This article intends to find out the level of personality and interpersonal skills of an entrepreneur towards the types of entrepreneurship that are built. By applying research methods, namely literature studies, where the author does not need to go directly into the field. In this method, the author seeks to collect, evaluate and synthesize various literature sources relevant to the topic discussed. Evident from several sources, the author found that entrepreneurship is not only about building a business, but entrepreneurship can have a significant effect on personality levels and interpersonal skills, which are the key to success and building sustainable relationships with others. There are six types of entrepreneurship that the author includes in this article, namely, trade entrepreneurship, services, the world of teaching and learning, the world of culture and art, agriculture and industry. Various types of personalities are formed from the six types of entrepreneurship displayed by the author, depending on the experience and challenges experienced by entrepreneurs in running their businesses. The average personality formed from entrepreneurship is creative, innovative, independent, and diligent. Not to forget communication skills, leadership and responsibility are also built when building a business.

In this modern era, the need for people to conduct financial transactions remotely has become very common. Recognizing this phenomenon, banks in Indonesia, including BCA and Mandiri, have developed mobile banking applications to meet this need. To increase public awareness of these applications, the banks have implemented digital marketing strategies to maximize the potential of the digital market that can be reached. The research conducted found that BCA and Mandiri banks have been optimizing their digital marketing efforts, although some sectors of digital marketing can still be improved to broaden the reach of customers who are aware of these applications

This research aims to determine the influence of product quality, price perception, and promotion on purchasing decisions at Baihaqi Clothing Muslim Tanah Abang, Central Jakarta. This type of research is quantitative. The population in this study is unknown. The sample used was 100 respondents, with the sampling method using a non-probability sampling technique with the accidental sampling method. The data collection technique is through a questionnaire with a Likert scale which has been processed using SPSS Version 23 software. The data analysis used is validity and reliability testing, classical assumption testing, hypothesis testing and multiple linear regression. The results of this research show that the variables product quality, price perception and promotion, each have a significant influence on purchasing decisions.

This research aims to analyze the effect of perceived organizational support on organizational commitment with job satisfaction as mediation (study at CV. Harmoni Bali Zoo). This research used a sample of 75 employees. The method used in this research is a non probability sampling method with questionnaire and interview techniques with PLS-based Structural Equation Modeling (SEM) inferential statistical analysis tools. The research results show that perceived organizational support has a positive and significant effect on organizational commitment. perceived organizational support has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on organizational commitment, and job satisfaction mediates the effect of perceived organizational support on organizational commitment. The implication of this research is to prove three component theory and its relationship to the research variables. This research also offers the benefits of perceived organizational support, managing job satisfaction on organizational commitment.

The purpose of this study was to determine the effect of own capital and people's business credit on the income of MSMEs in the South Tambun area. This study uses primary data with a sample of 325 MSMEs in the South Tambun area calculated using the Taro Yamane formula. Quantitative method was used as the research method. The data analysis used in this research is PLS-SEM using SmartPLS 4.0 software. The results of hypothesis testing show that (1) Own Capital has a positive and significant effect on MSME income; (2) People's Business Credit has a positive and significant effect on MSME income; (3) (3) Own capital has a positive and significant effect on People's Business Credit; (4) Own Capital and People's Business Credit have a positive and significant effect on MSME income. This research is limited because it was only conducted in South Tambun District with variables of Own Capital, People's Business Credit and MSME Income.

This study analyzes the financial performance of PT. Ginting Jaya Energi, Tbk using financial ratios, including profitability, liquidity, and solvency ratios, during the period 2020-2023. The data used are the annual financial statements of the company listed on the Indonesia Stock Exchange, analyzed descriptively quantitatively using the horizontal comparison method. The analysis results show that profitability ratios, such as Return on Investment (ROI) and Return on Equity (ROE), tend to be negative, indicating the company's difficulty in generating profits from investments and equity. Meanwhile, liquidity ratios such as Current Ratio and Quick Ratio, indicate the company's good ability to meet short-term obligations. Solvency Ratios, such as Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER), are below industry standards, indicating that the company does not rely too heavily on debt. This research provides important insights for investment considerations and managerial improvements for the company.

The development of Micro, Small and Medium Enterprises (MSMEs) is an important effort to support the local economy and strengthen the sustainability of local culture. This study explores the marketing strategy and product development of Ulos MSMEs at UD. Steven Pardede, located in jl.Musyawarah No.9 the North Sumatra region, Indonesia. This research uses a qualitative approach by conducting in-depth interviews and direct observations of business owners and related staff. The research results show that UD. Steven Pardede implements a marketing strategy that focuses on strengthening the brand image, increasing product visibility through exhibitions and social media, as well as utilizing partnerships with shops and other companies in distributing their Ulos Batak products. Apart from that, the company also invests in product development through design innovation and product diversification according to market demand. This research provides valuable insight into best practices in marketing and developing Ulos MSME products, as well as highlighting the importance of adapting to market and technological changes in strengthening the competitiveness of MSMEs in the era of globalization. The practical implications of these findings include recommendations for implementing more effective digital marketing strategies and strengthening industry partnerships to support the growth of Ulos MSMEs in local and international markets.