This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.

The introduction of hijaiyah letters in early childhood is an important stage in building the basis for learning the Qur'an. This research aims to develop an interactive game called Al-Dhaki which is designed to help parents and early childhood education teachers in introducing hijaiyah letters to children in an interesting and effective way. This game is designed using quantitative research methods to analyze user needs, with a 5W+1H approach (What, Why, Who, When, Where, and How) in data collection and analysis. The results of the study show that game-based interactive learning media can increase children's interest in learning and simplify the process of recognizing hijaiyah letters. Al-Dhaki is developed in the form of an application file (APK) that can be installed on Android devices, making it easily accessible to users. The game is equipped with interactive features, such as sounds, animations, and simple quizzes, to increase children's engagement in learning. With the presence of Al-Dhaki, it is hoped that the process of recognizing hijaiyah letters will be more fun and effective, as well as providing practical solutions for parents and PAUD teachers in supporting the development of religious literacy in early childhood.

This study aims to analyze the interaction and response of viewers on social media to the soap opera Asmara Gen Z using the Uses and Gratification theory. The research method used is a qualitative approach with interaction and response analysis, as well as in-depth interviews with active viewers. The results of the study indicate that the main motivation of viewers in watching the soap opera Asmara Gen Z is because of the presence of young actors and actresses who are relatable to their lives, an interesting and diverse storyline, and a hit soundtrack. This soap opera also succeeded in building hype through social media with active interaction from the players. These findings indicate that the soap opera Asmara Gen Z meets various audience needs, including cognitive, affective, personal identity, social integration and interaction, and escape needs. This study provides insight into how soap operas can create high engagement on social media and provides implications for entertainment content marketing strategies in the digital era.

Local wisdom plays an important role in education, especially in shaping students' characters in accordance with the nation's cultural values. This study aims to examine the integration of local wisdom Sedekah Bumi in achieving the Pancasila Student Profile (P5) in elementary schools. Sedekah Bumi, as a local tradition rich in cultural values, can be an effective medium in shaping students' characters in accordance with Pancasila values. The research method used is literature study and qualitative research with a descriptive approach. The results of the study indicate that the integration of Sedekah Bumi in the elementary school curriculum can improve students' understanding of Pancasila values, such as mutual cooperation, social concern, and love for the environment. This implementation also supports the achievement of P5 which includes believing and being devoted to God Almighty, global diversity, mutual cooperation, independence, critical thinking, and creativity.

This research aims to describe the application of expository strategy in learning dendang in class XI Karawitan SMK N 7 Padang. This type of research is qualitative research with descriptive method. The instrument of this research is the researcher himself and assisted by supporting instruments such as stationery and camera. Data were collected through observation, literature study, interviews and documentation. The steps of analyzing data are collecting data, classifying data, reclassifying data and concluding data. This expository strategy is implemented with 5 stages, namely the preparation stage, presentation stage, connecting stage, concluding stage, applying stage. In the preparation stage, the teacher prepares lesson plans in accordance with the learning outcomes. The presentation stage, the teacher provides learning material. The connecting stage, the teacher connects the learning material with the students' experience. The stage of concluding, the teacher concludes the learning outcomes to students at the end of the lesson. Stages of applying, namely students applying or practicing learning material in front of the class.

This study aims to increase the author's knowledge and insight. While the goal is to collect and solve every problem found by researchers specifically describing the preservation of local Malay culture through extracurricular dance arts rentak bulian at Sma Negeri 1 Seberida Indragiri Hulu Regency. In this study, the researcher uses Sedyawati's theory (2007) which discusses protection, utilization, development. This type of research is qualitative. The method used in this study is a descriptive qualitative method, namely observation, interviews and documentation. The author made observations and then interviewed several sources. The author reviewed the documentation of the information data that the author had obtained. The results of this study indicate that in the implementation of dance extracurricular activities at Sma Negeri 1 Seberida. In the preservation of Rentak Bulian dance at SMAN 1 Seberida, protection is carried out by providing extracurricular dance activities, starting from costumes, make-up, properties are also preserved in the provision of this extracurricular activity, the development of preservation by presenting dance not only for healing ceremonies but also for entertainment events and competitions. As well as utilization to support student abilities and consciously introduce Rentak Bulian dance to the community so that the existence of the dance is not lost.

The development of digital technology has brought about major changes in the dynamics of Indonesian culture. One of the most prominent social media platforms is TikTok, which offers a creative space for its users to promote local arts, traditions, languages, and cultural heritage. This study aims to analyze the impact of TikTok on Indonesian culture, both positively and negatively. Positively, TikTok helps preserve local culture through short videos featuring traditional dances, culinary specialties, and the use of regional languages. This platform also supports the introduction of Indonesian culture to a global audience, increasing awareness of the younger generation about the importance of local culture. However, on the other hand, TikTok raises challenges such as cultural homogenization due to the dominance of global trends, distortion of traditional cultural elements, and the erosion of local values. Through a qualitative approach with literature studies, this study found that TikTok has great potential as a tool for cultural preservation if used wisely. In conclusion, collaboration is needed between content creators, the community, and the government to maintain a balance between preserving local culture and digital modernity.

This study aims to describe the use of Concept Mapping and the application of concept maps in improving students' mastery of dance learning at SMA N 2 Padang Panjang. The type of research is Classroom Action Research (PTK) concept mapping method which is carried out in 2 cycles. This research instrument is in the form of observation sheets and practice tests. Data were collected through literature studies, observations, interviews, standardized tests and documentation. The data was analyzed using the percentage formula. The results of the study show that the use of the concept mapping method can improve students' thinking skills in learning cultural arts (dance), namely the concept and variety of Minangkabau traditional dances at SMA N 2 Padang Panjang. Students' abilities increase because they are given actions and are given repeated exercises in the learning process. The use of the concept map method in learning dance art is able to trigger students' enthusiasm and activeness in learning process activities. This can be seen from the increase in student learning activities from each meeting and from the test results of each cycle. The results obtained in the first cycle the average class obtained was 58.8% with poor criteria, at the end of the second cycle, the average class also increased where the results obtained were 70.3%, with good criteria. The increase from cycle I to cycle II was 11.5%.
 

This study is motivated by several previous studies that conducted motivational research related to teenagers' visits to various types of events. The aim of this research is to validate the findings of previous studies by correlating external and internal motivations in the case study of the East Java Wayang Week (PWJ) event held at the “Taman Budaya Jawa Timur Cak Durasim” in Surabaya from November 6 to November 8, 2024. This study uses a mixed-method approach with an explanatory sequential design, where the researcher will analyze quantitative data regarding the general external motivations for attending the event. The findings from this quantitative analysis will then be further explored using a qualitative method to gain insights into the internal motivations of visitors to the event. Through the t-test results, a new finding was discovered, which differs from previous studies, where external motivation does not necessarily have a direct influence on the decision to attend the event. Interviews with several attendees of the East Java Wayang Week (PWJ) revealed that internal motivations also significantly influenced their decision to attend the event.

This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.