Companies and organizations certainly have their own goals. To achieve this goal, of course, there are many series of Management Planning and Human Resource Planning (PSDM). However, HR Planning must be effective in order to achieve competitive advantage. Unfortunately, in preparing HR planning, it is necessary to adjust to the existing company culture. This is because the company culture itself contains formal values that need to be adhered to by the SDM. Therefore, the author will discuss the correlation between HR Planning and Corporate Culture in this article.

Sharia Pawn (Ar-Rahn) is an agreement between a lender and a party who lends money. A lien is a right to tangible goods that is given to a debtor who wants to get ahead of the debtor, and the item is taken after the person has the money to redeem the lien. Rahn is a pawn service product based on sharia principles, where customers are only charged with administrative fees, additional mortgage and maintenance costs. The purpose of this study was to determine the evolution of income, inflation rates and gold prices in Rahn's credit distribution at PT. Pawn shops in Indonesia. The data analysis method used is descriptive analysis with a quantitative approach used as a data analysis method. The data source comes from secondary data Literature research and documentation are used as data collection techniques. The subject to be studied is PT. Pegadaiic Indonesia 2013- 2022. The results show that gold income and prices are directly proportional to rahn credit distributed to the community. Meanwhile, inflation is not directly proportional to the rahn credit distributed to the public.

Stock Return is the rate of return in the form of profits or losses received by investors during certain periods. The aim of this research is to determine the influence of market risk, business risk, financial risk, profitability (ROA) on stock returns both partially and simultaneously in automotive companies. listed on the Indonesian Stock Exchange. This research uses a purposive sampling method as a way to select samples, resulting in 15 companies that meet several research criteria, namely: Automotive companies listed on the Indonesia Stock Exchange for the 2021-2023 period. Automotive companies that always report complete financial reports for the 2021-2023 period. Automotive companies that have profits during the 2021-2023 period. The data analysis methods used are normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, coefficient of determination test (R2), F test, and T test. The data used in this research is secondary data originating from reports. company annual financials. The data analysis technique used is descriptive statistical analysis and multiple linear analysis using the SPSS version 29.0 program. The results of this research are that market risk, financial risk, and profitability (ROA) have a negative effect on stock returns. Meanwhile, business risk has a positive effect on stock returns.

This research aims to determine the influence of leadership and compensation on employee work discipline at PT. Pegadaian (Persero) CP Malimongan Baru in Makassar. This research approach uses a quantitative approach. The sample used was the census method, totaling 62 respondents. And then the data analysis model used is multiple linear regression analysis which was processed using the SPSS Version 23 program. Based on the results of research that has been conducted, it shows that the influence of leadership and compensation has a positive and significant effect on employee work discipline at PT. Pegadaian (Persero) CP Malimongan Baru in Makassar.
 

This research aims to determine the results of Macro Fundamental Analysis, Capital Structure on Company Value with Cash Flow, Financial Performance, Company Characteristics as Intervening Variables in mining companies. This research uses quantitative methods with secondary data originating from the financial reports of companies listed on the IDX which are then tested using SmartPLS software. The results of this research show that what has a relationship between variables in Macro Fundamental Analysis, Capital Structure on Company Value with Cash Flow, Financial Performance, Company Characteristics as Intervening Variables is macro fundamentals with financial performance, company characteristics with financial performance and company value, and performance finances with company value.
 
 

This research aims to investigate how digital marketing strategies, integration of artificial intelligence (AI), creative approaches, and tax incentives influence the profitability of micro, small, and medium enterprises (MSMEs). The study employs a qualitative research model to delve into the intricate dynamics of these factors. Sampling techniques involve purposive selection of MSME owners, managers, and relevant stakeholders. Data analysis is conducted through thematic coding and narrative synthesis to uncover patterns, insights, and implications. The findings illuminate the nuanced interplay between digital marketing strategies, AI utilization, creativity, and tax incentives in shaping the profitability of MSMEs, providing valuable insights for practitioners, policymakers, and researchers.

The need for vehicles for the Indonesian people is increasing with increasing mobility and increasing people's economic status as well as the ease of credit provided by banks and existing financing institutions making it easier for people to own them. This gives the company a great opportunity to further develop its sales not only in big cities but also in regions and regencies. Various kinds of motorbike brands have sprung up, many motorbike manufacturing factories are competing to create and make products to meet the needs of their consumers. Several well-known motorcycle brands in Indonesia come from the land of the rising sun such as Honda, Yamaha, Suzuki and Kawasaki. The purpose of this study was to: find out whether product design and promotion influence the decision to purchase a Honda Beat automatic motorbike in Sananwetan District, Blitar City. The objects in this study were all the people of the Sananwetan sub-district, taking samples from this study using the slovin formula and obtaining a sample of 100 people from 53,555 populations. This study uses a quantitative approach with primary data sources and secondary data. The results showed that product design and promotion had no significant effect on purchasing decisions for Honda Beat automatic motorbikes in Sananwetan District, Blitar City.

Marketing cannot be separated from the marketing mix concept, which includes aspects of place, product, price and promotion. Green Cafe is one of the restaurants that implements a marketing mix strategy with the aim of attracting consumer buying interest. This marketing mix strategy is expected to support restaurant growth and ultimately increase revenue. This type of research is field research which has a correlational quantitative approach. This research aims to explore the cause-and-effect relationship between the independent variable and the dependent variable. The data collection method in this research involved unstructured interviews with Green Cafe employees and owners, distributing questionnaires to 67 respondents with a Likert scale, and documentation to complete the research data, including brochures and Green Cafe menu lists. The research results show that the t test produces a calculated t value that exceeds the t table value (2.597 > 2.000), so that the null hypothesis (H0) is rejected, and the alternative hypothesis (Ha) is accepted. Thus, it can be concluded that the marketing variable (X) has a significant influence on consumer buying interest (Y). The marketing regression coefficient (X) of 0.431 indicates that the relationship is positive.

This study aims to determine the influence between the variables studied. These variables include self-efficacy, work environment, job satisfaction and employee performance. This type of research is associative research with a quantitative approach, the data collection technique used is a questionnaire which is distributed online using Google Forms. The sample in this research is production employees of PT. The Clod Indonesia as many as 158 respondents with a random sampling technique. The analysis technique used is Path analysis and by using the SPSS 22 application. The results show that self-efficacy has a positive and significant effect on job satisfaction with a probability value of 0.000. Work environment has a positive and significant effect on job satisfaction with a probability value of 0.000. Self efficacy has a positive and significant effect on employee performance with a probability value of 0.007. The work environment has a positive and significant effect on employee performance with a probability value of 0.036. Job satisfaction has a positive and significant effect on employee performance with a probability value of 0.000. Job satisfaction can mediate the relationship between self-efficacy and employee performance with a probability value of 0.000. Job satisfaction can mediate the relationship between work environment and employee performance with a probability value of 0.000.

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.