Introduction: Along with the technological development and radical growth of internet of things, digital marketing also risen as a vital tool in promoting products and services. Understanding the attitude and consumer buying behavior online also rapidly growing in the e-business limelight however, in the Philippine context there were few literatures about Gen Z online buying behavior. The purpose of the study is to determine the impact of digital marketing on the online purchase decision and buying behavior of Filipino Gen Z consumers.
Methods: A survey research method was utilized to collect data from randomly selected 378 Gen Z online shoppers from Polytechnic University of the Philippines. A Pearson-r correlation was used to determine if there was a significant relationship between the variables.
Findings: The results revealed that there were significant relationships between digital marketing and consumer purchase decisions. Consumer Purchase Decision was also affected by social, personal, and psychological factors. The result also revealed that time spent in social media sites does not influence the buying behavior of Gen Z in Pre-purchase, Purchase, and Post-purchase stages.
Originality: The study becomes novel since there were very few studies about digital marketing in developing countries. Furthermore, there are no previous studies examining Filipino Gen Z’s Online Buying Behavior in Purchase Decision Process in Pre-Purchase, Purchase, and Post-purchase stages. This study makes an important contribution to behavioral research in developing countries.

Introduction: The study investigates the indirect influence of satisfaction on the relationship between brand prestige and behavioral intentions.
Methods: A total of 407 respondents participated in the study and they were customers of the leading café in the Philippines. Predictive-causal research design and structural equation modelling via partial least squares (PLS) were employed to measure the direct and indirect hypothesized relationships of the present study.
Findings: The results revealed that brand prestige and customer satisfaction significantly and positively influence behavioral intentions. Furthermore, brand prestige was found to be significantly and directly related to customer satisfaction. The mediation analysis indicated that customer satisfaction indirectly affects the link between brand prestige and behavioral intentions. The intervening effect of customer satisfaction on the relationship between brand prestige and behavioral intentions proves that satisfaction is still a vital factor when it comes to favorable outcomes. The significant and positive influence of brand prestige on behavioral intentions is mediated by satisfaction of coffee shop or café customers. Therefore, when customers are satisfied, behavioral intentions among clientele, in particular, in the context coffee shops or café are reinforced.
Originality: This study provides novel insights into how customer satisfaction mediates the relationship between brand prestige and behavioral intentions, offering valuable implications for enhancing customer-centric branding strategies in the café industry.

Introduction: Fandom movement in socio-political issues has received attention recently. In Indonesia, this fan movement can be seen when Bintang Emon was reported to be involved in drugs, K-Popers immediately worked hand in hand to help by raising the hashtag #BintangEmonBestBoy to become trending topic on Twitter. Fans can mobilize many people through small groups on each fan base.

Methods: This research employs social network analysis to get an overview of the structure and pattern of relationships between actors in a network of K-Pop fandom accounts. By mapping out relationships between individual users, the study identifies key nodes and the flow of information within the community.

Findings: Response from K-pop fans in the hashtag #BintangEmonBestBoy can be interpreted as a fan activism. There is no tight connection or cohesiveness between fan activism and political participation realistically, rather it is only sporadic activism in the online realm that is inclined to be clicktivism.

Originality: The novelty of this research lies in the mobilization of K-pop fandoms, specifically on how these fan groups participate in online movements and influence social issues, with or without communities. By applying SNA to K-pop fandoms, one can better understand the underlying structure of fan participation and identify key actors who drive fan-based social movements within the network. The chamber-echo effect from the hashtag shows how digital communities leverage their collective power for advocacy, suggest a new type of democracy built on social media disrupting conventional type of popular culture and activism.

