Pandawa - Pandawa Pusat Publikasi Hasil Pengabdian Masyarakat - Vol. 2 Issue. 2 (2024)

Mengembangkan Ide Kreatif Penjualan Produk Purun Melalui Digital Marketing

Khuzaini Khuzaini, Periyadi Periyadi, Sri Bulkia, Dewi Ariefahnoor,

Abstract

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.