This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.
 
 

Brits Hotel Puri Indah faces challenges in increasing room occupancy amid fierce competition in the hospitality industry. This study aims to analyze effective marketing strategies for Brits Hotel Puri Indah using SWOT analysis. The methods employed include the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External), and SWOT matrices. The target market is focused on the corporate segment. The analysis results show that Brits Hotel Puri Indah has Strengths in the appropriate corporate market segment but faces Weaknesses in the suboptimal use of digital marketing technology. From the IFE analysis, the hotel obtained a score of 3.54, which is quite good, as it exceeds the threshold score of 2.5. Similarly, the EFE results are also satisfactory, with a score of 3.31, surpassing the 2.5 benchmark. In the IE matrix, the hotel is positioned in Cell I, which is categorized as "Grow and Build," indicating that the strategic focus should be on growth and development strategies. The study recommends improving digital marketing technology and strengthening existing marketing strategies to significantly increase room occupancy.

This study aims to analyze the role of social media in the spread of Indonesian among students and evaluate the potential of the language to become an international language. Using a qualitative approach, data was collected through a questionnaire distributed to students at the Faculty of Economics, State University of Medan. The results of the study showed that 87.9% of respondents used social media every day, and 69.7% considered the role of social media to be very important in introducing Indonesian internationally. Although most respondents believe that Indonesian has the potential to become an international language, they identified several barriers, such as inappropriate language use and lack of support from the community and government. The recommendations put forward include active promotion of the Indonesian language on social media, improvement of the overseas education curriculum, and collaboration with international influencers.

This research aims to determine the effect of village funds through community empowerment in reducing poverty levels in Hewokloang Village, Sikka Regency using a qualitative descriptive approach. This type of research is field research. The informants used in this research consisted of the Acting Village Head, Village Secretary, Village Treasurer, Village Consultative Body and the community receiving aid benefits. Data was collected using observation, interview and documentation techniques. The data sources in this research are primary and secondary data sources. Based on the research results, it shows that the community empowerment program provided by the Hewokloang Village government took the form of assistance for raising pigs, assistance with red ginger plant seeds and the formation of BUMDes. The results of the research show that the community's perspective regarding assistance with pig farming and red ginger plants can reduce poverty rates. But still in the process of development or cultivation, this assistance has the potential to provide additional income because it has a high selling value. Apart from that, based on the results of interviews with BUMDes administrators, the formation of a Village-Owned Enterprise (BUMDes) in Hewokloang Village has the potential to reduce the problem of poverty by managing basic food businesses.

The purpose of this article is to examine the distribution of wealth and income in Islamic economic theology. Distribution of wealth in Islam is the transfer of private or public resources to those who are legally entitled to increase the welfare of society in accordance with Islamic law. The process of redistribution of wealth is at the heart of Islam. The obligation to clean up after an affluent party is often seen as compensation for the party's wealth, while the obligation to clean up after a party with a need is seen as an incentive for the party's wealth. This study uses a qualitative approach. Islamic economics proposes a distribution system that does not give preference to any one economic institution and is supported by a set of principles which make it clear that economic stability must be protected at all costs. However, creating economic stability will be difficult if existing institutions such as government and society are not involved. Therefore, the two instruments mentioned above have a very important role, because the distribution policy will be more effective if the two existing institutions work together.
 

The effective implementation of the State Budget must be supported by the implementation of quality and good spending. To accelerate development and encourage economic growth, a planned budget absorption process is needed that has a significant impact on the flow of the national economy. To achieve this goal, ideally, budget absorption must be even and proportional throughout the fiscal year. With the issue of the end of every fiscal year, namely uneven budget absorption, this study aims to evaluate budget absorption for consideration to improve budget implementation performance. This research was conducted with passive participatory observation, in-depth interviews and supporting data used annual performance reports and detailed budget absorption indicators from OM SPAN. This study reveals that the budget absorption at the Bandung Class 1 SFR Monitor Center is not proportional and unevenly quarterly, even though every year it has a high IKPA value. This is due to invalid budget planning, varied human resource capabilities, weak internal communication, and technically there is a difference between the SPM submission and the issuance of SP2D. With this research, it is hoped that the work unit can increase and improve budget absorption that is more valid and accurate.