Introduction: Erigo serves as a compelling research subject due to its recent reputation crisis from plagiarism allegations, illustrating how companies can face significant brand challenges. Its application of Image Repair Theory offers insights into effective crisis communication strategies, while the role of social media highlights the dynamics of public perception. Analyzing Erigo’s experience provides valuable lessons for other brands facing similar ethical issues.
Methods: This study takes a descriptive qualitative method. Using the case study method. The data source used includes data analysis from several social media platforms, including Instagram and Twitter. In addition, this study draws on data from earlier research.
Findings: Erigo used one of Image Repair Theory’s tactics to deal with his reputation crisis: the mortification strategy. Mortification is an approach that involves accepting responsibility for the objectionable action/event, apologizing, and asking for forgiveness. Expressions of remorse are also included in this category. Erigo demonstrated this by apologizing to both the public and the illustrator concerned.
Originality: This study becomes novelty because there has been no previous research that discusses how Erigo’s crisis communication strategy deals with this problem. Previous research has also focused more on customer experience and customer brand trust in the Erigo fashion brand.

Introduction: The Papua riots in Indonesia that happened in 2019 have received global viewers and national media attention. The national media reports the events through different sources. In another perspective, the distance factor had become an important variable in determining the source or informant, especially for a medium far from the scene. The research aims: first, exploring the discourse about dominant media and subdominant online media in covering issues, and secondly, have another comprehend about informant selection factors according to the distance between online media in the local area and capital city area.

Methods: Through comparison of dominant and subdominant online media in Indonesia, this research has been describing events and social actors portrayed, by Theo Van Leewen's method of critical discourse analysis. This research been used 45 news sites Kompas.com and 20 news Tabloidjubi.com which are related to the 2019 Papua riots during August 19 to August 24, 2019.

Findings: With analysis table as a guarantor of validity the research have been display all the news samples represented by five categorizations of themes. Text has been interpreting as a verification of the validity of the text through the perspective of the reader with Van Leewen's critical discourse, namely exclusion and inclusion.

Originality: It was novelty that both online media potentially could be able more exploring their sources of information to expand their reader distance segmentation. In addition, online media should have new perspective to be an origin sources across markets for global viewers.

Introduction: This study examined the interplay between social media usage and religiosity among Indonesian Muslims, which is the largest Muslim country in the world. Morevoer where more than 70% of the population are active on social media. The social media platforms included in the study were networking sites such as facebook, to microblogging platforms such as Twitter and Instagram. Video sharing services such as YouTube were also examined.

Methods: Data were collected through an online survey, and Structural Equation Modelling with AMOS was employed for analysis. The respondents were millennial graduate students studying communication. Structural Equation Modeling was chosen due to its suitability for multivariate analysis involving latent variables, which are not directly measurable, such as religiosity and social media usage. The dimension used to analyse the relationship with God which includes assessing ones’ religiosity and the second dimension includes, non-obligatory actions which is more to religious acts.

Findings: Results of the study indicated a negative association between social media usage and religious devotion, with greater social media engagement correlating to reduced time devoted to religious practices and spiritual connection with Allah. In other words it showed that the more active someone used social media, the lower the religiosity.

Originality: This research provided new insights into how digital technologies influenced religious practice in modern era. It affects how people practice, engage with, communicate through social media for spiritual expression, and community building outreach. It also brings concern in ethical reflection, intelligent engagement, and discernment within religious communities.

Introduction: There has been a notable rise in the popularity of K-pop endorsers within the landscape of Philippine advertising, influencing Filipino consumers' purchase intentions. Therefore, this study aims to examine the mediating effect of attitude toward a brand on the relationship between brand credibility, endorser credibility, and consumers' purchase intentions.

Methods: The participants of the study were Filipino internet service subscribers, and they were selected using purposive sampling technique. The approach used in this study was quantitative research and causal-predictive approach while the partial least squares-structural equation modeling (PLS-SEM) was used to estimate the relationships of the proposed model.

Findings: The results showed that an endorser's credibility significantly influences consumers’ purchase intention and attitude towards a brand. On the other hand, the relationship between brand credibility and purchase intention is not supported. However, there is a significant relationship between brand credibility and attitude towards a brand. The relationship between attitudes towards a brand and purchase intention is also supported. The mediation analysis revealed the importance of attitude towards a brand which tremendously mediates the relationship between brand credibility and endorser’s credibility leading to purchase intention.

