This study explores the strategic integration of Environmental, Social, and Governance (ESG) and Good Corporate Governance (GCG) as a means to support the achievement of the Sustainable Development Goals (SDGs). Using a qualitative descriptive method through content analysis of secondary data, the research analyzes the relevance of ESG and GCG in corporate strategy. The findings show that ESG provides a framework for identifying sustainability-related risks and opportunities, while GCG ensures ethical, transparent, and accountable governance. Companies integrating these two pillars demonstrate better performance in sustainability, increased competitiveness, and greater investor trust. Case studies from Indonesian companies such as PT SUCOFINDO and PT Len Industri illustrate successful ESG-GCG implementation that aligns with various SDG targets. Nonetheless, challenges remain, including resource constraints and limited managerial awareness. The study concludes that the synergy between ESG and GCG is essential in building resilient and sustainable businesses. Further research is recommended to develop implementation models across industries and support policy improvements in ESG governance.

Entrepreneurship plays an important role as a driving force in a country's economic development. University students, as prospective graduates, have great potential to develop into creative and independent young entrepreneurs. Therefore, it is important to explore the factors that influence the emergence of entrepreneurial intent among students. This study aims to examine the extent to which financial literacy influences entrepreneurial intent, as well as to investigate whether knowledge of technopreneurship can strengthen this relationship as a moderating variable. This study employs a quantitative approach with data analysis using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique with the assistance of WarpPLS software. The respondents in this study consisted of 81 students from the Economics Education Program, Faculty of Economics and Business, Surabaya State University, class of 2021. The results of the study indicate that financial literacy has a positive and significant influence on students' entrepreneurial intentions. In other words, the higher the level of financial literacy among students, the greater their desire to enter the world of entrepreneurship. However, technopreneurship knowledge does not play a moderating role in this relationship. This indicates that technopreneurship knowledge is largely conceptual and has not yet been applied in actual entrepreneurial activities.

This study aims to analyze the influence of brand awareness  and celebrity endorser on the purchasing decisions of Wardah products at Toko Jakarta Geudong, North Aceh. The research employed a quantitative approach, involving 96 respondents and using SPSS 25.0 for data analysis. The results indicate that brand awareness  has a partial effect on purchasing decisions (t-value = 2.825 > t-table = 1.661; sig = 0.002), as does the celebrity endorser variable (t-value = 3.417 > t-table; sig = 0.000). Simultaneously, both variables have a significant effect on purchasing decisions (F-value = 31.321 > F-table = 3.09; sig = 0.000). The coefficient of determination (R²) is 0.410, indicating that 41% of the variation in purchasing decisions is explained by the two independent variables, while the remaining 59% is influenced by other factors outside this study.

Financial performance analysis using the ratio analysis method is very effective for knowing the finances of a company or business, which includes both internal and external aspects. In addition, financial performance analysis functions to evaluate the financial condition of the company, which aims to make a decision on a financial problem that occurs. So that there will be improvements in financial performance in the future period. This study uses a quantitative method, focusing on the company's financial performance. The types and sources of data used are secondary data in the form of balance sheets, profit and loss statements, and data needed from 2022-2024, the data is taken from UMKM or Family Camp Outdoor businesses. UMKM located in the West Bandung Regency area is engaged in the field of outdoor equipment rental services for those who have a hobby of being active or adventuring in nature. Researchers will analyze the financial performance of this business using the ratio analysis method. The analysis used is a quantitative analysis consisting of liquidity ratios, solvency ratios, and profitability ratios. Based on the research, the research results obtained from UMKM or Family Camp Outdoor businesses have good performance. This is proven quite well using the liquidity ratio, solvency ratio and profitability ratio which results in increasing financial performance every year. The financial performance results of the Family Camp Outdoor UMKM can be said to be very good.

This study aims to determine the effect of influencer marketing on purchase decisions with brand trust and brand image as intervening variables, focusing on users of PIXY compact powder cosmetics among Generation Z in Cilegon City. The research method employed was quantitative, utilizing data collected through questionnaires and a literature review. The study population consisted of 160 respondents who met the criteria of being part of Generation Z and users of PIXY compact powder cosmetics. The sampling technique employed was non-probability sampling, specifically accidental sampling. The analysis method employed was Structural Equation Modeling (SEM), utilizing the statistical tool SmartPLS 4 Professional for analysis.The results of this study: influencer marketing has a negative but insignificant effect on purchase decision, influencer marketing has a positive and significant effect on brand trust, influencer marketing has a positive and significant effect on brand image, brand trust has a positive and significant effect on purchase decision, brand image has a positive and significant effect on purchase decision, brand trust has a positive and significant mediating effect on influencer marketing toward purchase decision, brand image has a positive and significant mediating effect on influencer marketing toward purchase decision.

