Brits Hotel Puri Indah faces challenges in increasing room occupancy amid fierce competition in the hospitality industry. This study aims to analyze effective marketing strategies for Brits Hotel Puri Indah using SWOT analysis. The methods employed include the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External), and SWOT matrices. The target market is focused on the corporate segment. The analysis results show that Brits Hotel Puri Indah has Strengths in the appropriate corporate market segment but faces Weaknesses in the suboptimal use of digital marketing technology. From the IFE analysis, the hotel obtained a score of 3.54, which is quite good, as it exceeds the threshold score of 2.5. Similarly, the EFE results are also satisfactory, with a score of 3.31, surpassing the 2.5 benchmark. In the IE matrix, the hotel is positioned in Cell I, which is categorized as "Grow and Build," indicating that the strategic focus should be on growth and development strategies. The study recommends improving digital marketing technology and strengthening existing marketing strategies to significantly increase room occupancy.

This study aims to analyze the role of social media in the spread of Indonesian among students and evaluate the potential of the language to become an international language. Using a qualitative approach, data was collected through a questionnaire distributed to students at the Faculty of Economics, State University of Medan. The results of the study showed that 87.9% of respondents used social media every day, and 69.7% considered the role of social media to be very important in introducing Indonesian internationally. Although most respondents believe that Indonesian has the potential to become an international language, they identified several barriers, such as inappropriate language use and lack of support from the community and government. The recommendations put forward include active promotion of the Indonesian language on social media, improvement of the overseas education curriculum, and collaboration with international influencers.

This research aims to determine the effect of village funds through community empowerment in reducing poverty levels in Hewokloang Village, Sikka Regency using a qualitative descriptive approach. This type of research is field research. The informants used in this research consisted of the Acting Village Head, Village Secretary, Village Treasurer, Village Consultative Body and the community receiving aid benefits. Data was collected using observation, interview and documentation techniques. The data sources in this research are primary and secondary data sources. Based on the research results, it shows that the community empowerment program provided by the Hewokloang Village government took the form of assistance for raising pigs, assistance with red ginger plant seeds and the formation of BUMDes. The results of the research show that the community's perspective regarding assistance with pig farming and red ginger plants can reduce poverty rates. But still in the process of development or cultivation, this assistance has the potential to provide additional income because it has a high selling value. Apart from that, based on the results of interviews with BUMDes administrators, the formation of a Village-Owned Enterprise (BUMDes) in Hewokloang Village has the potential to reduce the problem of poverty by managing basic food businesses.

The purpose of this article is to examine the distribution of wealth and income in Islamic economic theology. Distribution of wealth in Islam is the transfer of private or public resources to those who are legally entitled to increase the welfare of society in accordance with Islamic law. The process of redistribution of wealth is at the heart of Islam. The obligation to clean up after an affluent party is often seen as compensation for the party's wealth, while the obligation to clean up after a party with a need is seen as an incentive for the party's wealth. This study uses a qualitative approach. Islamic economics proposes a distribution system that does not give preference to any one economic institution and is supported by a set of principles which make it clear that economic stability must be protected at all costs. However, creating economic stability will be difficult if existing institutions such as government and society are not involved. Therefore, the two instruments mentioned above have a very important role, because the distribution policy will be more effective if the two existing institutions work together.
 

. The purpose of this study was to determine the effect of planning on increasing profitability at UPK DAPM Mutiara Abadi, Boyolali Regency. The method used in this research is descriptive qualitative method. The research object is UPK DAPM Mutiara Abadi, Boyolali Regency, which is a company engaged in the economic empowerment of rural communities. The effect of this cash planning precisely is to set achievement targets. The realization of the cash flow budget is a way of how this planning can be achieved. The results showed that the UPK DAPM Mutiara Abadi, Boyolali Regency, in planning and realizing cash flows was relatively appropriate in its implementation so that all the targeted profit plans were achieved. This is evidenced by the achievements in 2018 – 2022, all profit targets always experience a plus deviation.

Development is a very important thing to do in every region, including the source of regional development funds, namely the role of hotel taxes and restaurant taxes. Infrastructure is the most strategic infrastructure in the development process of a region, influencing economic activities and providing various other infrastructure. Inefficient development can cause socioeconomic decline and social adequacy. Regional taxes function as development funds, including road infrastructure. Independence and original regional income influence and help ensure that regional income is good for managing regional households and improving the regional economy. One of the drivers of development in the city of Medan is hotel and restaurant taxes, therefore the author really wants to research more deeply regarding the extent to which regional development has been optimized from hotel and restaurant taxes.

This study aims to determine how satisfied students of the Faculty of Economics, Garut University are with the Canva application. External factors, such as ease of use, benefits, and desire to continue using it, are the focus of this study. This study uses quantitative methods, the population in this study are active students of the Faculty of Economics, Garut University, totaling 2033 and using probability sampling techniques and a sample of 100 respondents was taken using the slovin formula. To determine the level of user satisfaction with the application, the Technology Acceptance Model (TAM) was used. The results stated that Canva supports the use of the system and has a feeling of usefulness, convenience, and usability that is considered important. In addition, the results show that users' desire to use the system affects their level of happiness by 80%.

Conflict is a complex social phenomenon and generally involves confrontation or dispute between individuals, groups, or countries. This article summarizes the sources, symptoms, and causes of conflict. Sources of conflict are often related to differences in values, beliefs, competition over resources, social inequality, and power politics. Symptoms of conflict include tension, violence, restrictions on freedom, and refugees. Causes of conflict can be triggered by differences in views, injustice, political instability, economic problems, discrimination, and political polarization. A deep understanding of the sources, symptoms and causes of conflict is important for effective prevention and resolution. One of the problems that often arises during change in an organization is conflict between members or between groups. One of the causes of conflict is resistance to change. .Conflict must not only be accepted and managed well, but must also be encouraged, because conflict is a force to bring about change and progress in institutions. Conflicts that occur in an organization due to human behavior as human resources will influence the effectiveness of the organization, therefore, every conflict that occurs is expected to be resolved through conflict management.

This article was created to research one of the business ideas to be developed, namely Glowish Products which is a social-based business idea made from recycled materials derived from fruit peels. This research focuses on a business idea that is made into a project aimed at achieving the goals desired by the business. The project that is carried out is carefully planned until it forms the deliverables expected by the business. The research method used is descriptive method. The results of the analysis obtained consist of project integration, scope, time, and quality of the business being run. This article also uses the critical path method for scheduling the project to be carried out with the need for a good controlling system.

Industry clusters, which consist of a group of companies related geographically and sectorally, have become the focus of attention in regional economic and business strategy studies. This study uses an industrial structure analysis approach to understand the strength of competition within an industry cluster. Some of the factors analyzed include the level of industry concentration, new entries, bargaining power of buyers and suppliers, as well as product or service substitution. The data used in this study includes information about the companies that are members of the industrial cluster studied. The research method used includes secondary data collection, such as company financial reports, industry data, and related publications. In addition, interviews with industry stakeholders were also conducted to gain deeper insights into the structure of competitive forces and the factors that influence industrial clusters. The results of the analysis show that the structure of competitive forces in industry clusters can vary depending on the industrial sector studied. This research contributes to our understanding of how the structure of competitive forces and industry clusters can shape a competitive business environment, as well as providing useful insights for the development of effective business strategies within industry clusters.