Abstract
Therefore, this study aims to determine the effect of physical evidence (tangible), reliability (reliability), responsiveness (responsiveness), attention (empathy), and assurance (assurance) on patient satisfaction. The population in this study were all patients at the X Hospital, Gading Serpong , South Tangerang, totaling 180 people. The researcher used the Heir sampling technique. Analysis of the data in this study using a multiple regression models.
The results of this study indicate that physical evidence (tangible), reliability (reliability), responsiveness (responsiveness), attention (empathy), and assurance (assurance) to patient satisfaction.
Keywords: Tangible ,Reliability, Responsivenes, Empathy, Assurance.