This study aims to examine the Qualitative Study of Shirkah, Its Implications on Sharia Banks and Sharia Financial Institutions. This study uses a qualitative approach with a type of literature study (library research). This method aims for a Qualitative Study of Shirkah, Its Implications on Sharia Banks and Islamic Financial Institutions, focusing on the application of application in daily life. The data in this study were collected through the search of relevant documents and secondary sources, such as Articles from national and international journals indexed by SINTA and Scopus, related to shirkah and its Application to Sharia Bank Transactions. The result of the research is that the musyarakah contract is recorded and witnessed. Second, the contracting party: it is required that the partner must be competent in granting or being given the power of representation. The three objects of the contract (funds and work): the capital provided must be in cash, gold, silver, or of the same value.   The ulama agree on this.

This study aims to analyze the influence of service quality and brand trust on customer loyalty at Café Hill & Tiff in Palopo City. A quantitative approach was employed, with data collected through questionnaires distributed to 35 respondents who are customers of the café. The data were analyzed using multiple linear regression to examine both simultaneous and partial effects between variables. The results show that service quality and brand trust simultaneously have a significant influence on customer loyalty, with a significance value of 0.011 (< 0.05) and an F-value of 5.365 (> F-table 3.35). Partially, both variables also have a positive and significant impact. The coefficient of determination (R²) indicates that 28.4% of the variation in customer loyalty can be explained by service quality and brand trust, while the remaining 71.6% is influenced by other factors outside this study. These findings underscore the importance of consistently delivering quality service and building brand trust as strategic efforts to maintain customer loyalty amid increasing business competition.

This study aims to analyze the role of human resources (HR) in improving the effectiveness of public services through a collaborative approach between PLN UP3 Nias and the community in Hambawa Village, Gunungsitoli Utara District. The background of this study is based on the importance of HR competencies in supporting responsive, adaptive, and participatory electricity services, especially in 3T areas. Using a qualitative approach through a case study design, data was collected through in-depth interviews, participatory observation, and documentary analysis of PLN's collaborative practices at the village level. The research findings indicate that the collaboration between PLN and the community successfully accelerated the resolution of power outages, reduced the number of customer complaints, and significantly improved community satisfaction. The role of human resources with technical skills, social adaptability, and communication proficiency is a key factor in building synergy with local communities. This study implies that improving the quality of public services in remote areas can be achieved by strengthening human resource capacity that is not only focused on internal efficiency but also on transformative social engagement.

This study aims to analyze the influence of Islamic financial literacy and bank image on customer decisions in using mortgage financing products at Bank Tabungan Negara (BTN) KC Syariah Palembang. Islamic financial literacy plays an important role in increasing public understanding of Islamic banking products, which will influence decisions in choosing financial products. In addition, a positive bank image also contributes to building customer trust in the services offered. This study uses a quantitative method with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. Data were collected by distributing questionnaires to BTN KC Syariah Palembang customers who use mortgage financing products. The results of the study indicate that Islamic financial literacy and bank image have a positive and significant effect on customer decisions. The implications of this study indicate that increasing Islamic financial literacy and strengthening bank image can be an effective strategy for Islamic banks in increasing the number of users of Islamic-based mortgage products. Therefore, a broader Islamic financial education program is needed as well as improving the quality of services and transparency in Islamic banking operations to build customer trust and loyalty..

This study aims to examine the legal challenges in consumer protection concerning Artificial Intelligence (AI)-based products in the digital era. Using a literature review method, the research analyzes relevant legal sources such as scholarly journals, legal textbooks, and applicable legislation in Indonesia. The findings reveal that the rapid development of AI technology has not been matched by adequate regulatory frameworks, resulting in several legal issues. These include the absence of specific provisions governing AI service providers' liability, weak personal data protection, and the lack of corrective mechanisms for automated decisions made by AI systems. In this context, consumers are in a vulnerable position due to limited access to algorithmic transparency and data processing procedures. The study emphasizes the need for progressive and responsive legal reform, including the legal recognition of AI as electronic agents, enhanced transparency, and the establishment of robust oversight and accountability systems. Consumer protection in the digital age requires collaborative efforts between regulators, business actors, and civil society to build a fair, secure, and legally just digital ecosystem.