The aim of this research is to explore and analyze the business metamorphosis of Villa Teras Kaca in Yogyakarta, as well as understand how the personal experiences of individuals or groups involved in the tourism industry in Yogyakarta influence their business strategy and evolution. Apart from that, this research also aims to explore how adaptation and innovation in the face of changing times and changing external conditions can help tourism businesses in Yogyakarta survive and develop. Another aim of this research is to explore how the changing dynamics of the tourism industry in Yogyakarta affects the Villa Teras Kaca business and how this business can adapt to these changes. The research will seek an in-depth understanding of how this business evolution occurred over time. This research will focus on business metamorphosis in the context of Villa Teras Kaca in Yogyakarta which is likely to be involved in accidental entrepreneurship in the tourism sector. The Life History method is a qualitative approach analysis used to trace the life journey or experiences of individuals or groups involved in the Villa Teras Kaca business. The research will seek an in-depth understanding of how this business evolution occurred over time. Through analysis using the Life History Method, research will reveal how changes in economic conditions, developments in the tourism industry, or certain events, including the possible role of accidental entrepreneurship, have influenced the business of Villa Teras Kaca.
