there is an increase in cash flow, especially in operating activities each year and the company's ability to overcome its current liabilities can still be overcome. This shows that PT. Telkom Indonesia (Persero) Tbk is in a fairly good position during the 2019-2023 period.

This study aims to analyze the effect of production cost optimization on increasing profits (profit) in Micro, Small, and Medium Enterprises (MSMEs) in Pancing, Medan City. MSMEs have an important role in the Indonesian economy, contributing around 60% of Gross Domestic Product (GDP) and absorbing more than 97% of the workforce. However, many MSMEs face challenges in managing production costs efficiently, which can reduce their profit margins and competitiveness in the market. The method used in this study was a survey with a questionnaire distributed to 10 registered MSME respondents. The results of the analysis showed that 80% of respondents had businesses registered as MSMEs, and 60% of them conducted production cost analysis regularly. In addition, 70% of respondents believed that good production cost management could increase their business profits. Correlation analysis showed a strong positive relationship between production cost optimization and increased profits, with a correlation coefficient of 0.75 and a significance value of p <0.05. The regression results showed that every one unit increase in production cost optimization would increase profits by 1.20 units. This study concludes that production cost optimization has a significant effect on increasing profits in MSMEs in Medan. Therefore, it is recommended that MSME owners continue to improve their understanding of the importance of production cost optimization and implement technology that can help efficiency and conduct cost analysis regularly.

This study aims to explore the development, challenges, and opportunities of sharia stocks in Indonesia through a literature review method. Sharia stocks are part of the sharia capital market that is growing rapidly along with increasing public awareness of halal investment. This study examines literature from various academic sources, official reports, and related journals to provide a comprehensive understanding of sharia stocks in Indonesia. The results of the study indicate that sharia stocks have great potential in supporting the national economy, but challenges in the form of sharia financial literacy and limited access still need to be overcome.

In the modern work environment, perceived organizational support is an important factor in increasing work engagement and productivity. Organizations that provide emotional, professional, and structural support to employees tend to have a more motivated, loyal, and productive workforce. However, social workers, especially in the Malang City Social Service, often experience minimal organizational support, resulting in work stress, burnout, and high employee turnover. Most previous studies have used a quantitative approach, while few have examined how organizational support is socially constructed in everyday interactions. This study aims to understand how social workers in the Malang City Social Service construct the meaning of organizational support and how it affects their work engagement. This study uses a qualitative approach with a social phenomenology method. Data were collected through in-depth interviews, participant observation, and document analysis, with informants selected using homogeneous purposive sampling. The findings of the visualization construct confirm that effective organizational support acts as a catalyst in increasing work engagement, strengthening motivation, and improving the performance and productivity of social workers in the public service organization environment. Organizational support is not only an administrative aspect, but also a social phenomenon that is formed through interaction, communication, and work experience. These findings contribute to the social phenomenology literature in organizational management studies, as well as provide recommendations for social organizations to improve the well-being and engagement of social workers.

The application of business ethics in the sharia banking industry plays an important role in differentiating sharia banks from conventional banks, with a focus on the values of justice, honesty and transparency. This article analyzes the challenges and opportunities for implementing business ethics in the context of Islamic banking. Some of the main challenges include a lack of understanding of sharia principles, conflicts between profitability and ethical values, as well as regulatory obstacles and competition with conventional banking. However, big opportunities also arise through increasing public trust in sharia financial services, using technology to increase transparency and efficiency, and supporting pro-sharia government regulations. By overcoming these challenges and exploiting existing opportunities, Islamic banking can strengthen its position as a more ethical and sustainable alternative in the global financial industry