This study aims to analyze the implementation of trademark registration and the inhibiting factors faced by Micro, Small, and Medium Enterprises (MSMEs) in Wonogiri Regency, as well as to present solutions to overcome these challenges. This legal research is an empirical legal study that is descriptive. The research approach used is a socio-legal approach. The types and sources of legal materials used consist of primary and secondary legal materials. The legal materials are collected through document analysis and interviews. The analysis of legal materials is qualitative with a descriptive analytical method. Based on the research findings, it can be observed that trademark registration for MSMEs in Wonogiri Regency has not been well-implemented. Despite some awareness among MSMEs in this area regarding the importance of trademark registration, there are still obstacles in trademark registration and understanding intellectual property. Factors such as lack of knowledge about trademark registration, low legal awareness, complex registration procedures, and insufficient information about available facilities affect the implementation of trademark registration in this area. To address these challenges, there is a need for increased knowledge and education about trademark registration for MSMEs in Wonogiri Regency. Additionally, providing accessible information and facilities will help improve the implementation of trademark registration so that MSMEs can better understand the benefits and processes of trademark registration effectively
