This study aims to investigate and design a content marketing strategy to enhance user awareness of the referral feature in the Flip application. In addressing the lack of knowledge and utilization of the referral feature, the focus of this research is to understand how digital content marketing can strengthen customer awareness. The analysis explores the barriers to the adoption of this feature, including insufficient emphasis, inadequate information, and uncertainty about its benefits. Through a content marketing-focused approach, the proposed strategy includes optimizing the website and application to clearly illustrate the referral feature, leveraging email marketing campaigns to provide user guides, and utilizing social media and educational content to explain the concrete benefits of using the referral feature. Additionally, the approach includes data analysis to measure and evaluate the effectiveness of the implemented content strategy. It is expected that by applying a targeted and measurable content marketing strategy, the Flip application can overcome awareness challenges, increase user participation, and achieve significant growth in the adoption of the referral feature. This research contributes to a deeper understanding of the critical role content marketing plays in raising awareness and user engagement with key features in applications.

This study aims to observe and analyze the information technology infrastructure (ITI) utilized by the e-commerce company Tokopedia, in order to understand the role of ITI in supporting operations and business development in the digital era. The research method employed includes literature review and indirect observation through the analysis of secondary data sources, such as articles, company reports, and online publications related to Tokopedia's technology systems. The analysis focuses on hardware, software, networks, data, and human resources components within the ITI system. The results indicate that Tokopedia possesses a robust ITI, based on cloud computing and microservices architecture, which supports scalability, security, and operational efficiency. The implementation of technologies such as big data, artificial intelligence, and API integration are key to enhancing user experience and internal effectiveness. The study concludes that Tokopedia's success in delivering reliable e-commerce services largely depends on its adaptive and integrated IT infrastructure, as well as continuous investment in technology development and human capital. This research highlights the strategic importance of ITI in enhancing competitiveness and innovation in the e-commerce industry.

This study aims to examine the implementation of IT service management based on the ITIL framework at PT Paragon Technology and Innovation, a prominent Indonesian cosmetics company leveraging information technology across its operations. A case study method was employed to describe the actual application of IT infrastructure, the IT service lifecycle, and role distribution through the RACI model. The findings reveal that PT Paragon has adopted most ITIL processes, particularly in incident management, system testing, and cloud-based infrastructure monitoring. The RACI model has been effectively utilized to define responsibilities across departments. This study recommends enhancing information security systems and fully adopting the Continual Service Improvement (CSI) framework.

Information Technology Infrastructure (ITI) plays a pivotal role in supporting operational excellence and digital transformation in modern enterprises. PT Digital Nusantara, a technology-driven company, has implemented various IT systems to optimize productivity, operational efficiency, and business competitiveness. This study aims to evaluate the IT infrastructure of PT Digital Nusantara through direct observation of physical facilities, software systems, network architecture, data security protocols, and IT human resources management. The findings reveal that while the company has developed a solid technological foundation, it still faces strategic challenges such as scalability limitations, insufficient system integration across departments, and the need to comply with international information security standards. This article suggests reinforcing cloud-based infrastructure, developing a long-term IT roadmap, and improving IT personnel capabilities through structured digital competency training.

This study aims to analyze the implementation of information technology infrastructure at the Alfamart Sukarami Palembang branch, identify the main components of IT infrastructure used, and describe the challenges and obstacles faced in its management. Utilizing a descriptive qualitative research method, data were collected through direct observation at the store and secondary data analysis from various reliable sources. The results indicate that Alfamart has implemented an integrated IT infrastructure, including hardware (cash registers, barcode scanners), software (internal retail systems), communication networks (VPN, intranet), data centers, information security systems, and cloud computing technology. This infrastructure supports operational efficiency, transaction service speed, and data management accuracy. Based on SWOT analysis, Alfamart possesses strengths in providing facilities and customer-friendly services, but faces challenges such as intense competition and obstacles in goods distribution. This study recommends enhancing IT infrastructure, employee training, increased promotion, regular system evaluation, and maximizing the use of cloud technology to improve Alfamart’s competitiveness in the modern retail industry.

This study examines the implementation of Radio Frequency Identification (RFID) technology in enhancing the efficiency of library circulation services. RFID technology offers an innovative solution for managing collections and circulation services, such as borrowing and returning books, which were previously done manually. Utilizing radio waves, RFID enables automatic identification, tracking, and security of collections, thereby improving data accuracy and operational efficiency. This study employs a literature review approach to evaluate the benefits, challenges, and optimization strategies of RFID adoption in libraries. The findings indicate that RFID can reduce service time, enhance user experience, and support self-service features such as self-check and book-drop systems. However, challenges such as high implementation costs and the need for librarian training remain significant barriers. This study aims to provide guidance for libraries looking to adopt RFID technology to improve their services and maintain relevance in the digital era.

The COVID-19 pandemic has had a major impact on education, forcing learning to switch to an online system to prevent the spread of the virus. However, problems still persist, especially in elementary school mathematics education, students tend to think mathematics is difficult and not very interesting. This is due to the ineffective classroom learning approach, so that many students lose interest in learning mathematics. Therefore, innovative solutions are needed that can increase students' interest and understanding of mathematics learning, such as a gamification approach for students who prefer to play. The purpose of this study is to develop a mobile application that combines a gamification approach as a mathematics learning material for elementary school students. The system concept in this mobile application is that students can work on practice questions and see learning outcomes, choose an avatar on the edit profile, and access the discussion forum available in the application. This application is designed to create an interactive, fun and effective learning experience using the ADBO (Analyze, Design, Build, Operate) method which is systematic and directed to ensure that each stage of the process provides optimal results and according to user needs with the hope of overcoming complex problems faced by students. Through the modeling used in the preparation of this application, it is hoped that it will be in accordance with its purpose, namely to provide convenience to elementary school students, from grade 1 to grade 6, to become better at learning.

Additionally, the corporate sector is undergoing simultaneous changes due to the rapid growth of digital technology. The improvement of customer experience and operational efficiency were the main areas of these adjustments. The goal of this study is to ascertain the advantages of Augmented Reality as a novel technology in relation to marketing and consumer happiness. Approaches to the potential and difficulties of augmented reality were discovered using the literature review technique in a number of business domains, including property, MSMEs, and e-commerce. Augmented reality lowers return rates for specific items, boosts trust, and enhances real-time product presentation. Notwithstanding its advantages, AR has drawbacks that should be taken into account, such expensive technology and the reaction of new users. This body of literature offers a summary of.

The Website-Based Marriage Status Change Recommendation Letter Information System is developed to simplify the process of creating recommendation letters for couples who wish to change their marital status with the relevant authorities. The primary goal of this application is to streamline a complex process, accelerate letter issuance, and make it easier for users to submit applications online. Key features include personal data entry, uploading supporting documents, and verification by authorized officers. With a web-based platform, this application can be accessed anytime and anywhere, reducing the need to visit government offices in person. The system is expected to make the administrative process related to marriage status changes more efficient and transparent.

Student attendance in lectures plays a crucial role in academic achievement and the quality of learning. The Decision Tree algorithm is used to analyze student attendance patterns with a dataset containing 6,607 entries from Kaggle, comprising 20 related attributes. Using RapidMiner, the analysis process includes data splitting, model building, and performance evaluation. The model achieved 49.96% accuracy, with the best performance in the "Medium" class (50.40% precision, 98.12% recall) but showed weaknesses in the "High" and "Low" classes. These results highlight the importance of data-driven approaches to designing effective strategies, such as rescheduling or improving teaching methods, to enhance student participation.