Work loyalty is an employee's loyalty to the company and the responsibility given by the company in the form of trust that keeps company secrets and the employee's willingness to advance the company Communication is a process of delivering messages from a person who gives or sends messages to the recipient of the message in the form of ideas or information transfer. Organizational climate is a condition, condition and characteristic of the work environment that characterizes an organization which is formed from the attitudes, behavior and personality of all members of the organization.This research uses quantitative descriptive research. The sampling technique uses a saturated sample where the entire population will be used as the research sample. The measurement scale used is a Likert scale.Partially and simultaneously there is a significant influence between communication variables and organizational climate on work loyalty.
 
 

This study explains the effect of word motivation and organizational culture on the performance of employees of PT Lexxa Data Indonusa Tulungagung. The analysis technique in this study used validity test, reliability test, classical assumption test, multiple linear regression test and hypothesis test and the samples used in this study were 46 employees at PT Lexxa Data Indonusa Tulungagung. From the results of the analysis that has been done, it shows that work motivation has no partial and significant effect on employee performance, but organizational culture has a partial and significant effect on employee performance. Work motivation and organizational culture simultaneously influence the performance of PT Lexxa Data Indonusa Tulungagung employees.

Waskita Beton Precast is a company engaged in manufacturing. The products produced include Spun Pile diameter up to 1200mm and other girder products. Every company must have Personal Protective Equipment (PPE). Personal Protective Equipment (PPE) is an effort made to protect or prevent the risk of accidents and also as a complete form of other accident prevention efforts. Therefore, logistics management is needed to meet the needs of personal protective equipment in companies. The purpose of this research is to find out the process of obtaining raw materials and knowing inventory control. The method used is descriptive analysis. The results of this study are that companies obtain personal protective equipment from distributors who have worked with the company. PT. Waskita Beton Precast pre-orders personal protective equipment and completes payment so that personal protective equipment can be sent immediately.

Jenis penelitian ini bersifat asosiatif, yaitu penelitian yang bertujuan untuk mengetahui pengaruh peran manajemen pengelolaan sumber daya manusia dalam meningkatkan kualitas pelayanan publik pada Dinas Perpustakaan dan Kearsipan Daerah Kabupaten Bima. Instrumen penelitian yang digunakan adalah angket yang berisi sejumlah pertanyaan dengan pengukuran skala likert. Populasi yang digunakan adalah seluruh pegawai pada Dinas Perpustakaan dan Kearsipan Daerah Kabupaten Bima yang berjumlah 46 orang dengan sampel sebnayak 46 orang. Teknik pengambilan sampel menggunakan jenuh yaitu seluruh populasi sampel dijadikan. Berdasarkan hasil analisis data yang telah dilakukan dapat disimpulkan bahwa manajemen peran pengelolaan sumber daya manusia secara parsial berpengaruh terhadap peningkatan kualitas pelayanan publik pada Dinas Perpustakaan dan Kearsipan Daerah Kabupaten Bima.
 

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.
 
 
 

This research aims to find out the influence of organizational culture on employee performance at PT. Bank Sulselbar Pare-Pare Branch. The type of research used is quantitative with primary data sources and data collection through questionnaire instruments from a simple randomly drawn sample of 36 respondents, and analyzed using simple regression. The research results show that organizational culture has a positive and significant influence on employee performance at PT Bank Sulselbar Pare-Pare Branch. Therefore, the hypothesis proposed in this research is proven and accepted.

This research aims to analyze the level of consumer satisfaction with service quality in the beauty services industry, especially in the nail painting business. The factors that are the focus of the research are improving service quality and time efficiency in the nail painting process. The research method used is qualitative with data collection techniques in the form of observation, interviews and documentation. The research results show that Angelnailartpky business owners have made various efforts to improve service quality and time efficiency, such as monitoring work, updating knowledge, and receiving input from consumers. Improving service quality and time efficiency is expected to increase consumer satisfaction and business profitability. The advice given is that Angelnailartpky continues to increase consumer satisfaction and strengthen its position in the beauty services market.

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.

The rise of the trade in fake cosmetics and skincare in various well-known e-commerce makes consumers more selective in purchasing cosmetic and skincare products. However, Sociolla as the number one well-known beauty store in Indonesia comes with its e-commerce platform that specifically sells cosmetic and skincare products from various well-known product brands and is able to stay in first place in the beauty product category in Top Beauty-Commerce. This trend can be seen from the increasing frequency of repeated transactions on the Sociolla platform. This study aims to determine the effect of the relationship between electronic service quality (E-Service Quality) and repurchase intention (Repurchase Intention) through electronic satisfaction (E-satisfaction) as a mediation variable. This research is quantitative. The data collection technique was carried out by distributing a 4-level linear scale statement questionnaire. Samples were taken using Non-Probability Sampling techniques with data analysis techniques using Smart PLS tools. The respondents involved were 160 respondents who met the criteria for having made purchases on the Sociolla platform twice. The results showed that good E-Service Quality skills increased E-Satisfaction which led to Repurchase Intention by Sociolla platform users. This shows that E-Satisfaction effectively acts as a mediation between E-Service Quality and Repurchase Intention.