Studying the effect of online promotions, prices, and a Korean brand ambassador on Central Lombok residents' interest in repurchasing Scarlett Whitening was the primary goal of this research. This research used a quantitative approach with a purposive sampling strategy of 100 respondents, a questionnaire as its research instrument, and SPSS for data testing. This study found that online promotion, prices, and the Korean brand ambassador had a positive and significant impact on Scarlett's whitening rebuying interest in Central Lombok by 52.7%, with the remaining 42.3% influenced by variables not included in this study.