Originality: This study highlights the novel role of consumers' attitude as a mediator between endorser and brand credibility, shaping purchase intentions in the Philippine telecom industry through K-pop idol endorsements.

Introduction: This article examined how internet regulations in Indonesia, specifically the Electronic Information and Transactions (EIT) Law, impacted freedom of expression in the digital space from 2008 to 2021.
Methods: Qualitative research was conducted, employing a case study approach, utilizing literature studies and analyzing articles related to the EIT Law and freedom of expression violations.
Findings: The study identified 371 instances where the EIT Law was used to prosecute individuals, often those exposing criminal activity online, highlighting a concerning trend of criminalizing victims. Articles 27, 28, and 29 were particularly problematic due to their ambiguity, creating opportunities to suppress online discourse. This analysis revealed a concerning pattern of the EIT Law being used to restrict digital freedom of expression and public participation, aligning with Althusser's (1970) concept of a repressive state apparatus. The research identified the government, entrepreneurs, and the police as the primary actors utilizing the EIT Law, often to the detriment of civil society members, reflecting the concept of hegemony. This study recommends further research into the EIT Law's impact on digital freedom of expression, focusing on the legislative process, the experiences of those affected by the law, and comparative analyses with other countries. Investigating the evolving landscape of digital rights about state control and corporate.
Originality: This manuscript addressed a significant gap in existing literature by providing an in-depth analysis of the practical implications of Indonesia's Information and Electronic Transactions (ITE) Law on digital freedom of expression.

Introduction: In the age of digital transformation, the role of vloggers in shaping and communicating cultural values has become increasingly significant. This paper explores how vloggers navigate the complexities of cultural representation in the era of disruption, characterized by rapid technological advancements, shifting social dynamics, and global interconnectedness. It emphasizes the role of vloggers as both creators and influencers, who, through their personal stories and interactions with their audiences, contribute to the evolving discourse on cultural values, particularly in relation to issues such as authenticity, diversity, and social change.

Methods: The study utilized a constructivism paradigm with a phenomenological approach to popular vloggers in Indonesia. Data collection techniques: in-depth interviews, observation, literature studies, and triangulation of data sources. The validity of the qualitative research data was determined through credibility, transferability, dependability, and confirmability.

Findings: Communicating the cultural values play a crucial role in intercultural communication, as they are deeply connected to personal beliefs and ways of living. Understanding and acknowledging these personal values are essential for successful communication, especially when individuals come from different cultural backgrounds. Failure to recognize and respect these differences in values can lead to significant challenges in communication and understanding.

Originality: The study highlights the emerging role of vloggers as cultural architects, rather than merely content creators, they are not passive communicators but an active agent of social change. Many vloggers use their platforms to advocate for social justice, equality, demonstrating how vloggers contribute to societal shifts and cultural reimagination.

Introduction: This article addressed the research problem: 'how the information and communication technology usage related to the poverty rate in Indonesia in 2020-2021, compared between provinces and rural-urban segmentation.’ This study contributed evidences for the development of digital literacy policies to answer previous research debates on the extent to which information and communication technology is a useful tool for reducing poverty, which is one of the Sustainable Development Goals.

Methods: Using a quantitative approach, this study used the data from the Indonesian Central Bureau of Statistics. Data is analyzed using product moment correlation to determine the relationship between information and communication technology penetration and the poverty rate, the results then are displayed using quadrant mapping.

Findings: This study found variations in relations between provinces and rural-urban segmentations. High internet penetration and media use are not always accompanied by a low poverty index. In conclusion, the expansion of internet needs to be complemented by massive and systematic digital literacy education in order to effectively accelerate poverty reduction.

Originality: This study meets the need for novelty as the issue discussed is related to poverty and information and communication technology penetration using spatial analysis. The novelty can be seen from the result of bibliometric analysis.