The aim of this research will focus on the management of Regional Original Income and regional expenditure in Pasuruan City. Descriptive qualitative analysis methods will be used to explain the research results. Data obtained from the realization of Pasuruan City's financial reports for 2019-2023. The results of the analysis show that the degree of decentralization ratio has poor performance. The average performance financial independence ratio is very low. The average performance of the expenditure growth ratio is not good. Average operational expenditure performance is good. Average capital expenditure performance is good.

Increasingly advanced developments and increasingly sophisticated technology have made the coffee business a promising business. This can be seen from the widespread sale of quality local coffee which is now everywhere, from roadside areas, business areas, to shopping centers. The goal of a company is definitely to make a profit. The aim of this research is to determine the minimum sales limit, sales planning, sales targets and sales safety limits using break even point (BEP) and margin of safety (MOS) analysis tools as profit planning decisions. The research method used in this research is quantitative descriptive type. The research was conducted at Kedai Kopicab which is located at Bandar Lor, Kec. Mojoroto, Kediri City, East Java. The sample in this research is all the costs incurred by Kedai Kopicab in selling Vietnam Drip products. Research data was obtained through the interview stage and financial reports held by Kedai Kopicab.  The results of the research are that Kedai Kopicab wants an increase for the next three years of 10% each year and obtains a BEP value in 2024 of IDR 68,734,132, in 2025 of IDR 71,461,209, and in 2026 of IDR 74,738,514. However, even though the BEP value increases each year, the percentage obtained by Kedai Kopicab tends to decrease each year. This requires anticipating risks such as controlling costs, increasing sales, and adjusting selling prices.

This study was conducted to determine the Effect of Word Of Mouth Promotion, Brand Image, Influencer Marketing, On Skincare Buying Interest In Drw Skincare Beauty Products. This type of research uses descriptive research with a quantitative approach, with the distribution of questionnaires as a data collection technique. The sampling method uses purposive sampling techniques, which is a sampling technique where people are selected as samples in accordance with the purpose of the study, the sample used as many as 100 respondents through the distribution of questionnaires. The data analysis method used in this study is multiple linear regression with calculation analysis using SPSS 23.
The results of this study show that: 1. Word of mouth variables have a positive and significant effect on Skincare Buying Interest in Drw Skincare Beauty Products, 2. Brand image variables have a positive and significant effect on Skincare Buying Interest in Drw Skincare Beauty Products, 3. Influencer marketing variables have a positive and significant effect on Skincare Buying Interest in Drw Skincare Beauty Products. Hypothesis tests include T tests and F tests, obtained Fcalculate > F tables so that the resulting regression model is appropriate and can be used to predict the results of influence. The results of the T test for the variables word of mouth, brand image, influencer marketing were obtained by (WOM) Thitung (2,479) > from Ttabel (1,985), (BI) from Thitung (17,307) > from Ttabel (1,985), (IM) from Thitung (10,722) > from Ttabel (1,985) It can be concluded that the variables of word of mouth, brand image, influencer marketing have an influence and are significant on Skincare Buying Interest in Drw Skincare Beauty Products

This study aims to examine customer experience, service quality and facilities on customer loyalty ogut coffee cafe Tangerang. This research is a quantitative study that describes and explains the effect of customer experience, service quality, and facilities on customer loyalty ogut coffee cafe Tangerang. The subjects of this study included buyers at ogut coffee cafe Tangerang, where this study used random sampling techniques with 130 respondents. Data collection techniques that researchers use through surveys, interviews, and direct observation to obtain information directly from the source. Meanwhile, secondary data collection was carried out by researchers using the method of distributing questionnaires and direct observation at the research location, where questionnaires were distributed randomly to 130 respondents. Data were analyzed using SPSS software version 25. Data testing techniques in this study include validity test, reliability test with Cronbach's alpha method, and multiple linear regression analysis to test and verify the research hypothesis.