+62 813-8532-9115 info@scirepid.com

 
REF - Referensi Jurnal Ilmu Manajemen dan Akuntansi - Vol. 12 Issue. 3 (2024)

Pengaruh Customer Experience dan Persepsi Harga terhadap Minat Beli Ulang Aplikasi Streaming Disney+ Hotstar

Novia Rizky Rahmadhani, Nuruni Ika Kusuma Wardhani,



Abstract

The research intends  to explore as well as assess the impact of customer experience also price perception on repurchase interest for the Disney+ Hotstar streaming service. This study was conducted with 110 respondents, all of whom were Disney+ Hotstar customers living in Surabaya. The purposive sampling approach was employed, and the study was quantitative. The data will be measured and analyzed using SmartPLS. The study explains that: (1) Customer Experience has a significant impact on repurchase interest for the Disney+ Hotstar streaming service, and (2) Price Perception positively influences repurchase interest.







DOI :


Sitasi :

0

PISSN :

2089-0532

EISSN :

Date.Create Crossref:

16-Jan-2025

Date.Issue :

30-Nov-2024

Date.Publish :

30-Nov-2024

Date.PublishOnline :

30-Nov-2024



PDF File :

Resource :

Open

License :

http://creativecommons.org/licenses/by-sa/4.0