The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for business growth and sustainability. A qualitative descriptive method was employed, involving interviews, observations, and SWOT analysis to evaluate TemplateKuy’s strategic positioning. The findings reveal that BMC helps TemplateKuy create tailored strategies that align with market demands, improve operational efficiency, and increase value for its users. However, challenges such as resource limitations and market competition persist. These results offer valuable insights for similar businesses aiming to leverage BMC for strategic planning. The study emphasizes the importance of continuous innovation and customer feedback to maintain relevance in the dynamic digital industry.

Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The results show that PackDe is able to provide functional and aesthetic packaging design solutions, supporting SME product branding effectively. Nevertheless, challenges such as limited human resources and marketing need to be overcome to reach a wider market. The implications of this research show that digital-based packaging design innovation can improve the competitiveness of SME products in national and global markets. PackDe is expected to be a strategic partner for SMEs in creating packaging that is not only visually appealing but also has added value to the packaged product.

Penelitian dan analisi ini bertujuan untuk memperoleh sebuah bukti empiris mengenai pengaruh dari, rasio lancar (current ratio) dan rasio cepat (quick ratio) terhadap harga saham. Penelitian ini menggunakan data sekunder yang bersifat kuantitatif. Teknik yang digunakan dalam penelitian ini adalah teknik sampling, Teknik sampling yang diguunakan adalah tenik sampling jenuh, metode analisis yang digunakan yaitu analisis regresi liinier berganda dengan menggunakan aplikasi SPSS versi 25. Sampel yang digunakan dalam penelitian ini yaitu seluruh populasi yaitu, laporan keuangan PT Aneka Tambang Tbk periode 2015-2022 per triwulan, secara keseluruhan jumlah sampel selama 8 tahun terakhir sebanyak 31 sampel. Hasil penelitian dengan menggunakan pengujian hipotesis menggunakan uji T menunjukkan bahwa Rasio lancar (current ratio) berpengaruh signifikan terhadap harga saham Syariah dan Rasio cepat (quick ratio) tidak berpengaruh signifikan terhadap harga saham Syariah pada PT Aneka Tambang Tbk yang terdaftar di Jakarta Islamic Index Periode 2015-2022.

Akomodasi merupakan orientasi sosial yang bermakna keutuhan sosial demi menjauhi serta mendamaikan kegentingan, pertikaian yang saling berkaitan. Seumpama bentuk kegiatan akomodasi yang bermanfaat mempersiapkan perlengkapan guna melengkapi keperluan. provinsi jawa barat terdapat tempat wisata yang ramai dikunjungi oleh wisatawan nusantara dan mancanegara oleh sebab itu pengunjung menggunakan fasilitas akomodasi yang tersedia di setiap daerah, wisatawan nusantara ramai menginap di villa sedangkan wisatawan mancanegara lebih memilih hotel berbintang. Penelitian ini memfokuskan bagaimana pengelompokan wisatawan daerah wisata akomodasi dan jenis wisatawan terbanyak yang ramai berkunjung menggunakan algoritma k-means, analisis ini memakai metode Knowledge Discovery in Database (KDD). Teknik pengumpulan data atau pengumpulan data bersumber dari Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat. Dengan tujuan kiranya menjadi pengetahuan untuk wisatawan serta mampu mempublikasikan wisata di media sosial dan diharapkan akan lebih meningkat jumlah wisatawan yang berkunjung dan meningkatnya pembangunan sarana dan prasarana di setiap daerah akomodas.Hasil dari penelitian ini bahwa daerah akomodasi yang ramai dikunjungi adalah Kota Bandung dengan jenis wisatawan yang datang yaitu pengunjung  dalam negeri (Nusantara).

Money is essential in modern life and is needed by everyone to fulfill their needs and desires. There are differences in money management so some people can use it well, and others need to. With proper financial management, individuals can make optimal use of their money. The Silvanoor store in Palangkaraya has good profit potential, but its financial management is still simple, so it is necessary to provide financial management assistance for shop owners and employees. The purpose of this is to improve the financial management capabilities of the Silvanoor plastic shop

This study aims to determine the effect of leadership, workload, and compensation on employee turnover intention. This type of research is quantitative, and the analysis used involves associations with a quantitative approach. Research conducted at PT. Natura Laboratoria Prima. The study results show that leadership has a detrimental and important impact on the intention to change jobs. The superior leadership proportionally reduces the intention to change jobs. The workload level positively and significantly impacts the intention to change jobs. The greater the workload, the higher the intention to change jobs. Compensation has an adverse and important impact on the intention to change jobs employees of PT. Natura Laboratoria Prima, meaning that the higher the compensation, the lower the turnover intention.

A company is one of the types of business entities protected by law as the place where the production process of a good or service is used to meet the needs of society. To the company’s goals, it requires the contribution of good employees. Cultivating a high working spirit should be considered by the company’s managers as an obligation whose nature is constant. Especially with regard to the workload that can cause work stress, communication between employees that can lead to an increase or decrease in working spirit. The aim of this survey is to know the impact of workload, work stress, and communication on employee work spirit. This research population is the entire staff of PT Iron Steel Metalindo of Mojokerto district. The sample was 78 using saturated sampling techniques. Data analysis techniques use double linear regression analysis with the help of the SPSS 25 program. Research findings show that workload variables have a negative and significant influence on the work spirit, work stress has a negative, significant impact on the working spirit, and communication has a positive and significant effect on the job spirit.
 
 
 

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

The purpose of this research is to investigate the use of Green Accounting in medical waste management at AMC Hospital. Bandung AMC Hospital is the subject of the study. The research methodology is qualitative. According to the study's findings, the hospital's spending for medical management waste. These expenses are reported in identical accounts, and the disclosure of incurred environmental costs has yet to be published in a distinct report from the parent report. Based on the notion of green accounting, this study reveals environmental cost reports and how to quantify the costs of environmental information supplied by hospitals for medical management.