Currently, the development of technology and knowledge developed with very fast and unlimited, this makes all forms of information can be easily accessed or in the know. This convenience makes all the people getting interested to know a variety of new information and also share a variety of information and experience. Similarly happens to the world of tourism, see the greater opportunities that exist to make competition in the world tourism is increasingly rapidly develops, it can be seen by many different cities who do the activities of city branding or activities promoting and making the city as a tourist destination with a wide range of ways that provide a wide range of permissions that facilitate a variety of tourism activities more rapidly evolving improvements, a variety of public facilities and infrastructure, and various other promotional way. But in reality not all city branding goes in accordance with the expectations that existed, in some city tours that the influence of city branding is not running or failed. Yet the number of conceptual research which deals with the effectiveness of city branding in an increasing number of tourists, as well as to examine theoretically about effectiveness city branding against an increase in tourists.
